What is the Guitar Social?
We specialise in teaching guitar to isolated and vulnerable communities, using the guitar as a kind of magical tool through which we can address some prominent social needs. By putting a group of people in a room together and showing them how to make music we reduce isolation, promote inclusion, punctuate an often trying and difficult week and ultimately redirect people into new settings where confidence is risen and self esteem soars. In no place is this more clear than our work with blind communities. We have Mary, a 97 year old student who played her first gig last month having discovered guitar twelve months ago and some visually impaired learners with complex mental health needs that are finding a voice and a new community through music.
How does Crowdfunder come into this?
Now we've turned to Crowdfunder to try something new and help us continue our important work. We're going to teach for 24 hours. This will be an official attempt which will be adjudicated by Guinness World Records™
We're aiming to raise £24,000 for our 24-hour marathon, and we need your help. We can't wait to have you along for the ride.
What will the money be spent on?
£24000 will enable us to buy 200 guitars which we will give away to vulnerable client groups and provide each of those people with 20 hours of class tuition. The guitars will go to young people, people fighting homelessness, those suffering with ill mental health, refugee communities and visually impaired and blind people.
We have been running these courses for some time and the results have been proven and incredible. We're now ready to reach more. So we're asking for £24000. One thousand for every hour taught in the 24 hour challenge.
So why the world record attempt?
We're doing this because for our learners, learning the guitar has additional challenges. One of our learners for example, had little to no sensation in his hands, couldn't see and was deaf in one ear. He told us 'My guitar class is my new family'. We have worked with clients that have been desperately ill and still managed to get to their class. In acknowledgement of the challenges our learners have faced, it just seemed right to set myself a challenge.
We also know that an official Guinness World Records™ attempt raises a profile of a project and we would like more people to know about the amazing people we teach.
How will it work?
The lesson will last for over 24 hours and will see people split into classes of 10. All classes will be pitched at beginner level-but if you've played before come down anyway and just enjoy the mood. The event will end with a mass jam in a new public square in London City Island where around 200 people will play the same song. That song will be Mary's favourite song, Free Falling with Mary leading the crowd.
When is it?
It will be held on Thursday, July 18 through to the following day and will start at our venue at London City Island at 6.30pm.
How you can get involved
You can join in with the event as an individual or as a business. We have created a number of great rewards to support the attempt and they are available on this page. It's a really good opportunity to give something back to the community, come along and meet new people, learn a new skill and at the same time, be part of history!
The packages include:
- Joining one of our two hour segments where you will learn to play the guitar. You will leave being able to play not one, but two songs.
- An opportunity to take part in the live gig - you can brand your t-shirts!
- Credits and recognition through The Drum’s website, social media and print channels. The Drum is the third largest marketing and advertising publisher in the world.
- A chance to have your whole team in a two hour record breaking beginners class. Its Musical Team building with Media exposure.
- The opportunity to be the headline brand of the event
- A place for your company logo on display throughout the event.
How can I take part in the world record attempt?
You can do all of that here, just head to the rewards-any reward purchased comes with a space on the class and they start at just £24
Our success stories
One of the project's successes is Mary, who at the age of 97 played her first live gig with help from The Guitar Social. We now want to roll the project out to others to ensure many more visually impaired people can benefit from its services.
Watch the video at the top of this page for her amazing story.
This initiative has already gained the support of The Drum, The RNIB, Spotify and Ballymore but we’re looking for more partners from across the industry to pledge their backing to this amazing cause.
The Drum's co-founder and editor-in-chief, Gordon Young, said of the world record attempt:
“We love this initiative as it is a great example of how music is a magical form of communication and why it is such a driver of our culture, which is partly what inspired us to call The Drum, The Drum.
"There is no better metaphor for what the marketing industry is all about.”