Backstory - start London's newest indie bookshop

by Backstory - London's newest independent bookshop in London, Greater London, United Kingdom

We did it
On 10th September 2022 we successfully raised £25,878 with 612 supporters in 14 days

Raising money to kit out Balham's new independent bookshop, Backstory

by Backstory - London's newest independent bookshop in London, Greater London, United Kingdom

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Hi, I'm Tom Rowley. In March, I quit my job as a reporter at The Economist to follow my dream of opening my own independent bookshop.

I've finally found premises, in the centre of the lovely community of Balham in south-west London. I want the shop to be a social space as much as a bookshop, a place where people come together to discover new books and meet their neighbours. I can't wait to open the doors and get started and have already got an exciting line-up planned of author events and book clubs. 

But I need your help to build the shop. 

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As soon as I quit my job, I was eager to get started. So every corner of my house is now covered in boxes of books, which I've been sending out to online customers. And I've been running a pop-up bookshop on Saturdays in Balham, meeting locals and hearing their enthusiasm for the new venture.

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I've also been busy running a bookshop-without-a-shop, selling books at various launch parties and events across London, getting used to carting heavy boxes around town.

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I have finally found a premises in the heart of Balham. Work is starting on site and, all being well, I hope to open the doors by the end of September. I hope Backstory is going to be a home for book lovers from Balham and beyond... a place for to recline in an armchair with a coffee or glass of wine or swap recommendations with friends or neighbours. 

I have big plans for Backstory, including:

  • Author readings and Q&As
  • Book launches
  • Authors in conversation with experts
  • Join our book clubs - or host your own
  • Music nights and bookish socials

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The shop is an empty shell at the moment. So we need to put down a floor and then fill the place with bookshelves, comfy spots to linger a while, a long counter for the till and drinks...and, of course, books.

The costs are a little bit daunting, so we are hoping to raise £20,000 so that the bookshop doesn't open saddled with lots of debt. This will go towards:

  • 16 bookcases
  • Armchairs, tables and bar stools
  • The long bar counter
  • The coffee machine (very expensive!)
  • A 'mini kitchen' with fridge and sink

So if you are able to chip in a little, I will be very grateful. As a small thank you, everyone who gives more than £20 will have their names above the bookcases. Those who give more than £30 can also pick up a free Backstory tote and a free drink on their first visit to the shop.

Whether you can support the campaign or not, I really look forward to welcoming you to Backstory very soon.

Thank you so much,

Tom 

Rewards

This project offers rewards in return for your donation. Please select a reward below.

£20 or more

£20 Reward

We'll put the names of everyone who gives £20 or more in the shop, above the bookcases.

£30 or more

£30 Reward

Get your name above the bookcases and pick up a free tote bag and a free drink on your first visit to Backstory.

£50 or more

118 of 118 claimed

£50 Reward

Get an invitation to Backstory's launch party, as well your name above the bookcases and a free tote bag and drink to pick up on your first visit to the shop.

£250 or more

10 of 10 claimed

£250 - founding supporter

Get Backstory’s backstory over a one-on-one book consultation with Backstory founder Tom Rowley - in your home if in/near London, over lunch next time you’re in London or over Zoom if you prefer. An invitation to (and a comfy seat at) all Backstory’s events in its first year.

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