Royal Bank Back Her Business has provided £1,000 of match funding
Atypical: Personalised Skincare made fresh for you
Glasgow, Scotland, United Kingdom
Aim
Create the perfect skincare product by personalising it just for you with customisation technology and natural ingredients.
We’re redefining skincare, producing one personalised bottle at a time, made just for you.
At Atypical Cosmetics, we combine the finest natural ingredients with cutting edge customisation technology to create gender neutral bespoke skincare that is individually made and personalised to suit your skin type, skin goals and lifestyle.
Every order is individually made to your specifications to ensure your skin is healthy, hydrated and glowing. We think every person is unique, so your skincare should be too.
Traditional skincare companies use a ‘one-size-fits-all’ approach to skincare where options have always been limited to ‘dry’, ‘normal’ and ‘oily’ but we are more than that.
We founded Atypical to take a stand, to create unique products for unique people and to celebrate our differences instead of hiding them or ignoring them.
Our AI-powered customisation service brings skincare to the 21st century and uses machine learning to learn about your lifestyle and requirements before formulating a customised skincare products tailored to your skin. Become part of our journey to smarter skincare with our first product range; the Atypical customisable face oils.
Our digital customisation platform lets you enter details about your allergies, skin type, lifestyle and skin goals and our customisation algorithm uses those details to identify the best ingredients for your needs and formulates a bespoke facial oil just for you. Our decadent face oils are easily absorbed by the skin and feel luxurious, hydrating and nourishing. Customising your skincare has never been easier or quicker.
Image: A partial sneak peek of the customisation platform.
Take the guesswork out of your skincare; our clever algorithm does all the hard work for you. Enter your skin goals into the customisation platform and our algorithm selects the best ingredients that will help you achieve them. Say goodbye to guessing which products and ingredients will suit you best, and join us in making a smarter, data-driven skincare choice.
Because our products are customised to each customer’s skin goals, we only make each customised product after it has been ordered. Unlike other skin care companies, we don’t store products for months or even years before selling them to you. Instead, our freshly made products allow you to benefit from our natural botanical actives when they are at their freshest and at their peak.
We use a wide range of the finest natural ingredients and botanical actives to create individually customised face oils. The ingredients in your face oil are carefully chosen by our algorithm to match your skin goals with the most suitable ingredients for you. Every customised face oil contains a blend of 12-25 natural oils and extracts in different quantities depending on your needs.
Our bank of ingredients is composed of natural, nutritious oils (like watermelon seed oil, kiwi seed oil, pomegranate seed oil, marula oil, moringa oil, passion fruit oil..etc), as well as powerful natural extracts (like plankton extract, marine collagen extract, oat extract...etc) and natural, luxurious essential oils (like rose oil, immortelle oil, jasmine flower oil...etc). You can also choose to have your product unscented (without essential oils) and can specify during the customisation process any ingredients you would like to avoid or omit from your customised oil.
We’ve worked hard to ensure that our products are 100% natural, vegan, cruelty-free and palm-oil free. Good for you and for the planet.
After selecting your chosen reward, please add an additional 'donation' to your pledge at checkout to cover postage (postage is £4 for UK and £10 for EU or USA)
We are all Atypical.
We want to give you the power to tell us what you want, to customise your skincare to suit your needs and to feel great knowing it was made just for you.
With us, there is no mold. We don’t assume to know what you want or what ingredients you prefer. We let you tell us your needs and use the latest cutting edge technology to give you the perfect skincare product every time, customised specifically for you with natural ingredients that will help you put your best face forward.
We’ve built Atypical on the values of trust, honesty and transparency, we will always provide customers with a full ingredients list; we have nothing to hide.
We have made it our mission to create smart, data-driven skincare that is customised to suit our diverse and individual needs. So join us on this journey to healthier skin, one that’s backed by data and smart skincare, not false marketing claims.
Join us on Instagram, Facebook and Twitter. Only with your support can we make this project happen!
This project successfully funded on 29th July 2020