Add your campaign

Set up a Pay it Forward London campaign for your businesses. This enables you to to raise vital funds to rebuild and recover from the impacts of Covid-19 through Crowdfunding. Set your own financial target and build your crowdfunding campaign.

Apply for funding

As you create your Pay it Forward London campaign you can apply for the match funding. You will be given coaching support to build your campaign and help you achieve your target. Your application will be assessed by GLA officers who will decide if your business meets the criteria. All applications will be required to accept the fund terms and conditions.

Start crowdfunding

Launch your campaign and get to 10% of your financial target with at least 25 to 50 different backers (depending on how much you’re raising), and if the application is approved in line with the eligibility criteria, the Back to Business fund will pledge match funding, up to a maximum of £10,000 (£5,000 for Southwark) or 50% of the campaign target. Once 100% of the target is reach the Back to Business pledge is released to you.