Always on
This project successfully funded on 12th January 2026, you can still support them with a donation.
This project successfully funded on 12th January 2026, you can still support them with a donation.
To build a healthier, risk-free alternative to football betting - and give fans everywhere a safer way to enjoy the beautiful game.
Every weekend, millions of fans sit down to enjoy the game they love.
But too many are pressured into participating rather than just spectating - pushed into betting, boosted odds, “acca culture,” and constant gambling ads everywhere they look.
What starts as banter can quickly become stress.
What starts as small stakes can grow into losses that hurt joy, confidence, and even relationships.
As the game becomes more commercialised, fans feel the pressure to spend instead of simply enjoy football for what it is.
We believe fans deserve better - and that’s why we’re building Sladders.

Football Fans Can Feel the Pressure to Bet
Research shows the football environment is affecting fans more than most realise:
The modern football experience isn’t as safe as it should be.
Sladders exists to change that.

Problem Gambling Can Destroy Lives
Even if you don’t follow football, you probably know someone who does:
The truth is:
when football becomes financially unsafe, it affects entire families and communities - not just the fan.
Supporting Sladders is a way to support the people in your life who love football - and to protect the joy of the game.
Sladders is a football experience built around fun, community and capped-spend participation - not betting.
With Sladders Play, fans can:
It’s everything fans love: banter, competition, community... without the pressure to bet.
Hi, I’m Tom - founder of Sladders.
I grew up loving football. The togetherness. The atmosphere. The people.
But over the years, I watched something shift.
The game became saturated with products designed to maximise spend, not enjoyment.
I’ve seen friends, colleagues and everyday fans - loyal supporters - lose more money, time, confidence and joy than they ever intended.
I believed there had to be a better way.
A healthier way.
A community-first way.
Sladders is my attempt to build that.
Sladders exists to:
As we grow, we’re pledging 2% of all future net profits to a community impact fund - and Founding Committee backers will nominate, vote and shape where that funding goes, whether:
Your support helps build a platform that gives back - with impact driven by the people who believe in it.
We’ve already built major parts of the platform and secured our UK Gambling Commission licence - a huge milestone designed to keep fans safe and protect our capped-spend model.
Your support now will help us finish:
Crowdfunding allows us to stay independent and let the community - not big investors - build the safer alternative football needs.
Sladders can only become a mainstream safer alternative if fans help push it into the spotlight.
Every share:
One share might genuinely save a fan from stress they never planned for.
Even one WhatsApp broadcast or share to a friend can make a genuine impact.
When you back this campaign, you’re helping build:
We can only do this with early believers who want football to be fun, safe and community-first again.
If you believe in that too - even if you don’t follow football yourself - we’d love to have you with us.
Let’s build this - together.
Funding method
Keep what you raise – this project will receive all pledges made