Aim

We help people to fall in love with your brand!

They won’t do that because of your products or pricing, they do that because of the experience you deliver and we help you achieve that goal. Welcome to Beyond Brand!

Aimed at the SME sector we give you the tools and techniques used by the big corporates for success but without the big bills of consultancy!

What is Beyond Brand?

‘Beyond Brand’ delivers a simple 7 step methodology which enables you to create amazing experiences for your audiences, without the bills of consultancy. Available through a selection of programmes featuring online tools and face to face workshops, we can help you to build the experience to maximise your brand by improving loyalty, retention & satisfaction. We demystify the areas you need to focus on to successfully deliver an amazing brand experience to the people who matter most to you - Your customers and employees! We give you the understanding and knowledge to be able to implement these changes into your business today, removing the need for consultants and costs that prevent you from putting the customer at the heart of your business.

What it isn’t!

This isn’t just another customer service programme. Beyond Brand is so much more than that. This programme focusses on the concepts and strategies needed to create amazing experiences throughout all parts of your business. Sure, Customer Service is important and there are some great people out there who can help you deliver that in your business, but this is much deeper than that.  

Who is it for?

Designed specifically for the business who wants the tools for success, without the bills of consultancy. It brings the concepts used by the major brands to the masses in an affordable sustainable model that you can use and implement in your business today. After working with some of the worlds most admired brands, I understand what approaches and strategies are needed to deliver a great experience for both customers and employees. I wanted to transfer this knowledge in a mechanism for businesses to have access to these concepts, without incurring the big outlay that consultancy brings. Hence the Beyond Brand programmes were born!

How is it delivered?

This programme is delivered by me, Craig McVoy personally, pulling together all of the knowledge and experience I have gained throughout my time working with some of the worlds leading brands. Available through a number of products and an affordable price point for everyone, the ability to put your customers and employees first becomes accessible to a whole new audience. We cover the topics you need to focus on today to make your brand competitive in the marketplace with a team of experts to help you who specialise in Social, Digital, Marketing, PR, UX, HR, Employee Rewards and both Internal and External Communications. Whatever you need to make this a reality in your business, we’ve got it covered! 

What are the products? 

Beyond Brand delivers its easy to follow concepts in a number of products that you can pick up and use to your advantage. Whether it is choosing the right channels to bring your business into the digital era or helping you develop your customer strategy, we will walk you through an effective transformation programme that you can implement with your existing team. 

• Bootcamps - We run our 1 day Bootcamps around the country and we would love to see you there. At our 1 day events we bring you amazing speakers on the topics that are sure to be impacting your thoughts around how to maximise your business today! With a variety of experts taking the stage with me from the world of Digital, UX, Social Media, Marketing and Communications, you will come away with amazing value from the content we deliver to you on the day.

• Online Courses - Later this year we will launch our online course that will deliver a step by step guide as to the 7 areas to focus on to deliver a great experience. We appreciate that there is an audience out there that wants to learn in their own time online and in order to cater for that we are pulling together the material we use in our coaching programmes into a format for the online audience. With step by step exercises and templates to use within your business it will give an alternative learning option for those looking to deliver a better experience as part of their e-learning strategy.

• 'The Experience Map' - Knowing where your business is at today in the key areas to deliver an amazing experience is the starting point for any development. We can help you with that. We have developed a process that allows you to measure and benchmark where you are today in your experience delivery. Taking our 7 step methodology and applying it to detailed set of questions allows us to extract where your business is today and the areas you need to focus on in order move forward. Our programmes consider the views of your leadership team, your employees and also your customers. You may find the perception of where you are today is different in all 3 of those audiences!

• Coaching Support - We know that everyone needs a different amount of support and guidance to deliver these changes into their business, so we have developed a series of coaching programmes to suit everyone’s needs. You can deliver the strategies into your business straight after attending our 2 day workshop, but some people just want some extra support to make it happen. That’s why we have various options available to support you through this change ranging from our online community groups to our 1:1 coaching support programmes alongside our Mastermind group. With options that suit every type of learner we can deliver a package to get you over the line with this transition.

What are the benefits?

