Fungtn: Adaptogenic, alcohol free craft beer!

by Zoey in United Kingdom

We did it
On 24th March 2021 we successfully raised £820 with 10 supporters in 28 days

Help us Grow! Launched in 2020 it's now time to scale up! We are raising to support retail, marketing and events in 2021 to grow our brand.

by Zoey in United Kingdom

Fungtn: 0.5% craft beer saving you from hangover hell, brewed with functional mushrooms. Brining ancient wisdom back into everyday ceremony

My desire to live hangover free without compromise and my passion for adaptogenic herbs and plants took me into the world of functional no and low drinks and mushrooms! (no they are not magic and no your beer wont taste like mushroom : ) Their complex, delicate flavour means they blend well into drinks especially into our modern day beer pallet.  

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The Fungtional Brew Company was founded to help create more mindful options that get functional foods into our routines and bring positive wellness into everyday ceremony! We want to shake up the craft beer space with the first myco (fancy word for mushroom)  adaptogenic alcohol free beer! 

Fungtn is a non alcoholic beer with a difference.Brewed for taste with a functional finish of medicinal mushrooms, we are also vegan and gluten free. Launched in November 2020, we have proven the concept and had a great early response from industry and customers.

Press  

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Top Trend

Medicinal mushrooms and adaptogens have been highlighted as a Top Wellness trend for 2021. The New York Times, have all mentioned the new functional revolution. We even did a deep dive for Delish and  The Evening Standard.  As the demand for no and low continues consumers are searching for added benefits that go past low ABV. 

Future

We have big ambitions for our beer, wanting to scale the brand to crate a beer that is drunk globally but brewed locally. Our model means we will establish new territories and then contract brew with passionate brewers around the world to deliver our beers. We have a retail listing in the UK confirmed for March 2021 and are partnering with independent bottle shops nationwide. We are working with distribution partners in Europe to target key markets, initially launching in Germany and Finland mid 2021. Our sites are also set on the passionate and growing alcohol free and health & wellness markets in the USA.

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What we have done so far...

We have proven the product and created a best in class liquid. We are focused in our brand and purpose and want to grow a lifestyle brand that brings together the huge growth markets of alcohol free, functional drinks, wellness and craft beer.

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We are looking to raise to help support our launch in the UK. The funds raised through your kind support with go towards:

Digital Marketing - Helping to find and retain our loyal direct customers

Support retail - Marketing launch support to help our retail partners build awareness

Events - Getting the brand out in 2021 is key and was sadly missed last year. We have highlighted a few trade events and customer festivals that we want to connect with.

We are passionate about creating a truly unique product with so much scope to grow. We hope to align our vision with a tribe of supporters to join our journey.

Mush love

x

 

Rewards

This project offers rewards in return for your donation.

£50 or more

Free Beers

As a thank you for your donation of £50 or more you will receive a box of 12 beers and a further 10% your orders for the next 12 months.

£20 or more

£20 plus ..beer on us

Donate £20 and we will give you £10 off in our beer store and add you to our mailing list for special offers and early releases.

£150 or more

Beer friends

As a thank you for supporting us with £150 or more, we will send you a slab of 24 of our finest beers and send you one of our awesome hoodies.

£500 or more

Beer for a year

As part of the family, we will add you to our monthly subscription to receive a 12 pack of free beer each month for a year. We will also send you one of our hoodies!

£1,000 or more

Friends for life

In eternal thanks for your contribution we not only will give you a years supply of beer through our monthly 18 bottle subscription, plus an original artwork Fungtn hoodie, you will also get a further 15% off unique offer code to share with friends and family.

£3,000 or more

0 of 5 claimed

All the beer no fear!

This must be love, thank you from the bottom of our hearts. You will receive a 2 year beer subscription, an awesome hoodie and a unique 20% friends and family discount code.

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