EartH (Evolutionary Arts Hackney)

by EartH in London, Greater London, England

We are a new cultural venue for London. Help us build Earth Studios: our non-profit music education centre for young people in our community

by EartH in London, Greater London, England

We did it
On 4th October 2018 we successfully raised £30,265 with 238 supporters in 37 days

Why are we crowdfunding?


We are raising money to launch our not-for-profit social programme: EartH Studios. At the core of our new venue, this will be a dedicated music education centre for young people in our community. We will provide training and education programmes together with our partner Community Music, London’s leading charity for music and young people, who have over 35 years of experience serving communities in London. 

The funds raised will be used to renovate the basement (first £26k), and if we hit our whole target (£50k), we will be able to fully kit out the centre with the required equipment, without additional fundraising.

We chose to crowdfund to engage our community in our mission - so those who shared our passion, could help us reach our goal and spread the word.  

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About EartH

We are the team behind Village Underground, the independent live music and cultural venue in Shoreditch that we founded in 2006. Earth (Evolutionary Arts Hackney) is our new arts venue that reimagines an abandoned art deco cinema in Dalston. As the centre of our values, is the belief that art has the capacity to offer us ideas, progress and change. EartH is curated to span art forms and a multitude of genres and voices encompassing an international live music programme, performance art, special talks and debates, comedy, and film. We opened our doors this September with programmes featuring Lianne La Havas, Neil Gaiman, Janelle Monae and Kate Tempest among others. Full season line up: earthackney.co.uk/listings/


Our vision for EartH Studios

Right at the core of EartH, this will be a place where young people can develop their creative skills, through free and low cost music training and education programmes delivered by our partner, Community Music

There’ll be opportunities for young artists to perform on our stages, for budding technicians or arts managers to shadow our staff through apprenticeship schemes. Local aspiring musicians will benefit from free rehearsal space, there’ll  be music mentoring from professionals for young bands in our community.

We will particularly seek to engage young people who are socially excluded - giving them new experiences and training in music, and providing positive learning opportunities to create routes into education and employment.

EartH aims to be a springboard for the next generation of creative talent. 


What will the money be spent on?

We need to raise £50,000 for our start-up year, to transform our basement into a fully equipped production suite and two rehearsal studios, where the education and training programmes we’re planning will be run.

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Of that target, £24,000 will be used to purchase the kit and musical instruments we need. We will buy:

  • 9x individual iMac computers 
  • 9x AKAI Professional keyboards
  • 9x Logic Pro X
  • 7x Focusrite Scarlett interface
  • 1x Universal Audio Arrow interface
  • 9x Beyerdynamic & Audio-Technica headphones
  • 1x BenQ projector + Duronic screen
  • KRK monitor speakers + stands
  • 2x Natal Arcadia drum kits + Zildjian cymbal sets
  • 3x guitar amps (Boss Katana, Fender, Blackstar)
  • 2x Lacey keyboard amps
  • 2x tc electronic bass amps
  • 4x SM58 microphone bundles + 1x Aston microphones spirit
  • 2x Yamaha PA sets
  • Studio furniture

The remaining £26,000 will cover the complete renovation works in the basement, which will include reconfiguring the space with a new layout, putting in toilets and plumbing, rewiring the electrics, damp proofing and soundproofing the rooms, and of course painting and decorating so that our education space becomes a comfortable and inspiring space to be creative.


Who are Community Music?

Community Music has worked for 35 years in London helping young people with little or no access to resources to make modern music.

They provide free rehearsal space, music mentoring from professionals, performance opportunities in safe environments, sound engineering and music production training, instrumental tuition and recording opportunities. This gives thousands of children and young adults access to creative learning and career paths that are often difficult to find a way in to.

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This will be their new education space in Hackney.


What education and training programmes will we run?

In our first year, Community Music will run four education and training programmes at Earth Studios. By year five this will grow to 12 annual programmes. In our start-up year, we aim to engage 100 new participants in these creative activities. This number will rise to over 250 active participants per year by our fifth year.

We will offer two venue-based training courses in our first operating year. This will expand to six annual courses by year five.

We will actively seek to engage NEET young people (Not in Education, Employment, or Training). Our aim is to engage 60 such participants in our structured training programmes in our start-up year, increasing this to over 150 per year by our fifth year. We expect 75% of our NEET participants to gain qualifications through these programmes.


What positive outcomes will we see?

Community Music have a proven track record. Through their education and training programmes at EartH,  we know that children and young people will develop their creative, expressive and musical abilities. Their self-belief, confidence, creativity, ambition, and belief in a more positive future will grow. 

We will see better achievement and attendance at school, higher personal aspirations, improved employment potential and better awareness of the benefits of positive community participation through working with role models, peer mentors, and volunteers.


Rewards

As well as commissioned t-shirts, totes and prints, we’re offering guest list to front row seats to a show of your choice in The Theatre or ‘Make a Date of it’ reward and enjoy dinner together first in our new restaurant, amongst others.  

For larger groups looking for their Christmas party venue we’ve can accommodate up to 30 people in the restaurant - full proceeds go to the crowdfunder.  Get in touch for details. 

*NEW REWARD*

*EartH Season One Collector's Screenprint - NEW for final days of campaign*

Illustration of EartH by French illustrator / animator George(s), available on t-shirts, tote bags and screenprints. 


EartH Launch Season designs

EartH launch season A2 flouro screenprint


Environmental sustainability at EartH Studios

We have been working closely with Julie's Bicycle who recently awarded us a 3 Stars Creative Green rating at Village Underground. Their case study on Village Underground details all the initiatives we have taken so far – from procuring 100% green energy to banning the use of plastic straws in our venue. We plan to replicate this at EartH and EartH Studios.