Implementing our techniques into your business helps reduce operating costs & increase profits as you increase loyalty, retention and recommendations from your service. Producing higher customer spend & share of wallet for business growth, at the same time as increasing satisfaction and engagement from your customers & employees! Competitive advantage is now in a completely different ballpark, its about how you make someone feel when they interact with your brand. We’ll show you how to deliver the experience to differentiate you from your competitors and enable you to have raving fans and charge a premium for your products and services.

Improving your experience also gives one to someone who needs it!

As well as helping businesses deliver a better experience, I wanted to create a company that does the same for those less fortunate. Beyond Brand is proud to sponsor Molly Olly’s Charity. What Molly Olly’s does is provide experiences for terminally ill children so they can enjoy the last times in their life to the max. Molly went to the same school as my son Finlay before she sadly passed away, but by forming the charity her parents have made many other children dreams come true. So for every customer Beyond Brand helps with our products we will pay for an experience for a child to grant their wish. Molly Olly’s wants to make the dark days brighter and we are hoping to help with that through our business model. Molly Olly's gave over 250 experiences last year to children before they sadly passed away, with your help I’m sure we can double that this year!

Exclusive VOOM launch offer!

As we are launching Beyond Brand exclusively on VOOM we wanted to put together an offer for all those early supporters who become partners of ours during the competition. Therefore we have pulled some amazing packages together to go with our Crowdfunder campaign. These include:  

• 1/3 Off Products for Life! - We are offering our first 100 customers to purchase our 2 day ‘Change the Experience’ workshop 1/3 off all our products for life! That’s 1/3 off our online products and courses, 1/3 off our Experience Maps to measure where your business is and also 1/3 off all of our coaching programmes that we run within Beyond Brand. Not only that but you also get 1/3 off the price of the 2 day workshop you purchase where you will learn the 7 steps you need to implement in order to change the experience your business delivers to your customers & employees. All this is included for a donation of £999 in our Crowdfunding Campaign.

• Olly The Brave - We realise that not all of our raving fans will be businesses that use our products, so we have included a product offer which allows you to just donate to our dedicated charity. For just £15 a child can enjoy one of the amazing Olly the Brave packs from Molly Olly’s Wishes which they give to children around the UK that need to have a Hickman line for chemotherapy or other drugs. Olly’s hair is removable so it shows the children it is ok for your hair to come off, because it can go back on again when treatment is complete.

• Attend our 'Experience Bootcamps’ - We are running our Bootcamps around the country during 2016 and we would love to see you there. At our 1 day events we will bring you 3 amazing speakers on the topics that are affecting your business right now! With experts joining me on stage from the world of Digital, UX, Social Media and Marketing you can be sure you will get amazing value from the content we deliver to you on the day. And for every person who attends we pay for an Olly the Brave pack to be donated to a child at a hospital around the country! So you get an amazing speaker line up, valuable content you can apply in your business today and a child gets one of the superb Olly the Brave packs for only £49. Sign up today, you won’t be disappointed!

• 'The Experience Map' - Do you know where your business is at today in the key areas you need to focus on to deliver an amazing experience? Can you be sure that the service you are offering your customers is as amazing as you think it is? We can help you with that. We have developed a process that allows you to measure and benchmark where you are today in your experience delivery. Measuring the 7 key areas you need to focus on we can establish from a series of questions where you are strong in your delivery and the areas you need to work on. We have special programmes that can look at your individual view, that of your leadership team or even compare where your views compare to that of your employees and customers. You may find where you are today is different in all 3 of those audiences! For our Crowdfunder Campaign we have the offer of an Individual Map and report for £97 or a map for your leadership team at £497. For those who want to also include your employees and customers we can discuss bespoke package on application.

What would it mean for us to win?

I am so excited to be launching my new venture exclusively on VOOM and I just know that we are going to add so much value to loads of businesses across the country with our products. VOOM gives us a platform to launch this to the UK, winning the competition would give us the chance to scale it to its potential with the backing of the great team VOOM puts behind the winners. Help us and the hundreds of children we want to help with our business by voting for us today. We really appreciate your support.

Thank you

Craig McVoy

This project closed unsuccessfully on 12th August 2016