Cue Point Fundraising for Social Impact Restaurant

by Joshua Moroney in London, England, United Kingdom

We did it
On 15th August 2021 we successfully raised £4,170 with 73 supporters in 56 days

Crowdfunding for Cue Point Kitchen a restaurant-cum-social enterprise, increasing the wealth of marginalised and racialised individuals.

by Joshua Moroney in London, England, United Kingdom

Cue Point London – Diversifying the Hospitality Industry

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We're Cue Point, a social enterprise restaurant based in London. We're crowdfunding to set up a new social enterprise training kitchen. 

We aim to increase the generational wealth of refugees and immigrants in the hospitality industry. The humanitarian crisis is at the forefront of current affairs and we must find real solutions to help the individuals whilst also assisting the UK economy, not put a further strain on it during this difficult period during the pandemic. 

We believe that by providing professional training & development courses, English language, financial management, trauma therapy and plenty more professional based development projects - as we grow - for refugees and immigrants in the sector, we can grow their wealth positively impacting the wider economies and communities. 

We have some amazing reward schemes available and we would all love to thank you for any support you can offer. If you can afford a donation, or reward FANTASTIC and if not you can still really help us by sharing our Crowdfunder across your networks of friends, family and colleagues. 

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About Cue Point

We are Cue Point Ltd, a BBQ company on a mission to diversify the hospitality industry. Cue Point was created by myself, Mursal Saiq - An Afghan refugee & Joshua Moroney - who is of mixed ethnicity of English and Guyanese parents. Josh boasts culinary expertise working with infamous BBQ legends Smokestak and Brad Mcdonald.

We believe that by fusing our culinary influences we’ve created what we hope is an entirely unique BBQ company, completely synonymous to our identities and experiences of growing up in London, UK. 

The ethos is inclusivity, all meat is halal, and all recipes are based on more diverse dietary requirements, providing vegan options as a staple on the menu and considering production of sauces and jams to meet more diverse requirements such as halal and vegan. 

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We do this in an effort to meet wider diverse dietary requirements so as to create integrated social spaces. Our menus are dictated by A*fghan cooking but with significant British, American and Latino twists.

The UK economy is suffering from the lack of generational wealth in these communtites; the lack of wealth is causing a large need for welfare. This adds to societal unrest, made worse by a lack of integrated social spaces whether off-line or on-line. We believe we have a solution.

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What are we crowdfunding for?

Our aim is with this Crowdfunder is to create Cue Point Kitchen, a professional network for refugees and immigrants in / or trying to get into the hospitality industry. 

What is Cue Point Kitchen? A hospitality-based community, which focusses on increasing the generational wealth of refugees and immigrants in the sector. 

We hope to provide in the upcoming years and inclusive on-line / off-line enterprise which provides: 

  • English language acquisition, 
  • Catering qualifications, 
  • Professional Development courses
  • CV / Interview Skills 
  • How to start a Food Businesses 
  • Network Building 
  • Financial Management Courses 
  • Trauma / Mental Health Therapy 
  • Teach Smoked BBQ catering skills (when capacity allows)

We can't promise we we will be able to do this all at once, but we aim to start with the progressional development courses, community network and start to begin to make real systemic changes that we know enhance lives as they did for us.

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Our Aim

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Our goal is develop a new type of ‘generational wealth’ and to give people new to these shores the opportunity to learn cooking, financial and management skills to truly diversify the hospitality industry and pay homage to the cultural cuisine in which the industry lives. 

Hospitality is the fourth largest employer in the UK and it is also one of the most diverse: 63% of employees are from marginalised backgrounds BUT only 6% of them are in managerial or entrepreneurial roles. There is clearly a problem. One that you can help us fix.

Even though the industry is dominated by marginalised individuals, it is clear that such people face dull prospects and financial instability. This impacts the UK economy and welfare state which causes societal unrest and lack of compassion to people who need it the most.

Covid-19 really showed us the disadvantages such individuals faced due to their positions in the industry, and statistically these are the same individuals dominating the unemployment charts. We have attempted to battle these systemic obstacles through food, and taking back the cultural reins. 

