(Credits video; directed by Izabella Malewska & Edited by Tallulah Tarnoswka)
We have created a new way of shopping inspired by the way our grandparents used to shop; plastic-free, locally, conveniently and convivially!
After more than a year of driving around the neighbourhood, we have diverted 47 394 of plastic packaging ending up in incinerators, landfills and our beautiful oceans.
During this past year, we have tested and constantly improved our plastic-free home delivery idea and we now need to bring this concept to the 21st century.
We want to make this way of shopping efficient, easy and convenient, from the moment you book us on our website to the moment we drive to you.
This is why we are crowdfunding today; to allow us to develop an online system that will help us integrate our entire booking process and have it as one easy and optimised system. This new system together with some new & ethical tech items will give Charlie the modern twist he needs.
Most importantly this will build a strong operating system that will help us grow and expand into new areas of London.
If you have not tried our refill service yet, here is how it works:
1. You book the electric van on our website by selecting the time and date of delivery
2. You can browse our product list online and make a wishlist
3. On the day of your booking, walk out with your own containers or leave them at your doorstep with your shopping list.
4. We fill them up, bring them back & you pay at your doorstep or online.
There is no minimum order or delivery fee as we really want to encourage people to shop plastic-free.
Bookings can be done collectively by a group of neighbours, a street, a local school or community centre, and what's wonderful about this is that deliveries become communal events where neighbours meet, chat, and bond.
Door deliveries also mean that no-one is left behind, as elderly or disabled people, pregnant women or families with young children can easily shop with us.
We started driving around Kentish Town and Tufnell Park back in July 2019 and have not stopped! Our mission has always been to promote healthy and responsible eating and making it as easy as possible for people to access.
All of our products are sourced from sustainable, environmentally and socially responsible UK cooperatives and businesses, allowing you to have a conscious/low impact food delivery.
At the heart of what we do is the local community. Our first van, named Charlie, is an original 1970s electric English Milk Float which we redesigned for the purpose, we plan to re-inject the aesthetic and spirit of the English Milk float communities back into our neighbourhoods.
We hope to bring the lovely milk float back to every neighbourhood with a modern mission of helping us all reduce our plastic waste while bringing us all together again.
We want to make our way of shopping the new norm, help us to grow and make an even bigger impact in London. Let's have a plastic-free future!
FAIR for fair price & fair-trade
WELL for wellness for people and the environment
FAIR-WELL to single-use plastic.
Thank you from Jerilee, Claire, Tex & Charlie