Right now, women are not able to freely and fairly practice sports.
We advocate for progressive policies in women’s sport, enacting change one campaign at a time.
We want to instil an equitable sporting culture from grassroots clubs to the olympic games and everything in between.
- Right now, in sexual abuse and misconduct cases, coaches sport-wide do not receive life bans and can return to coaching after temporary or partial bans. This is not safe. We will campaign for a zero tolerance policy sport-wide to implement life bans as part of coaching licence terms and conditions at government level.
- As it stands, women don't feel safe to participate outdoors in sports. We want to work with sports apps like Strava and governing bodies to improve the safety of women doing sport through changing app features and workshops on your rights while practising sports.
- Online abuse of athletes is an epidemic. Our ambassadors are subject to death threats and rape threats regularly through their sporting careers. This is not acceptable or humane. We want to implement safety measures to protect women online.
Why we need financial help
While we want to raise awareness principally through campaigning for policy changes, we also want to provide an educational platform, a community where athletes from all sports can learn about their rights.
This money would cover running costs for 2 years. We would spend money in 3 principal areas: content creation, stakeholder engagement and administrative costs.
In terms of content creation we will look to create a podcast platform to discuss and explore areas in sport that can be improved through policy change. We also provide educational material for athlete education such as a "Athlete Safeguarding Toolkit".
Stakeholder engagement will involve holding virtual events with guest speakers, experts in the field such as abuse-in-sport lawyers and CEOs of National Governing Bodies. We will also be travelling across the country to meet with MPs, National Governing Bodies and other relevant stakeholders.
Administrative fees come with basic social media campaigning and advertising. There are also lawyer fees with company registration and software to carry out the work we do.
Our Athlete Ambassador Testimonials
"I am proud to be a #KyniskaWoman because I believe systemic change will incite visible change from grassroots to olympic sports for women." - Nikita Parris, Professional English Footballer
"I am hugely passionate about women’s sport and ensuring everyone, no matter their background, has the opportunity to play sport and to succeed in a safe space. I’m proud to be a #KyniskaWoman and want to push to make change, ensuring Women’s sport is respected and celebrated by all." - Sarah Evans, England Hockey
"As a #KyniskaWoman I can share my passion for inspiring younger girls to play tennis. We have lost 30% of women and girls playing tennis since 2005. I would love to change that." - Ali Collins, Professional Tennis Player
"I am proud to begin my ambassador journey with #KyniskaWomen as I have all too often faced, and had to navigate, barriers placed in my way in sport to compete at the highest level." - Steph Twell, 2 x Olympian, 5 x 5000m British Champion
"Having faced a number of issues myself, I am extremely proud and excited to be a #KyniskaWoman as I want to promote and improve awareness of the many health struggles that elite female athletes have to deal with on a daily basis, often in silence." - Emily Appleton, Professional Tennis Player