Our team has been creating London Runway since 2017, though the project has not turned a profit as we seek to establish ourselves with a reader base and a strong identity.
When you open a magazine, who do you see? Most of the time, it isn't yourself. That's something problematic when you're any kind of minority - or even the majority: most models portrayed in fashion magazines aren't the average size or look you would see on the street.
We present fashion in a more inclusive way, with an eye to sustainability, ethics, and equality along the way. We discuss important social and cultural points, showcase up-and-coming designers, musicians, and artists, and cover the big shows alongside the little ones.
The funding we are seeking will be used for several purposes:
- to pay our hard-working team, who until now have been working as unpaid interns in exchange for the access and perks we offer, but who absolutely deserve fair pay
- to initiate a distribution plan of 300 free copies placed in corporate offices, universities, and other key locations, putting the magazine in front of key thinkers and target readers every month
- to expand our advertising team, so that we can bring in a more sustainable income going forward
- to expand our business model through the ability to rent a studio space, which we can use for our own in-house projects as well as renting out to other creatives at an affordable price
We already have an established readership and strong connections with brands, PR agencies, model agencies, and other key figures in the industry. With over 300,000 online reads, and a growing awareness of our name in the fashion industry, we are already a force to be reckoned with - and we have no intention of slowing down.
Our readers are aged 18-44, are 75% women, and the majority live in London. They are fashion industry professionals, aspiring professionals, and fashion fans.