by Driver First Assist in Milton Keynes, England, United Kingdom

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At £220, our Automatic External Defibrillator can go in all schools, businesses and shops, saving an additional 5,750 lives each year.

by Driver First Assist in Milton Keynes, England, United Kingdom


Every minute counts in treating someone suffering from cardiac arrest. CPR combined with a defibrillator, also known as an AED, has the potential to save up to 70% of arrest victims' lives.

Driver First Assist is a not-for-profit Community Interest Company, and through the delivery of our award-winning training to save the lives of road crash victims, we’ve identified an opportunity to extend our work to save the lives of the victims of cardiac arrest.


Working with a well-established medical equipment manufacturer, we’ve developed a defibrillator which is 80% CHEAPER than current options. Instead of an average cost of £1000, with your help, we will offer all schools, colleges, restaurants, businesses and shops, defibrillators for only £220.

We’re calling it a Heart Restarting Revolution and we’d like you to play a part in it. 

Every year in the UK, around 60,000 people experience an out-of-hospital cardiac arrest and sadly our national average survival rate is extremely low at about 7%. Treatment with a defibrillator within 3-5 minutes of collapse can save 50-70% of lives but to achieve this we have to make defibrillators much more widely available to the public than through the Public Access Defibrillator (PAD) scheme. But our research shows that unfortunately, the price is a barrier; well not any more.

With your support, we can place defibrillators in communities across the UK. We already have over 5,000 orders in advance from our strong network of emergency services and social entrepreneurs. Improving our rates to that of Sweden alone could save an additional 5,750 lives every year. Will you support us and help us save lives?

We’ve already invested significantly to produce a production-ready, internationally type-approved AED. And like all other AEDs, it carries the CE Mark and fully complies with EN 60601 Regulations; so, low-cost does not equate to low-quality. We are happy to talk to companies about our certification and technical specification.1593786292_defib_2.jpg

But we need funding to help with the cost of up-scaling production to meet the increased demand and our first year of working capital.

Our Heart Restarting Revolution has been described by medical experts as potentially “...THE BIGGEST GAME-CHANGER IN COMMUNITY RESUSCITATION in DECADES.”

Will you join the Revolution and help us save over 5,000 lives every year?

Please pledge your support and donate to our crowdfunding campaign now.



This project offers rewards in return for your donation. Please select a reward below.

£350 or more

£350 Reward

A £350 donation means you get to be one of the first to own the world's first low-cost AED. Effectively you are paying only £350 for a new defibrillator if the full funding is raised. You will also receive a mention on the DFA Facebook page.

£10 or more

£10 Reward

A £10 donation gets you a mention on the DFA Facebook page, great for your social media profile and this maybe a nice community gift to purchase for somebody else.

£20 or more

£20 Reward

A £20 donation gets you an official Driver First Assist Donation certificate acknowledging your support for the Heart Restarting Revolution along with a mention on the DFA Facebook page.

£50 or more

£50 Reward

£50 donation gets you a Personal Sanitiser Kit acknowledging your support for the Heart Restarting Revolution. Your personal sanitiser kit includes. Presentation Box. Branded 2 x Nitrile Gloves 1 x 100ml surface cleaner 1 x 100ml hand sanitiser 1 x Microfiber cloth 1 x Air freshener 1 x Spring/Summer screen wash pod You will also receive a mention on the DFA Facebook page and Driver First Assist Donation certificate.

£100 or more

£100 Reward

Join DFA's expert trainers on our award-winning course Learn how to manage the scene at a road traffic collision (RTC) and deliver life-saving first-aid. You'll be taught by a member of the emergency services to the same standards as front-line emergency services personnel. On completion of the course, you will be presented with your DFA membership certificate and your personal DFA Toolkit. Retail value:£250

£1,000 or more

£1000 Reward

Companies who donate £1000 or more can save 30% on 4 DFA training courses – each course for 12 drivers. The saving covers the cost of the donation. And in addition to making our roads safer, companies are also helping to improve cardiac arrest survival rates in the UK.

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