We already have a successful for-profit that we are proud of, but like so many we don't think it's enough in this world to merely make a profit. We create inclusive spaces and dishes like the Naco, a 'naan taco' which is our way of reappropriating two very appropriated foods. We are able to pay homage to our dual ethnicities and get our customers to question major food narratives by seeing food as a method to social impact and change.

For the last 5 years we have been assisting marginalised & racialised individuals through our strong CSR commitment. However it has come to the time where after Covid-19 it was more and more difficult to both run as a business and commit to corporate social responsibility.

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Borani Kadoo: Low and slow, stewed pumpkin - Cue Point Recipe

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Nacos: Lamb and Brisket, Lamb Chops, Smoked Chicken

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Please support our Crowdfunder.

At Cue Point Ldn, we have worked tirelessly to diversify the hospitality industry. We think we’ve done a good job so far by representing ourselves and others by amplifying our voices, flavours and recipes through all channels and outlets, as well as providing corporate training on racial equity through food.

But like so many others in the hospitality industry, we have really suffered because of successive lockdowns. We nearly lost everything we have worked so hard to build. Yet by quickly pivoting our business model we focused on selling nationwide restaurant kits and products, we were able to survive, whilst also sticking to our principles.

We have achieved so much without our own space and with so little capital. But we want to do more. Help us grow Cue Point Ltd and provide long-lasting change to an industry that desperately needs it with the social enterprise arm of our business: Cue Point Kitchen.

We appreciate any kind of support you can offer - whether that be financial, and opting for one of our amazing reward schemes - or if you are not in a position to afford a donation or reward scheme, please do share our Crowdfunder across your networks and platforms it really does help us in a huge way.

Thank you so much from all of us here at Cue Point Ldn,  

Josh, Mursal, Ricardo, Richelle and Devante

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Merch & Press Below: 

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Press Links: Find out a bit more about us, but not from us.  

The Guardian - Jay Rayner 

https://www.theguardian.com/food/2020/dec/06/cue-point-at-home-i-rampage-through-the-delivery-menu-restaurant-review

The Evening Standard 

https://www.standard.co.uk/reveller/foodanddrink/bbq-recipes-london-chefs-tom-kerridge-andi-oliver-jacob-kenedy-b940874.html

The Times - Michael Odell

https://www.thetimes.co.uk/article/how-to-master-the-barbecue-and-make-your-outdoor-dinner-parties-a-success-gnbpvm389

The Times - Marina O’Loughlin

https://www.thetimes.co.uk/article/marina-oloughlin-reviews-daffodil-mulligan-shoreditch-6zjkb6njt

Rewards

This project offers rewards in return for your donation.

£80 or more

10 of 10 claimed

Nationwide BBQ Delivery - Custom BBQ Box 2 ppl

We have created a series of custom nationwide boxes to be shipped across the nation to our supporters. These boxes inclusive our infamous Brisket & Lamb Naco Kits, some mouth-watering vegan mains, extra smoked meats (it's a surprise sshhh) and some classic BBQ sides, sauces, condiments as well as a few extra little bits that all make up this awesome box only available for the Crowdfunder

£5 or more

Instagram Team Virtual Shout Out

The entire team at CP along with Joshey and Mursal will record a live video in our kitchen and say a THANK YOU - via Instagram and post to a series - to your awesome selves for supporting us to do something we feel is deeply necessary at this moment in time.

£20 or more

7 of 15 claimed

Cue Point Black T-Shirt Summer Dress

Who doesn't love a T-Shirt Summer Dress. We decided to make some summer friendly, gorgeous cotton t-shirt dresses with our Logo front and centre. What better way to scream about CP and CPK than at a festival in one of our pieces. Once again designed by the awesome Ricardo from Cue Point.

£35 or more

1 of 10 claimed

Cue Point Black and Orange Snap Back

Cue Point Black and Orange Snap Back - Josh is in one of these constantly, so much so that he's got this exact hat in all major press pics. Now you can have the very same one yourself. I mean who doesn't want be a little like Head.Chef | Co-founder Joshua Moroney. Amazing quality designed once again by Ricardo. Cue Point Chef and Freelance Designer

£35 or more

Cue Point Kitchen On-line Founders Board

Donate £45 and have your name included on our on-line founders board and truly be part of something magical.

