Opening the Beer Merchants Tap

by Beer Merchants in London, Greater London, England

We did it
On 30th November 2017 we successfully raised £55,155 with 677 supporters in 35 days

Help us open London's best craft beer bar and bottleshop, as well as the capital's first dedicated barrel-aged sour blendery

by Beer Merchants in London, Greater London, England

New stretch target

Reaching this amazing amount of money would hugely reduce the amount we need to borrow and allow us to get our barrel-ageing programme up and running sooner – as well as making sure our bar is lively and exciting from the word go!


In early 2018 BeerMerchants.com will open its first physical site at 99 Wallis Road in Hackney Wick. Our aim is to create London's best craft beer bar and bottleshop, as well also found the UK's first lambic-inspired blendery – all in an airy, sociable and spacious pub.

These ambitious plans won't come cheap, so we've worked out a way to reduce our borrowing while offering our future customers free beer! For every £1 you invest, we'll give you £2 to spend in the Tap and 5% off online for life. With a minimum investment of £50, you'll get a £100 bar tab to spend – valid for life.

8856b7203a89647db34f83478d708739b710ddcf

With the money we raise we'll be able to deck out the 3,000 sq ft warehouse shell that was once the home of central books. There is a huge amount of work to be done to turn it into one of the country's best beer bars, but actually we have done most of the hard stuff already.

About the site & us

Beer Merchants is the sister company of Cave Direct, a family run business that imports and distributes amazing beer all over the UK. This base gives us access to the world's best beers, including our good friends at Paulaner and Kona, as well as Cantillon, 3 Fonteinen, De Dolle, Lervig and lots of amazing British craft breweries who we work with. Our taplist is going to be rammed with incredible beers and so will our huge fridges, where you can take away beer at online prices or drink in.

We'll also use these contacts to help us found the UK's first sour blendery, taking spontaneous beer from the UK and eventually the rest of the world and blending them to create lambic-inspired barrel-aged sour beers that will only be available to buy and drink at the Tap. The barrel room will also make a spectacular space for everything from team meetings to beer dinners, film nights and live music.

We hope to be a great addition to the local businesses, complementing the pubs and breweries already in Hackney Wick and even working with local producers for our food offering. On top of that, the Beer Merchants Tap will act as a school of excellence for beer sensory training and cellar tech for Cave Direct's trade customers so we're supporting other pubs around the country.

The deal (free beer!)

We don't expect to fund the whole venture through this crowdfunding, but we hope to reduce borrowing costs and fill our bar with beer lovers from the start. In return get to double your money on our 24-strong tap list and 700-wide bottle and can selection (drink in only)! All members will also get 5% off on BeerMerchants.com for life. Unfortunately we can't offer any rewards to people investing less than £50, other than our thanks and a huge welcome when you come in!

6ca92e02068c85642f46478471d8c26bf07f6dda9dd5e05457eecb68960eb6fac19c676f134bd4fa46a3a46b574fb80440a624ecbc2a1410cb87077e

Rewards

This project offers rewards in return for your donation.

£50 or more

£50 Reward

£100 to spend at the Beer Merchants Tap! You'll get your own membership card for the Beer Merchants Tap topped up with £100 to spend on anything you consume on the premises. In addition you'll get 5% off for life on BeerMerchants.com, an invite to the launch party and join our members mailing list to get news of events and deals before anyone else.

£100 or more

£100 Reward

£200 to spend at the Beer Merchants Tap! You'll get your own membership card for the Beer Merchants Tap topped up with £200 to spend on anything you consume on the premises. In addition you'll get 5% off for life on BeerMerchants.com, an invite to the launch party and join our members mailing list to get news of events and deals before anyone else.

£150 or more

£150 Reward

£300 to spend at the Beer Merchants Tap! You'll get your own membership card for the Beer Merchants Tap topped up with £300 to spend on anything you consume on the premises. In addition you'll get 5% off for life on BeerMerchants.com, an invite to the launch party and join our members mailing list to get news of events and deals before anyone else.

£200 or more

£200 Reward

£400 to spend at the Beer Merchants Tap! You'll get your own membership card for the Beer Merchants Tap topped up with £400 to spend on anything you consume on the premises. In addition you'll get 5% off for life on BeerMerchants.com, an invite to the launch party and join our members mailing list to get news of events and deals before anyone else.

£300 or more

£300 Reward

£600 to spend at the Beer Merchants Tap! You'll get your own membership card for the Beer Merchants Tap topped up with £600 to spend on anything you consume on the premises. In addition you'll get 5% off for life on BeerMerchants.com, an invite to the launch party and join our members mailing list to get news of events and deals before anyone else.

£500 or more

£500 Reward

£1,000 to spend at the Beer Merchants Tap! You'll get your own membership card for the Beer Merchants Tap topped up with £1,000 to spend on anything you consume on the premises. In addition you'll get 5% off for life on BeerMerchants.com, an invite to the launch party and join our members mailing list to get news of events and deals before anyone else.

£1,000 or more

£1,000 Reward

£2,000 to spend at the Beer Merchants Tap! You'll get your own membership card for the Beer Merchants Tap topped up with £2,000 to spend on anything you consume on the premises. In addition you'll get 5% off for life on BeerMerchants.com, an invite to the launch party and join our members mailing list to get news of events and deals before anyone else.


Got an idea like this?

Our crowd has raised over £55 million for bright ideas and good causes.