1010 Well-being resource for Children/Young People

by The Ugly Duckling Company in Lydney, Gloucestershire, United Kingdom


raised so far

+ est. £616.25 Gift Aid



10:10 is an innovative wellbeing resource to help children and young people discover how to live life well and look after their wellbeing.

by The Ugly Duckling Company in Lydney, Gloucestershire, United Kingdom

Childhood should be the happiest time in a person’s life, yet for many thousands of young people, the reality can be very different,[1] with children and teenagers in the UK often scoring poorly in international league tables on happiness. The latest trends for children aged 10 to 15 show that, since 2010, there has been a significant decrease in happiness with life as a whole.[2] Currently one in six children aged 5-16 are identified as having a probable mental health disorder, increasing from 1 in 9 in 2017. A total of 342,565 people were in contact with children’s young people’s mental health services at the end of July 2021.[3] Poor mental health can have a devastating impact on young lives and the challenge often extends into a person’s adult life, with half of all mental health conditions beginning before the age of 14.[4] 

10:10 seeks to promote and establish healthy wellbeing in children and young people and to ensure they are given the skills, knowledge and resources to look after their mental health. It seeks to share knowledge that will enable them to make informed decisions about their wellbeing, health and relationships and to build their self-efficacy. It seeks to support children and young people to put this knowledge into practice as they develop the capacity to make sound decisions when facing challenges. The content will give them the knowledge and capability to take care of themselves and receive support if problems arise.

Built on the foundations of positive psychology and spirituality, 10:10 explores ideas that are well known to support well-being, like thankfulness, savouring, kindness, forgiveness, developing healthy relationships, coping strategies when life goes wrong and how to look after our mental, physical and spiritual health. 

The Youth Version of 10:10 for young people aged 11-17 was launched in September 2021 and we would now like to create a version for Children aged 4-10. In addition we want to keep working to rollout the youth version of 10:10 across the UK and create additional digital and print content. Your support will help us to:

  • Create 100’s of meaningful and helpful spaces across the UK for children and young people to talk and explore how they can support their own wellbeing.
  • Equip youth workers, teachers, clergy, chaplains and pastoral staff to offer support to children and young people in schools, churches and the community around the subject of wellbeing and flourishing. 

This Crowd Funding Appeal is not the only method by which we are raising funds so if we do not reach the target here we will work to secure it from other sources so we can guarantee that the funds raised will be used for the purpose given.

Until the 14th December every pound you donate will receive match funding from the National Emergencies Trust Local Action Fund up to a maximum of £250.00 per donor (only one match per donor). 



[1]Government Response to the Consultation on Transforming Children and Young People’s Mental Health Provision: a Green Paper and Next Steps. 2018

[2] The Good Childhood Report, The Children’s Society 2021

[3] Mental Health of Children and Young People in England, NHS Digital, 2020 & July Report 2021.

[4] Government Response to the Consultation on Transforming Children and Young People’s Mental Health Provision: a Green Paper and Next Steps. 2018

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