The aim is to establish a top quality sailing school in Borth, offering RYA and MCA accredited courses in sailing, and targeted sailing events such as special-interest seminars and sailing regattas. The Ysgol Hwylio Borth Sailing School will create an active and vibrant focal point for local residents and visitors to Borth, and will capitalise on Borth’s coastal location and exceptional maritime sailing history.
The Ysgol Hwylio Borth Sailing School will offer sustainable business activity throughout the seasons, creating at 10 new jobs (6 x fte) across 10 different business functions, and 7 freelance sailing instructor jobs. All staff at Ysgol Hwylio Borth Sailing School will benefit from continued professional development to deliver a top-quality customer experience.
Ysgol Hwylio Borth Sailing School will be very well positioned to offer a profitable, all-year-round business, offering practical sailing courses for both yacht and dinghy sailing from April to October; high-profile regattas and competitive sail racing in the height of summer; shore based courses (such as navigation, first aid, radar, VHS radio comms, boat and engine maintenance ….) from November to March; and high-profile conferences and seminars throughout the winter months.
In addition to the delivery of courses, Ysgol Hwylio Borth Sailing School will offer catering and bar services to course participants during their stay in Borth, and retail outlet offering the sale of sailing kit and equipment and ‘Ysgol Hwylio Borth Sailing School’ branded goods. The sailing school will bring exceptional prosperity and added value to the Borth economy, by increasing the demand for accommodation and eateries in Borth.
Ysgol Hwylio Borth Sailing School will use extensive national and international marketing activities to attract participants onto both recreational and professional sailing courses. These marketing and recruitment activities will help position Borth, and Wales, as a sailing destination, offering exceptional quality experiences and value-for-money.
Attracting full capacity on all the training courses offered, and throughout the year, is fundamental to the success of the sailing school. Emma Heathcote (leading this initiative) has 15 years professional experience in attracting international and UK students onto academic and skills training programmes in the UK, in both the further education and higher education sector. Emma is a member of the Chartered Institute of Marketing and holds a CIM Professional Diploma in Marketing.
The challenge of attracting full capacity on the different courses offered at Ysgol Hwylio Borth Sailing School, is met by Emma’s professional experience in recruiting students; the superb coastal location of Borth, featuring predominantly on-shore westerly winds and protected bay with relatively few rip-currents; the proximity of the RNLI lifeboat station, and in summer, RNLI lifeguards on the beach; and Borth’s impressive maritime history and a long-standing reputation as being a ‘friendly village’ welcoming visitors to Borth.