£40 or more

2 of 15 claimed

Black Bucket Hat with Orange Cue Point Logo

You will often see Mursal wearing a bucket hat - she thinks it helps balance out the shape of her head - we've made our own Cue Point Unisex Bucket Hat with our signature orange Cue Point Logo so all can see your part of the Cue Point Family. Our Chef Ricardo is also an illustrator and graphic designer, he's the artist behind our gorgeous merch. Ricardo wants to start his own design studio in the next few years so keep your eyes peeled

£40 or more

1 of 15 claimed

Cue Point Unisex Tee

When you love a cause, there is nothing like showing your support by earring it on your chest for the world to see through a gorgeous Tee. Our cotton Cue Point Tees are the perfect answer to this years summer wardrobe, they stand for a cause and they look awesome isn't that what the whole worlds about now? Designed by the very awesome Ricardo, our chef and freelance designer, show us and him your support when you purchase on of Tees.

£100 or more

3 of 20 claimed

Nationwide BBQ Delivery Voucher

As we are currently and have been shipping our dishes across the nation for over a year, we would love to offer you the chance to get your own voucher and choose any items yourselves.

£150 or more

0 of 15 claimed

Sunday BBQ Brunch Event - London, Chiswick

X 2 Tickets to our awesome BBQ brunch tasting Menu in Chiswick. Get your tickets now exclusively and be the first to try our Brunch tasting menu, inclusive of specialised mocktails and cocktails. The event dates and details shall be released in July for event in August. Very excited for this.

£175 or more

Nationwide Delivery- Custom BBQ BOX - 4 ppl

We have created a series of custom nationwide boxes to be shipped across the nation to our supporters. These boxes inclusive our infamous Brisket & Lamb Naco Kits, some mouth-watering vegan mains, extra smoked meats (it's a surprise sshhh) and some classic BBQ sides, sauces, condiments as well as a few extra little bits that all make up this awesome box only available for the Crowdfunder

£200 or more

0 of 10 claimed

Cue Point Loyal Customers: 20% off for a year

For those absolute fans out there who keep ordering week after week, whether that be our hot food offering in London, Chiswick or a choice of Nationwide boxes this is for you. Get a year a whole year of 20% off your food purchases at CP

£220 or more

1 of 10 claimed

BBQ Tasting Menu - Booking London Residency 6 ppl

We are currently situated in Chiswick, London if you choose this reward then you can come and dine in our restaurant and have experience the custom BBQ Tasting Menu exclusive to our Crowdfunder. A decadent array of small plates, sides and desserts inclusive of a choice of smoked meats, sides, sauces, vegan dishes and delicious desserts for you and your family or friends pleasure includes initial drinks either cocktails or cocktails.

£260 or more

0 of 15 claimed

Nationwide - Custom Tasting BBQ BOX - 6 ppl

We have created a series of custom nationwide boxes to be shipped across the nation to our supporters. These boxes inclusive our infamous Brisket & Lamb Naco Kits, some mouth-watering vegan mains, extra smoked meats (it's a surprise sshhh) and some classic BBQ sides, sauces, condiments as well as a few extra little bits that all make up this awesome box only available for the Crowdfunder.

£3,000 or more

0 of 5 claimed

Private Catered Event - 30 ppl (London based)

How would you like Cue Point chefs to turn up to your address and prepare you a beautiful privately catered BBQ feast for you and your guests. An array of smoked meats, sides and condiments all with British Afghan flavour profiles and aromas. LONDON ONLY We can arrange dates which work well for you but connecting after July.

£75 or more

10 of 10 claimed

Booking at London Residency BBQ Tasting Menu 2 ppl

We are currently situated in Chiswick, London if you choose this reward then you can come and dine in our restaurant and have experience the custom BBQ Tasting Menu exclusive to our Crowdfunder. A decadent array of small plates, sides and desserts inclusive of a choice of smoked meats, sides, sauces, vegan dishes and delicious desserts for you and your family or friends pleasure includes initial drinks either cocktails or cocktails.

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