Birthing a Better Future Art & Science Exhibition

by Zero2 Expo in Brighton, England, United Kingdom

We did it
On 3rd June 2019 we successfully raised £475 with 15 supporters in 55 days

A thought-provoking art and science exhibition designed to raise awareness about the first 1001 critical days from conception to age two.

by Zero2 Expo in Brighton, England, United Kingdom

If you want to make a difference in the world, the Birthing a Better Future Art and Science Exhibition is your opportunity to help raise awareness about the time from conception to age two - the 1001 critical days - to give babies the best start in life. Being involved in this project will not only support the launch of our campaign but could make a difference to the health and well-being of future generations. 

Why is the Birthing a Better Future Exhibition by Zero2 Expo important?

Hello, my name is Alex Florschutz, the founder of this project and I am an artist and art psychotherapist but more importantly I am passionately interested in the science behind pregnancy, childbirth and parenting - the first 1001 critical days from conception to age two. For the last 3 years, I have been working on the Birthing a Better Future Art & Science Exhibition project, to raise awareness about this important time. 

The culmination of working with 28 scientists and 32 artists and many hours of research means I have now produced a portable exhibition with an empowering message of which I'm very proud. This pop up exhibition consists of 18 beautifully designed, double-sided exhibition banners, covering key topics for contemplation that invite you to consider new ways of thinking about pregnancy, birth and parenting. All text is underpinned by expert opinions and scientific research and is accompanied by thought-provoking art.

The launch of this exhibition and campaign is taking place on the first bank holiday weekend of the Brighton Fringe Festival: 3-6 May 2019 at The Friends Meeting House, Ship Street, Brighton BN1 1AF. It has cost me all of my savings and a serious amount of my time which is why I'm doing this crowdfunding page because I believe it is really important to spread the word. Every penny of the money raised will go towards the operational costs: venue hire, festival registration/artists open houses fees, insurance, printing, banners, equipment, logistics, private view, exhibition evaluation and admin, etc. And every little helps! Your donation is gratefully received. 

To tell you a little bit more about this exhibition and why it is so important I would like to explain the basics.

The first 1001 days, from conception to age two, is a period of rapid growth. During this time babies' growing brains are shaped by their experiences, particularly the interactions they have with their parents and other caregivers. What happens during this time lays the foundations for future development. This exhibition highlights such issues as perinatal mental health, domestic abuse and nutrition which have a longterm impact on life outcomes of the unborn child but too little is being done to make a significant impact.   

After the positive response to our successful pilot exhibitions at the Houses of Parliament (2016) and the John Radcliffe Hospital, Oxford (2017/18), I realised that this is a very effective format for explaining to the world the importance of these issues. In fact statistics show 'perinatal depression, anxiety and psychosis carry a total long-term cost to society of about £8.1 billion for each one-year cohort of births in the UK' which could be significantly reduced if more support is given during these first 1001 days.

If you want to look in more detail at the work I'm presenting and to view the banners that will be displayed, visit our website: 

I would be very grateful for any amount of donation and every penny raised will go towards essential operational costs for the Brighton launch. I would also be very happy if you or your organisation were interested in hiring the exhibition at a later date to enable us to tour the UK. This exhibition is a vital model to demonstrate the power of science and art to communicate a powerful public health message.

Thank you very much for your support for a very important project. You have helped birth a better future.

Warm wishes, 


(Founder of Zero2 Expo)

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Rewards for your donations: 

  • £10 - a thank you email with an exhibition art image you can download 
  • £20 - LIMITED OFFER - Invitation to the Private View Friday 3rd May 5-7pm and exclusive entry into a draw to win one original print by Alex Florschutz word £80 
  • £30 - LIMITED OFFER - invitation to both the Private View Friday 3rd May 5-7pm and the Screening of The Secret of Happy Children at 8pm. And an exhibition art image you can download.
  • £50 - LIMITED OFFER - Invitation to the exhibition between 3-6 May with a personal tour by Alex Florschutz including A4 print.
  • £100 - a special shout out on social media saying “(your name) helped Birth a Better Future” and an exhibition art image you can download. 
  • £150 - a signed A2 print by artist Alex Florschutz
  • £250 - your name / logo on our website under “our supporters” and a shout out on social media saying “(your name) helped Birth a Better Future” and a personal tour of the exhibition by Alex Florschutz (between 3-6 May).
  • £500 - your name / logo on our website under “our supporters”, a shout out on social media, a plaque saying “I helped Birth a Better Future”, a 50% discount on hiring the exhibition
  • £1000 - show our exhibition to raise awareness of ‘birthing a better future’ in your own venue for one day free of charge (in England only) with an option to extend for more days at a special rate. 


Birthing a Better Future Art and Science Exhibition was established to increase public awareness about the key issues and importance of the first 1001 days of life from conception to age two. The ‘1001 Critical Days’ is the UK’s first cross-party children’s manifesto which proposes important ways to improve the lives of babies. We want to support you to give your child the best possible start in life.

After the positive response to our successful exhibitions at the Houses of Parliament (2016) and the John Radcliffe Hospital, Oxford (2017/18), it encouraged us to develop the exhibition further and make plans to take it nationwide. Building on these two exhibitions, our revised portable exhibition model shines an even clearer spotlight on the importance of these first 1001 days, in a compelling, engaging and accessible way that lends itself equally to senior level policy makers and budget holders; local practitioners; parents and the general public.

Science proves beyond doubt how important the 1001 days are for optimum brain development, an outcome which is most readily achieved through exposure to healthy environments and good relationships. These positive early connections last a lifetime, and are vital in creating successful, happy and healthy adults.

Visitors expressed how they found the exhibitions informative, educational, moving and inspiring, even prompting changes in behaviour.

The Lancet has published an official report stating that 80% of people who saw our Oxford exhibition found it had a big effect in raising awareness about the 1001 days.

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