We are Moda en Verde,
Slow Fashion using post consumer waste.
Maria Teresa Flores heads the collective in Chile and helps to create and guide the beautiful bespoke handcrafted knitted items for you to covert. A London College of Fashion MBA graduate, she moved her business and innovation skills towards her home and is now bringing a piece of it to the UK with the most beautiful and skilfully created sustainable pieces. Using post consumer waste to re-create the yarn for the collection, creating an avenue for a new lease of life and preventing things from moving to landfill or incineration.
So what is so bad about textile waste?
''Globally, 80% of discarded textiles are doomed for the landfill or incineration. Only 20% are actually reused or recycled.''( 2 - Green peace) You may think that its ok for clothing to go to landfill - yet natural fibres give off methane gases as they decompose which is 28 times more powerful than C02 (3 - national Geographic ) . Synthetic fibres in landfill leech toxic chemicals into the earth and over time groundwater (4 - Unisan uk) . Incineration is not the answer as this also as the BBC (1) report shares here ''Burning clothes of course releases carbon dioxide and other greenhouse gases into the atmosphere, which exacerbates global warming.''
Incineration and Landfill is a huge waste of perfectly great fibres and raw materials that we at Moda en Verde Utilise. Creating waste into value. Our partner and next in our transparent supply chain Ecocitex yarn producers take post consumer waste, and re-process it into beautiful new yarns for hand knitting and crochet.
We have many wonderful hands creating with us, they are paid a fair wage for their engagement in the project. Giving them the opportunity to create money making at home as our items only touch hands and not a factory machine. It is slow fashion in all its beauty. Because we are not a factory system we do not have to over produce and can make to order. We have pre-made a little stock and created this crowdfund to introduce the brand to the UK. The money raised will be used to source more materials, to expand our knitters' cohort and to cover the internationalisation process costs (shipment, taxes, labelling, import/export duties).
In a partnership with Rachel Sheila Kan of Circular Earth sustainable fashion coach, with 22 years of experience in design, development and supply chains as well as 4 years of sustainability knowledge and background. We seek bringing this bespoke slow fashion to the UK and to share with you the opportunity to help create this movement with us.
We invite you to check the following images to see the Moda en Verde collection and the recycled yarn colours.
Recycled yarn colours, please note these are subject to availability and all these colours are unique and unrepeatable.
Moda en Verde Friends
Our first customers in Chile are friends, family, recycling enthusiasts and craft lovers. We are grateful for their support.
''Yay. This is such a great worthwhile project, I really love how you have considered all the different elements of the ecosystem; from the yarn through to the benefit that you offer to the makers of your pieces. That is a truly sustainable & eco fashion brand in my eyes. I really hope that it's successful & can't wait to receive my bubble cardigan! x'' Hannah Lyon Tsai - happy customer UK London.
''What a beautiful project! Everything is so beautiful and proves that fashion can be beautiful and kind''. Maria Elisa Silva da Costa
We need YOU !
Shop our rewards you will find them to the right of this page - and the images on the section above give you a good idea of the products featured. OR pledge for us to be able to bring our bespoke, recycled brand to the UK in 2021.
1 - https://www.bbcearth.com/blog/?article=will-fashion-firms-stop-burning-clothes
2. - https://www.greenpeace.org/india/en/story/4892/are-you-a-victim-of-fast-fashion/
3 - https://www.nationalgeographic.com/environment/global-warming/methane/
4 - https://www.unisanuk.com/what-is-a-landfill-why-are-landfills-bad-for-the-environment/