New stretch target
For us, Project 35 is not just about raising awareness. It is also about taking action. When Argyle has needed the people of Plymouth to support us, they have done so. Now, in a position of relative strength, the club, in a long-term partnership with Ginsters, will take an active role in supporting those most exposed to poverty.
A wide range of food poverty initiatives will take place throughout the lifespan of Project 35, including providing free meals for children from deprived areas during school holidays, weekend hampers, and dedicated food appeals at Argyle matches throughout the season, alongside permanent food donation points being introduced at Home Park. In addition, Project 35 will support families most affected by poverty with additional educational and pastoral care.
Project 35 will adorn the front of Argyle's mens, womens and Academy shirts for the duration of the 22/23 season to raise awareness of the harsh reality that many local families are facing amid a cost-of-living crisis.
