The Great Guitar Giveaway

Thomas Binns profile

Project by Thomas Binns

The Great Guitar Giveaway

Thomas Binns profile

Project by Thomas Binns


13 days left
145 supporters

Aiming for the Guinness World Records™ title for the Longest guitar lesson so that we can keep delivering tuition to vulnerable adults

What is the Guitar Social?

We specialise in teaching guitar to isolated and vulnerable communities, using the guitar as a kind of magical tool through which we can address some prominent social needs. By putting a group of people in a room together and showing them how to make music we reduce isolation, promote inclusion, punctuate an often trying and difficult week and ultimately redirect people into new settings where confidence is risen and self esteem soars. In no place is this more clear than our work with blind communities. We have Mary, a 97 year old student who played her first gig last month having discovered guitar twelve months ago and some visually impaired learners with complex mental health needs that are finding a voice and a new community through music. 

How does Crowdfunder come into this?

Now we've turned to Crowdfunder to try something new and help us continue our important work. We're going to teach for 24 hours. This will be an official attempt which will be adjudicated by Guinness World Records™

We're aiming to raise £24,000 for our 24-hour marathon, and we need your help. We can't wait to have you along for the ride.

What will the money be spent on?

£24000 will enable us to buy 200 guitars which we will give away to vulnerable client groups and provide each of those people with 20 hours of class tuition. The guitars will go to young people, people fighting homelessness, those suffering with ill mental health, refugee communities and visually impaired and blind people. 

We have been running these courses for some time and the results have been proven and incredible. We're now ready to reach more. So we're asking for £24000. One thousand for every hour taught in the 24 hour challenge. 

So why the world record attempt?

We're doing this because for our learners, learning the guitar has additional challenges. One of our learners for example, had little to no sensation in his hands, couldn't see and was deaf in one ear. He told us 'My guitar class is my new family'. We have worked with clients that have been desperately ill and still managed to get to their class. In acknowledgement of the challenges our learners have faced, it just seemed right to set myself a challenge.

We also know that an official Guinness World Records™ attempt raises a profile of a project and we would like more people to know about the amazing people we teach. 

How will it work?

The lesson will last for over 24 hours and will see people split into classes of 10. All classes will be pitched at beginner level-but if you've played before come down anyway and just enjoy the mood.  The event will end with a mass jam in a new public square in London City Island where around 200 people will play the same song. That song will be Mary's favourite song, Free Falling with Mary leading the crowd. 

When is it?

It will be held on Thursday, July 18 through to the following day and will start at our venue at London City Island at 6.30pm.

How you can get involved

You can join in with the event as an individual or as a business. We have created a number of great rewards to support the attempt and they are available on this page. It's a really good opportunity to give something back to the community, come along and meet new people, learn a new skill and at the same time, be part of history! 

The packages include:

For Individuals

  • Joining one of our two hour segments where you will learn to play the guitar. You will leave being able to play not one, but two songs.
  • An opportunity to take part in the live gig - you can brand your t-shirts!

For Businesses

  • Credits and recognition through The Drum’s website, social media and print channels. The Drum is the third largest marketing and advertising publisher in the world. 
  • A chance to have your whole team in a two hour record breaking beginners class. Its Musical Team building with Media exposure. 
  • The opportunity to be the headline brand of the event
  • A place for your company logo on display throughout the event.

How can I take part in the world record attempt?

You can do all of that here, just head to the rewards-any reward purchased comes with a space on the class and they start at just £24

Our success stories

One of the project's successes is Mary, who at the age of 97 played her first live gig with help from The Guitar Social. We now want to roll the project out to others to ensure many more visually impaired people can benefit from its services.

Watch the video at the top of this page for her amazing story.

Our supporters

This initiative has already gained the support of The Drum, The RNIB, Spotify and Ballymore  but we’re looking for more partners from across the industry to pledge their backing to this amazing cause.

The Drum's co-founder and editor-in-chief, Gordon Young, said of the world record attempt: 

“We love this initiative as it is a great example of how music is a magical form of communication and why it is such a driver of our culture, which is partly what inspired us to call The Drum, The Drum. 

"There is no better metaphor for what the marketing industry is all about.”

Become a fundraiser

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This project offers rewards in return for your donation.

£30 or more

Mary's playlist on Spotify + a guitar class

Mary is our oldest learner -she's 98 and since she started playing guitar last year she has become a music obsessive. We'll send you her eclectic playlist which ranges from Vera Lynn to Led Zeplin along with a brief write up, written by Mary, of each song. And of course, you'll be invited to take part in the worlds longest ever guitar class.

£24 or more

Attend the world record breaking class

Here's your chance to say you were there when musical history was made. You'll also get a record breaking badge to show your mates so they finally accept that you are special.

£50 or more

Gift a guitar + a guitar class

£50 enables us to give away a guitar along with eight weeks of tuition and classes that are based around reducing social isolation. Well give the guitar in your name. And of course, you'll be invited to take part in the worlds longest ever guitar class.

£150 or more

7 of 10 claimed

A Guitar Class with Thomas

We only ever do group classes, but with this reward you get 90 minutes of time with Thomas where you can learn whatever you want and of course, you'll be invited to take part in the worlds longest ever guitar class.

£250 or more

An acoustic Guitar and a free beginners class

As well as attending the world record attempt, you'll also be invited to a private beginners class where you will be gifted your very own guitar to keep.

£500 or more

Eight classes with The Guitar Social

The Guitar Social, when not teaching for free, runs a music school that offers hundreds of workshops every term. Eight of them are yours with this donation. See you in class! (and at the world record attempt!)

£750 or more

0 of 10 claimed

Brand Sponsorship

The World Record Attempt is being streamed into The Drums office in New York and Singapore and through facebook. I'll be teaching the class infront of a brand board. This reward gets your logo on that board and of course, you'll have three places for you and your team, friends and family to attend the attempt.

£1,000 or more

Build your team-grow your brand-Bronze Package

The chance to have your team in one exclusive class that will take part during the record breaking event. Its musical team building and no one has ever had to have played the guitar before. • Branding at the event as a supporter • Credit in The Drum Magazine as a supporter

£5,000 or more

Silver package

• You will be one of the event's main sponsors • A minimum of one article on The Drum website • Additional choice in choosing key time slots • Recognition via The Drum social channels • Recognition via the Guitar Social channels • Credits on any related video A place in an exclusive class that will take part during the event making you and your team part of the record breaking team.

£10,000 or more

Gold package

• Exclusive headline sponsor of the event • Teams in more than one event • First refusal in choosing time slots • Three articles on The Drum website • Full event branding • Name check on any press/promo material • Credits on a related video

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