Let's make Greater London a National Park City

by London National Park City in Greater London

We did it
On 14th June 2015 we successfully raised £32,508 with 347 supporters in 35 days

Back our historic effort to make Greater London the world's first National Park City.

by London National Park City in Greater London

New stretch target

Help us reach our stretch target and we'll be able to make our proposal even stronger, boulder and louder. We'll be able to reach significantly more people and as a result, will be far more likely to succeed at making London the world's first National Park City. Depending on how much we raise, we'll be planning to distribute more papers, do a valuable and objective poll of Londoners opinions and much more. 

Let's make something extraordinary happen together!


What if we made London a National Park City?

I am a Londoner, geographer and explorer. A year ago I asked myself a simple question - What if we made London a National Park? National Parks inspire us to care for, and enjoy, both nature and culture. Could making London a National Park improve the capital?

Asking the same question to friends and experts, I got a common reply - It's bonkers, but it's brilliant... The costs are low and the benefits are high... how can we help?

With the help of tens and then hundreds of people, a small movement has begun to make this idea a reality - and we want you to be a part of it.

 

Why we need your help

We need your help to put a big, bold and unavoidable proposal to Londoners across the capital.

Together, we want to make the capital greener, healthier, more beautiful and prosperous by transforming it into a #NationalParkCity which would be a new kind of National Park. This is not just about re-branding the capital. This is a vision to inspire a million projects and bring about large-scale change through many small and achievable actions.

This is an extraordinary opportunity to be part of something truly historic. Greater London would be the world's first National Park City, and we can make it together.

 

What we are doing

The purpose of this crowdfunding project is to create a highly engaging and beautiful broadsheet-style proposal which will be distributed to Londoners across the capital. The proposal will include, stunning photography by Luke Massey, design by Grace Chao, and bespoke maps created by Charlie Peel in collaboration with Ordnance Survey. We'll be making most of the photography and graphics available for you to use for free under creative commons licences. 

The greater your donation, the greater our combined influence. We need to gain the support of as many Londoners as possible so that we have the people power to convince London authorities, and government agencies, to recognise the Greater London National Park City. Our initial crowdfunding target will help us to engage at least 100,000 people with the physical paper alone.

 

Back London to become a National Park City

We need your help to celebrate what's great about London and to propose to Londoners how we can make the city even greater. In July, we plan to publish our broadsheet proposal for making London a National Park City. With your help, we want to directly reach 100,000 or more Londoners.

The proposal will include:

  • A call to join and support the Greater London National Park City,
  • Stunning photographs of London's wildlife
  • Extraordinary aerial views across the capital's landscape
  • Examples of great projects that are already happening
  • Evidence of the benefits of London's natural heritage and how we can make more of it
  • Inspiring ways to enjoy and benefit more from London's natural and cultural heritage
  • Beautiful mapping that celebrates the capital's parklands and major footpaths
  • How Londoners can come together to transform the capital into a National Park City

The broadsheet newspaper format has been chosen because it provides space, allowing the great photos, maps and ideas to breathe. The broadsheet will be distributed through a network of volunteers, community groups and schools so we can reach beyond our usual audiences. Please do contact us if you can help us with the distribution.

The more backing we get, the more broadsheet proposals we can distribute. With £30,000 we can distribute 50,000 proposals across the capital. The economy of scale on production and distribution means that if we raise more, we can distribute significantly more. Our aim is to reach as many people as we can. 

We are delighted that a trust is providing match funding for the first £10,000 donated. This is a significant step toward meeting our crowdfunding target.

 

Rewards

To thank you for your support, we have some great personal, and common, rewards. Here are some of the things you can get by backing this project. 

Your name engraved on our London monument

If we succeed in making Greater London an officially recognised National Park City, we'll be placing a Founders' Stone in a public place in London. Back us for £50 or more and your name will be engraved as a Founder onto this historic monument. You will have your name printed in the proposal too.

The launch event

If we hit our target, we'll be hosting a special celebratory launch event in central London on July 14. It will be a great evening, with inspirational speakers and engaging short talks. Back us for £50 or more and you'll also get an advance invitation to join us for free.

Aerial photography

We will be including some stunning aerial photography in the proposal. We have all seen photos of central London from the air and are used to satellite images that look straight down, but we'll be taking bespoke, oblique pictures looking across the green spaces that traverse the capital. Back us to the right level and while we are in the air, we'll take a picture just for you.

Organisational backing

If you're an organisation and you back us, we'll add your logo to the proposal on a special thank you page. The more you back us, the bigger we'll make your logo. Please do contact us if you have any special requests. 

  

About the Greater London National Park City

You can read our Green Paper that sets out a vision for the Greater London National Park City, and respond to our consultation on it here. This document gives more details on our big idea for the capital. Responses to the open consultation will shape the full broadsheet proposal that we're publishing this July.

If you've not seen the Green Paper, here's a brief summary.

What's the purpose of the National Park City?

The Greater London National Park City is one vision that will inspire a million projects. Being a National Park City is a long term, and large scale, challenge that we can all respond to through many small and achievable actions.

