Age UK Lindsey Covid-19 Emergency Response Project

Age UK Lindsey profile

Project by Age UK Lindsey

Age UK Lindsey Covid-19 Emergency Response Project

Age UK Lindsey profile

Project by Age UK Lindsey

We did it
On 21st August 2020 we successfully raised £5,220 ( + est. £42.50 Gift Aid ) with 14 supporters in 98 days

Keep Connected is Age UK Lindsey's emergency response to Covid-19. Our aim is to support older people left isolated by the pandemic.

Key points

  • Who: Age UK Lindsey
  • Project: Keep Connected
  • Target: £25,000
  • Why: to support older people isolated by the coronavirus crisis
  • Where: Lincolnshire, UK


Keep Connected is Age UK Lindsey's emergency response to the coronavirus pandemic. The aim is to protect the most vulnerable members of our community by supporting older people in our area who are most at risk due to isolation and lack of access to digital information and online services.

About Us

Age UK Lindsey is an independent local charity, working to promote and improve the well-being of older people in East Lindsey, West Lindsey and North Lincolnshire. We have over thirty years' experience in delivering services specifically designed to encourage and support independent living. 

Although a brand partner of Age UK, we ordinarily rely on locally-raised funds and income from our shops to facilitate the services that we provide. However, the current situation has resulted in a significant loss of income for the charity and has placed us in a very difficult financial position. Despite this, we continue to provide vital, responsive support, which has proved invaluable to residents in our region.

The Need

On average, 23.8% of the population in East Lindsey, West Lindsey and North Lincolnshire is aged 65 or over. We know from experience that many of our older residents do not have friends or family living nearby and are not digitally connected. 

The coronavirus outbreak has created confusion, fear and concern for many of us. However, at Age UK Lindsey, we identified that shielding guidelines, along with lack of access to reliable information and online services was leaving our clients at even greater risk of becoming isolated and forgotten.

Unable to continue our face-to-face Befriending Service, Home Support, Transport Services and much-loved Lunch Clubs, (in line with government guidelines to reduce the risk of spreading the disease), we quickly established that without intervention, many of our clients could become lonely and confused by the rapidly changing situation. Furthermore, the rise in scams during lockdown meant that more than ever, it was vital that older people in our community had a reliable, caring and reassuring point of contact.

The Project - Keep Connected

This entirely new service is supported by existing staff and volunteers, drawing upon years of experience in providing the best, caring support to those who need it most.

In the first week of lockdown, we made over 220 calls to our clients, primarily to keep them informed about the changes in service provision but also to carry out initial well-being checks. Since then, the team has been calling an average of 156 older people every week: those identified as needing our help the most. 

Each call assesses the person's well being.  Are they OK?  Do they have everything they need?  Are they confused or worried about the latest news briefings?  Often, it's simply the chance to have a friendly chat with someone who cares, that makes all the difference.  It ensures that despite the current situation, they can Keep Connected. However, when extra support is requested or a person is identified as being 'at risk', we are able to take action in getting them the help that they need. This could involve liaising with other service providers, or utilising our fantastic Information and Advice service to provide support specific to the client's needs.  

Despite recent changes in Government guidelines, the advice for the over 70s and anyone with specific underlying health conditions remains the same - stay at home. Therefore we must remain at the forefront of providing reliable, trustworthy, impartial advice and support, and help more older people to Keep Connected.

Our vision... to ensure that no older person is missed.  With your help, we can make that happen. We currently have funding to support our existing clients; your donation will ensure that we can grow the service to reach more people, and make a bigger difference. As the project develops, we will be looking to send out 'Thinking of You' well-being packs to some of our most vulnerable clients. An extra way of ensuring that older, isoalted people do not feel forgotten.

The Keep Connected Team

Headed up by Project Manager Liz Brooks, The team consists of staff and volunteers from Befriending and Lunch Clubs.  Liz has only been in post a short while, and was certainly not expecting such a challenge with her first project! The team has been working tirelessly since the outbreak to develop the service and ensure that it meets the ever-changing needs of our clients.

What you can do

With your support we can increase the number of calls that we make. Currently, we are making regular, scheduled calls to our existing clients and a small number of newly-identified people at risk.  Your donation will help us to reach more people, make more calls and ensure that no one has to feel lonely, isolated or confused as a result of coronavirus.

By choosing to Gift Aid your donation, we'll receive an extra 25p for every £1 that you donate, at no extra cost to you.

Follow us on social media @AgeUKLindsey, like and share our posts, and tell everyone you know about the Keep Connected Crowdfunder Project.

A few final words

  • Coronavirus Hub

Age UK Lindsey has created an online coronavirus hub, ensuring that those who do have access to the internet have reliable and easy-to-understand information available to them, 24/7, throughout the crisis. 

  • Thank you

We would like to thank our match-funding partners Lincolnshire Community Foundation.

The Keep Connected project is also kindly supported by TED in East Lindsey and the National Lottery Community Fund.

Huge thanks also to everyone who donates to our fund. Every penny really will make a difference to older people in our community. Stay safe and stay well.


This project offers rewards in return for your donation.

£5 or more

Keep Connected Telephone Check-In

Your £5 donation provides a Keep Connected telephone check-in call for two older people, ensuring that they are coping and have the support they need.

£10 or more

Telephone Befriending Call

A £10 donation provides a telephone befriending call for one older person who is feeling lonely.

£20 or more

0 of 100 claimed

Telephone Befriending Plus

Your £20 pledge provides a telephone befriending call and ‘Thinking of You’ well-being pack to be sent out to an older person, enabling them to feel more connected.

£50 or more

Five Weeks' Telephone Support

A £50 donation ensures five weeks' telephone befriending support to an older person in our community who is alone, self-isolating or grieving.

£100 or more

Support Fifty Older People

A pledge of £100 will enable up to fifty older people to receive a Keep Connected telephone check-in call, supporting more people in the community during the Covid-19 crisis.

£500 or more

Support 10 Older People for 5 Weeks

Your donation of £500 will ensure that ten older people each receive five weeks' telephone befriending support.

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