Help launch SHIMIROSE Natural Skincare

by Akua Asiedua Asare in London, England, United Kingdom

Not quite
Unfortunately this project was not successful.

My aim is for my natural homemade skincare products to reach more people wanting to improve their dry, irritated or damaged skin.

by Akua Asiedua Asare in London, England, United Kingdom

About the project

There are many skin conditions that people suffer from, which is not only visually distressing but mentally stressful. From Acne, Eczema, Psoriasis and even dry skin from the winter cold can affect anyone. Having experienced this, I decided to create my natural skincare range where the base is Shea Butter. The Shea Butter is imported from Ghana where I am originally from. Once in the UK, I mix the Shea Butter with essential oils sourced in the UK. The process of melting Shea Butter at the right temperature and adding the calculated essential oil amount, takes patience and attention to detail. Being extremely organised, having an absolutely clean environment to work in (being my kitchen and dining room) has allowed me to produce the beautiful SHIMIROSE Shea Butter skincare range.

The products and ingredients:

15g Rose & Almond Shea Butter Lip Balm

15g Peppermint Shea Butter Lip Balm

60g Lavender Shea Butter (Bath & Bedtime cream)

60g Coconut Shea Butter (His & Her Hand and Body cream)

60g Rose Shea Butter (Hand and Body cream)

60g Castor Oil, Peppermint Shea Butter (Hand and Body cream)

250g Lavender Shea Butter (Skincare)

250g Coconut Shea Butter (Skincare)

250g Coconut Shea Butter (Skincare)

250g Castor Oil, Peppermint Shea Butter (Haircare)

Project Background

In 2008 I founded SHIMIROSE during my pregnancy with first daughter Mia (now 9yrs). When I had our second daughter Hollie (now 7yrs) I worked full time and also developed the SHIMIROSE brand. When I had our third daughter Ella (now 18 months) who also suffered with Eczema, I knew I had to finally bring out the product. From the initial dream, ten years later in March 2018 I created and launched SHIMIROSE Shea Butter skincare range. 

What I have achieved so far:

1. Designed the initial logo and brand then worked with a designer to rebrand.

2. Designed the website

3. Created packaging for the products and printed branded paper bags

4. Acquired a CPSR (Cosmetic Product and Safety Report) and registered the skincare product which now allows me to sell my natural products in UK and EU.

5. Acquired Business Insurance cover for 1 year (Public and Product Liability Insurance)

6. Purchased environmentally friendly products (glass jars, recyclable PET containers, paper bags and fabric gift bags)

7. Applied to Farmer's Markets and have been trading at the Horniman Farmer's Market (Forest Hill) on Saturdays and Brixton Farmer's Vegan Market on Sundays.

The Process

Accuracy and precision is extremely important. As I am hand mixing each product, each jar is special and unique. I treat each jar as if it was the first product ever made.

Labelling and Packing

My little ones always help me pack before I go to the market.

Family Support at the Brixton Station Road Farmer's Market Stall 

Why I'm crowdfunding?

I would like my Shea Butter skincare products to reach more people who could benefit from the great healing properties of Shea Butter. In order to propel the business to the next level, it requires more cash injection. Since launching the product in August 2018, I have been working every Saturday and Sunday at various markets. The response from the public has been so overwhelming and the positive feedback has been much appreciated.

What the money will be used for

Products £500

  • * Improving the packaging and adding barcode, to be store ready. I would like to contact retailers and want to be confident that my packaging is at a high standard ready to be seen on shelves near you.

* Replacing our 250g recyclable PET containers with glass jars

Website £1000

* Improving the website (improve SEO and Blog)

* Implementing a Newsletter

Advertising £2000

* PR and Marketing through online and paper

* Gaining brand exposure by attending/exhibiting at events and exhibitions

Rewards to you

I will offer rewards in return for your donation. My crowdfunding project is an 'All or Nothing' scheme therefore if I do not meet my target, I will not gain a penny from those who have already donated. 

PLEASE NOTE - Once you've pledged, there is the option to add a 'Tip' - You may click 'other' which gives you the option to type 0 (as in zero).

Thank you!

Thank you in advance for believing and supporting SHIMIROSE Skincare.

If you have any questions, please contact me via

Akua Asiedua Asare


This project offers rewards in return for your donation.

£10 or more

£10 Reward

Every bit of support is appreciated. You will get 2 of our scented Shea Butter Lip Balms.

£20 or more

£20 Reward

Your donation is just great! In return you will receive 3 of our 60g Shea Butter Creams.

£30 or more

£30 Reward

This amount will really help. You will receive 3 of our 250g Shea Butter jars.

£50 or more

£50 Reward

Wow! This is just brilliant. You will receive 4 of our 250g creams and 1 of our 60g jars. You will also be invited to our launch party once we've decided on the date.

£100 or more

£100 Reward

Amazing, what a donation! You will receive an online voucher code worth £150 to use when you like. You will also be invited to our launch party once we've decided on the date.

£200 or more

£200 Reward

Unbelievable. To donate this amount to SHIMIROSE is unbelievable. Thank you so much. In return, you will receive an online voucher code for the amount of £250. You will also be invited to our launch party once we've decided on the date.

£500 or more

£500 Reward

This will make such a difference. This amount will surely turn our existing product, ready for the stores. In return you will receive an online voucher for £550 and you will be invited to our launch party once we've decided on the date.

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