The aim is to establish a top quality sailing school in Borth, offering RYA and MCA accredited courses in sailing, and targeted sailing events such as special-interest seminars and sailing regattas. The Ysgol Hwylio Borth Sailing School will create an active and vibrant focal point for local residents and visitors to Borth, and will capitalise on Borth’s coastal location and exceptional maritime sailing history.
The Ysgol Hwylio Borth Sailing School will offer sustainable business activity throughout the seasons, creating at 10 new jobs (6 x fte) across 10 different business functions, and 8 freelance sailing instructor jobs. All staff at Ysgol Hwylio Borth Sailing School will benefit from continued professional development to deliver a top-quality customer experience.
Ysgol Hwylio Borth Sailing School will be very well positioned to offer a profitable, all-year-round business, offering practical sailing courses for both yacht and dinghy sailing from April to October; high-profile regattas and competitive sail racing in the height of summer; shore based courses (such as navigation, first aid, radar, VHS radio comms, boat and engine maintenance ….) from November to March; and high-profile conferences and seminars throughout the winter months.
The professional 'at sea' yacht sailing courses will operate from Aberystwyth marina, whilst the professional 'on-shore' courses and the leisure dinghy sailing courses will operate from Borth.
In addition to the delivery of courses, Ysgol Hwylio Borth Sailing School will offer catering and bar services to course participants during their stay in Borth, and retail outlet offering the sale of sailing kit and equipment and ‘Ysgol Hwylio Borth Sailing School’ branded goods.
The sailing school will bring exceptional prosperity and added value to the Borth and Aberystwyth economies, by increasing the demand for accommodation, catering and transport services throughout area.
Ysgol Hwylio Borth Sailing School will use extensive national and international marketing activities to attract participants onto both recreational and professional sailing courses. These marketing and recruitment activities will help position mid-Wales as competitive sailing destination, offering exceptional quality training experiences and value-for-money.
Attracting full capacity on the different courses offered at Ysgol Hwylio Borth Sailing School will be achieved through professional marketing expertise, promoting the superb coastal locations of Borth and Aberystwyth with predominantly on-shore westerly winds, protected bays, close proximity to RNLI lifeboat stations, and the RNLI lifeguards on the beach during the summer months. Furthermore, Borth has an impressive maritime history and a long-standing reputation as being a ‘friendly village’, welcoming visitors.