We are committed to:

  • keep to a minimum the carbon emissions and waste usually associated with construction projects (EartH and EartH Studios are located in a repurposed building)
  • be a low carbon building and become more energy self-sufficient
  • develop a Sustainable Procurement Policy
  • act as a model of environmental sustainability, and inspire all stakeholders to make changes

The topic of environmental sustainability will also feature in our training programmes.


Please support us by sharing widely on social media and with your network. Please tag us:

@EartHackney

@cmsounds

#earthstudios #crowdfunder #hackney

Any questions at all, contact us on chloe.richardson@villageunderground.co.uk


THANK YOU


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Rewards

This project offers rewards in return for your donation.

£50 or more

4 of 50 claimed

*NEW REWARD* EartH Season One Collector's Print

Our designers have just created a brand new poster featuring all the artists in our very first season of programming, incl. Beastie Boys, Lianne La Havas, Kate Tempest and Petite Noir. It will only be available here during the final days of our campaign and we'll only print 50 copies. Check out the design under the rewards section (A2 fluoro screenprint).

£10 or more

Every Penny Counts!

Your name thanked on our website

£20 or more

4 of 250 claimed

*NEW REWARD* George(s) tote bag

Carry George(s)' EartH illustration around with you on a handy tote bag. This artwork was commisssioned exclusively for our campaign by the talented French illustrator and Village Underground studio tenant and we love it. Scroll down to see his illustration and view more of his work on Instagram @call_me_georges

£20 or more

EartH Studios Wall of Support

Your name thanked on the walls of our brand new music education space - Community Music at EartH Studios

£20 or more

15 of 250 claimed

EartH Tote Bag

We have commissioned exclusive EartH launch season designs for this campaign. Get one screen-printed onto a tote bag. Check out the design options at the bottom of the page.

£25 or more

13 of 250 claimed

*NEW REWARD* George(s) t-shirt

Wear George(s)' EartH illustration on a t-shirt. This artwork was commisssioned exclusively for our campaign by the talented French illustrator and Village Underground studio tenant and we love it. Scroll down to see his illustration and view more of his work on Instagram @call_me_georges

£25 or more

22 of 250 claimed

EartH T-Shirt

Same exclusive design options as on the tote bag, but screen-printed onto a cotton t-shirt. Check out the designs at the bottom of this page and take your pick.

£50 or more

9 of 50 claimed

EartH Screenprint

Get an exclusive flouro A2 print of an EartH launch season design that we commissioned especially for this campaign - see image. They will be printed by our local printer Positive Press and there are only 50 up for grabs. We'll also include your name on our EartH Studios Wall of Support.

£50 or more

6 of 200 claimed

Front Row for One

Get a front row seat to one gig of your choice in The Theatre during our first year of programming, including one drink on us on the night of the gig. There are limited seats available per show, so be quick - it's first come first served on this one. We'll also include your name on our EartH Studios Wall of Support.

£50 or more

5 of 50 claimed

*NEW REWARD* George(s) Illustration Screenprint

We're really excited about this one: We commissioned an exclusive illustration of EartH by talented artist and Village Underground studio tenant George(s) for this campaign. It's a limited run of 50 copies, so be quick. Scroll down to see his illustration and view more of his work on Instagram @call_me_georges

£65 or more

5 of 50 claimed

Wear it and Hang it

Our screenprint offer - combine one t-shirt with an A2 poster featuring our exclusive Earth launch season designs. Check them out at the bottom of the campaign page.

£75 or more

15 of 75 claimed

Front Row for Two

Same as Front Row for One, but you get to take a date. You'll each get a complimentary drink on the night of the show you choose, and we'll include both of your names on our EartH Studios Wall of Support.

£100 or more

3 of 50 claimed

Bonanza Combo

Combine 'Front Row for One' with the EartH launch season tote bag, t-shirt and exclusive print. All this and we'll add your name to the EartH Studios Wall of Support.

£150 or more

12 of 50 claimed

Make a Date of it

The ultimate date night: Enjoy dinner for two (set menu) with a complimentary bottle of wine or two cocktails in our new restaurant. Then enjoy front row seats together at one gig of your choice in The Theatre during our first year of programming. We'll also add both of your names to the EartH Studios Wall of Support.

£250 or more

2 of 20 claimed

Super Supporter

In addition to everything included in our 'Make a date of it' reward, get a private behind the scenes tour of EartH for you and your date with our founder Auro Foxcroft. We'll also give each of you an EartH tote bag to take home at the end of the night.

£500 or more

2 of 20 claimed

Ultimate Supporter

Everything included in our 'Super Supporter' package, but as an Ultimate Supporter you get to choose not one, but five gigs in our first year of programming to experience from the front row of The Theatre with a guest. That's two front row seats for each of the five shows that you select, and a complimentary drink for each of you at each show.

£750 or more

0 of 5 claimed

Group Cocktail Making Workshop

Book a cocktail making workshop for you and nine friends at EartH with our experienced bar manager Iza. Your group of 10 will get a private behind the scenes tour of EartH beforehand and we'll give you each an EartH launch season t-shirt to take home at the end of the night.

£2,500 or more

3 of 10 claimed

Group Christmas lunch at EartH

Book your Christmas party at EartH's brand new restaurant. Enjoy a 3 course lunch created by Chef Chris Gillard (St John’s) with complimentary wine and beer. Your visit to EartH Kitchen can also include a venue tour with backstage access, watching a sound check, live DJs, and a chat with our Founder. This £2500 package is based on the max group size of 30, but we can cater for any group size below this - get in touch with us directly for a bespoke package based on approx. £85 pp.

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