Our charity needs YOUR help to inform and inspire the next generation of microbakers bringing Real Bread to the hearts of their local communities.
Back in 2011, Sustain published Knead to Know, the Real Bread Campaign's groundbreaking handbook for budding bready businessfolk. Since then much has changed, while (micro)bakers in our midst have racked up a wealth of knowledge and experience to share. We felt it was high time to harvest the hive mind and produce an updated and expanded 10th anniversary edition.
The completely revised new edition is even more packed with information and advice on business planning, equipment, marketing and more. It goes on to guide microbakers expanding their business, including moving to larger premises and taking on staff members.
Though mainly aimed at entrepreneurs in the UK, we've added in sippets of advice for Australia, Canada, Ireland, New Zealand and the USA, where the original edition was also devoured.
How you can help
Knead to Know...more is (more or less) written and so now we just need YOUR dough so we can publish it.
Please pledge £10 or more - the more we get, the more copies we can print and more besides.
We’ve gone back to the simple roots of crowdfunding. Everyone who pledges £10 or more will get namechecked on our website and a wodge of gratitude. You might well also experience warm and fuzzy feelings from helping the next wave of Real Bread bakers...
Like fans enabling their favourite act to record and release the next album, by selecting a reward for a pledge of £20 or more you will receive a copy of the book* ahead of the official publication date.
Don’t want/need a copy? No worries, we’re running a pay-it-forward scheme so you can give a leg up to someone else.
Everyone who selects a £50 or more reward will get all of the above, plus their name in the roll of honour in the book itself.
Major backers will get a more prominent mention in the book.
NB If you want a reward, please select one of them, rather than the donation option, which doesn't trigger a reward. Want to pledge £20 or more, would like a reward but want like to chip in more than one of the fixed-amount reward options? First click on one of the fixed-amount options (£20, £50, £100, £500) with a reward attached. If you then want to top up the amount you can make an additional donation on the payments page.
*A physical copy posted to a UK address or PDF to download anywhere.
What readers said about the original Knead to Know
“The most practical book for anyone thinking of starting a bakery enterprise.” Emma Parkin, Emma’s Bread, Exeter
“There are lots of books with bread recipes in them, but only one with a bakehouse recipe.” Alex Lister, Rise Artisan Bakehouse, Durham
“The book was invaluable to me when I was starting Wild Bread.” James Thorn, Wild Bread, Faversham
"Knead to Know was massively helpful when I started the Stoneham Bakehouse journey.” Simon Cobb, Stoneham Bakehouse, Hove
“This book was a goldmine for us back in the day.” Max Tobias, The Dusty Knuckle, London
"The book was biblical for my personal journey!" Jo Bottrill, Jo’s Loaves, Bedfordshire
"It's just the sort of book I wish I'd had when I started out.” Mark Stambler, Pagnol Boulanger, California
What are you still reading this for?
Hurry: This crowdfunding campaign ends on Sunday 1 August, but please don't wait until then!
Please also help us spread the word on social media and in real life.