G'zell: Dressing your true self & feeling Gooooood

Aim

Genderless Streetwear Brand creating designs to inspire your true self. Bold, exclusive designs that explore shape, prints, patterns & more

Heyyyy…. First of all, welcome and THANK YOU for showing interest in my project.

My name is Kaylighe, creator and self-taught designer of G'zell. A street-wear fashion brand inspired by movement, music and the streets. Creating exclusive, limited designs that are authentic and genderless, giving you space to breath and be yourself. 

We offer a luxury service, ensuring customers feel at ease when discussing ideas, as this can be daunting at times. Building relationships with customers and sharing, whether direct or indirect. Flooding with great ways to improve and expand G'zell, I am here asking for your help to take G’zell to the next level and further connect with its community, with some amazing gifts for yourself or friends. 

Over the last few years G'zell has become an Expressive, Luxury, Streetwear brand, connecting with its community, whilst paying close attention to the details and the intention behind each design. Although it has been a great journey learning and applying, it has been extremely difficult in regards to growth and sustaining momentum, as myself, creator and designer, runs all areas of the business and covers all costs. 

Struggling to find the balance between time and funds, G'zell is at a standstill, making it difficult to grow and further connect. Also recognising the fashion industry is in desperate need of saying... 

Slow downnnn!

We have become so fixated on consuming the latest, and less on what we truly like, including vital information such as; quality, fit, shape, exclusivity and originality. Leaving G'zell desperately wanting to reconnect with clothes and put meaning back into what we wear and how we wear it.

As a small business growing our crowd and increasing brand awareness will allow G'zell to connect with people from different walks of life and further uplift its current community. 

Redesigning our website and building brand awareness through campaigns and advertising, will ensure customers engagement and further growth of the brand. Expanding on these relations to encourage a better shopping experience, creating a space to shop for exclusive, bold and playful, limited pieces, that will add further value to the brand. Showcasing the growth of G'zell and its passion as well as creating bespoke/personalised garments and dressing your true self.

Build a strong creative team to share and learn from each other, adding to the brand values and encourage further growth and visibility.

An exclusive shopping experience. 

Here is a chance to pledge and also receive a great gift for yourself or perhaps a friend whilst supporting G'zell. 

From our recently launched collection ɛːɡəʊ Lʌv, to getting your hands exclusively on 2021 G'ZELL Collection. As well as early bird rewards you wont want to miss out on.

LIMITED! LIMITED! LIMITED ....While they last, get your hands on some special treats to thank you for supporting our campaign. Do note you can claim a small reward and still pledge for more 

Get your hands on some Exclusive yet to be released products

Fancy being more creative? Lets create! Claim one of our bespoke rewards to create something for you and only you.

CUSTOMER FEATURE

Lets tell you more about G'zell

Born in 2013, but in creation long before, G'zell was my stage name, as a solo dancer, which was taken from my name, an alter ego you could say. I knew G'zell designs would be about exploration and expression but the story of how, was still unknown to me. 

Whilst jobless, living in London, where I am currently based, I decided to use my creative skills and curiosity to learn and start customising beanies and snapbacks. I became keen to provide for those interested and wanting something unique and fresh.  After some practice, I began to take bespoke orders as well stocking and selling at Studio 68, a dance studio I was training at, at the time.

Further expanding on skills over the years, learning how to reconstruct garments and developing pattern cutting skills, it became more noticeable how G'zell made people feel and the power within clothes. A new way of thinking and connecting was building and it became a mission of the brand to dress those who wished to show more of themselves, allow their clothes to speak what they perhaps couldn’t, with use of bold prints, colours, patterns and different shapes.

Using my dance background to connect with dancers and music artists, I began creating looks for performances and encouraging further expression of those creative or wanting to stand out or embrace their style and ideas.

Let's be honest, clothes are a great medium for self-expression, they are seen and enjoyed by hundreds of people, that in a way tells a story about the wearers’ soul without words. 

I personally know for myself, the days I choose to dress up or make an effort I feel great, proud, beautiful, confident and ready to take on the world. Don’t you? 

Feeling goooood is infectious! I’m sure you can agree with me. 

Embrace the little dance or sway you do when you try on something new, embrace it hunny, embrace it.  

                                        And how the money will be spent.

Over the years I personally have invested a lot into G’zell and run the brand solely by myself and I believe its time I ask for help, to take the brand to the next level to ensure its true growth and to be able to stand firmly without disturbing the growth.

In order to grow the brand, increase our margins, and expand our impact and community we need to raise 5,000

In the next 6-12 months we will carefully invest the funds in PR and marketing, manufacture, website redesign, stock and supplies, and the launch of our 2021 Collection ‘G'ZELL’. 

This will all lead to connecting with a wider audience and establishing new opportunities.

G'zell has come so far on its own but to get to the next level and keep the brand sustainable and running sufficiently it needs your help. please donate to help the growth of G'zell and continue to bring you exclusive, luminary bold designs. Help us, to help you and encourage others to be their authentic self. 

Let's build a stronger community and continue to connect in unthought of ways. 

Every little helps and if you are unable to back this project, I'd really really appreciate it if you could share this campaign and hopefully connect myself with those that would also love to support G'zell. 

For updates and products in action please follow our socials and BIG Thank you for taking the time out to visit the campaign :)

www.instagram.com/gzell_

www.twitter.com/gzelldesigns

www.facebook.com/gzelldesigns

website: www.gzell.co.uk

This project successfully funded on 10th November 2020