How activist organisations can plan a six-figure campaign

Most organisations treat the campaign as the payoff. The ones that raise six figures do it the other way around — they build the community first, then give it a moment to act together.

This guide covers what actually makes the difference: knowing whether your audience is responsive or just large, picking the moment rather than the schedule, setting a target that fits your story, and structuring the first 48 hours so the rest of the campaign has something to build on.