
You don't need a celebrity, a festival or a once-in-a-lifetime connection to raise six figures with a prize draw. You need a prize people can't get anywhere else, a cause they already believe in, and a format you can run again and again.
This guide breaks down how it works — choosing a prize, setting a target that grows with you, getting your comms and compliance ready before launch, and turning one good draw into a programme that compounds year after year.
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