Through galvanising public support and incubating, encouraging and sharing great practices, the Greater London National Park City will make a big difference to the lives of all Londoners. It will have many aims, including:

  • Connecting 100% of Greater London’s children to nature. 
  • Growing London’s green space from 47% to 51% by 2051. 
  • Increasing visits to outer London by 10% by 2025
  • Fostering a new shared identity

The National Park City movement will catalyse individuals and organisations to work together to enhance London’s environment and economy, and to improve quality of life for all Londoners. The Greater London National Park City will have four purposes similar to rural National Parks in England and Wales.

It will:

  1. Enhance our urban natural and cultural heritage,
  2. Encourage better understanding, enjoyment of, and care for, the National Park City,
  3. Foster the wellbeing of communities,
  4. Inspire organisations and groups to share these purposes

The National Park City will be a “peoples’ park” empowered by the decisions and actions its people take in their everyday lives.

The Greater London National Park City will be a new dynamic kind of National Park that sits outside of current legislation. The National Park City will not have any statutory planning powers, but will be able to influence decisions through stakeholder forums and dialogue. It will be related to, and work in partnership with, the current family of rural National Parks, but be distinctively different.

For more detialed information please read our Green Paper.

 

In the news

Read more about our effort to make Greater London a National Park City on the Guardian, Independent, Evening StandardDaily Express and Ecologist websites. 

 

Have a question?

If you have a question, please tweet us at @LondonNP #NationalParkCity or click on Send Message below. We'll respond as quickly as we can.

 

Thank you for your donation

If our target is not met Crowdfunder/PayPal will automatically refund your donation.

As the Greater London National Park City does not exist yet, your donation will be managed by The Wild Network on our behalf. Famous for the film, Project Wild Thing, The Wild Network is a not-for-profit organisation that exists to champion, support and grow nature connection and outdoor learning amongst young people in the UK. We are delighted to have their support to make this project happen. All of the money we raise will be spent making this project a success.

Thank you very much for taking the time to explore this page. We hope you are excited by this big idea for the capital. With your help we can make London the world's first National Park City!

Rewards

This project offers rewards in return for your donation.

£1 or more

£1 Reward

Join us and help make London a National Park City. A small price for happiness.

£10 or more

£10 Reward

BACKER • We'll email to say thank you • Send you exclusive explorer tips • Email you a digital edition of the paper

£25 or more

£25 Reward

SUPPORTER You'll get everything that the backers get, plus: • A limited edition Greater London National Park City pin-badge • Your name printed on the Founders page in the paper • 5 copies of the paper

£50 or more

£50 Reward

CHAMPION • Your name engraved on our Founders' Stone, a special monument that will be located in a public place if we succeed in making Greater London an officially recognised National Park City • Free priority invitation to our July 14 launch event • A limited edition Greater London National Park City pin-badge • Your name printed on the Founders page in the paper • 10 copies of the paper • We'll email to say thank you • Send you exclusive explorer tips • Email you a digital edition of the paper

£100 or more

£100 Reward

PIONEER Be a pioneer and we'll triple everything that the Champions get and send you 100 copies of the paper. This reward is perfect for a small family or group of friends.

£200 or more

£200 Reward

BACKING ORGANISATION • Your logo printed on a special thank you page in the paper • Your organisation's name engraved on the Founders' Stone • A unique certificate for your wall that celebrates your support • Free priority invitation for two to our July 14 launch event • 10 limited edition pin badges • 100 copies of the paper

£500 or more

£500 Reward

PHILANTHROPIST • A limited edition aerial photograph of your choice of London's green or blue spaces. Printed poster, signed by the photographer and provided as a digital image • Invitation to join a special London walk, led by Daniel Raven-Ellison • 10 names engraved on the Founders' Stone • 10 names printed on the Founders page in the proposal • 10 limited edition pin badges • 4 priority invitations to our July 14 launch event • 100 copies of the broadsheet proposal

£500 or more

£500 Reward

CHAMPIONING ORGANISATION • Your logo printed on a special thank you page in the paper • Your organisation's name engraved on the Founders' Stone • A unique certificate for your wall that celebrates your support • Free priority invitation for four to our July 14 launch event • 20 limited edition pin badges • 200 copies of the paper

£1,000 or more

£1,000 Reward

PIONEERING ORGANISATION • A limited edition aerial photograph of your choice of London's green or blue spaces. Poster printed, signed by the photographer and provided as a digital image • Your logo printed on a special thank you page in the paper • Your organisation's name engraved on the Founders' Stone • A unique certificate for your wall that celebrates your support • Free priority invitation for four to our July 14 launch event • Invitation to join a special London walk, led by Daniel Raven-Ellison • 30 limited edition pin badges • 500 copies of the paper to distribute

£5,000 or more

£5,000 Reward

AWESOME ORGANISATION As an awesome organisation, you will get everything that Pioneer Organisations get plus: • Free talk by Daniel Raven-Ellison, anywhere in the UK • Two priority invitations to the City Hall launch event on July 17 • Personalised video thank you to your organisation • Framed poster print of the Greater London National Park City, signed by the map designer and cartographer • Inclusion in launch press release materials

£10,000 or more

£10,000 Reward

HERO We want to reward our hero supporters in special ways. Please contact us so that we can put a special package together for you.

£10,000 or more

£10,000 Reward

MATCH FUNDER Match fund £10,000 worth of donations and know that you have made a big difference to our campaign to make London a National Park City.

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