We did it
On 31st March 2018 we successfully raised £10,258 with 110 supporters in 17 days

Luxury, comfort and rest for breastfeeding and pregnant mothers.

by Irene Breen in Belfast, County Antrim, Northern Ireland

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Why are we crowdfunding?

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We want to create this wonderful luxurious breastfeeding product to help parents throughout the world to nurture and rest.   

After over 2 years of design, development and testing, we have reached the point where we are ready for production. We now need to raise finance to pay for our first round of BellaMoon manufacturing costs. This is where you come in! Please help us reach our goal by pledging your support for BellaMoon!

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The BellaMoon Story

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The story of BellaMoon began when my beautiful daughter Bella was born just over 2 years ago.  She was a breastfed baby, which was a wonderful loving experience. However, typical of many breastfed babies, she fed on demand every 2 hours. I was exhausted!

In order to manage my exhaustion, yet to continue to nurture my baby, I researched how other mothers coped. I discovered the wonderful universal lateral breastfeeding position which is practised by millions of mothers around the world to ‘Nurture and Rest’.

Despite the enormous benefits of this lateral breastfeeding position, it can lead to discomfort for mother when lying in one position feeding for prolonged periods of time. 

So, in order to address this, I created BellaMoon - a luxuriously comfortable multi-functional breast-feeding bed, designed around this wonderful feeding position.  


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What is BellaMoon?

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BellaMoon is a multi-functional 6-in-1 product, used for pregnancy, breastfeeding and infant support.

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What are the Benefits of BellaMoon?

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There are lots of benefits of BellaMoon;

  • Intense luxury and comfort during breast-feeding.
  • Extended use from second trimester pregnancy through to 12-month old baby.
  • Promotes a strong loving bond.
  • Designed to support all breastfeeding positions.
  • Enhances babies physiological, mental and emotional development through prolonged breastfeeding.
  • Provides proximity and ease of access to Mother for breastfeeding.
  • 6 different product uses which support parents through pregnancy, breastfeeding and help babies development.
  • Easy to set-up and simple to use. 

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What are the features of BellaMoon?

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BellaMoon's Unique Design is Patent Pending, protected by European Design Registration and International Trademarks

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Feedback from Parents and Testers

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We have had lots of wonderful feedback from parent and baby testers. They ranged from a midwife, to a GP, a pharmacist, a social worker, a student teacher and stay-at-home Mum and many more.

Here is a video review by Laura, who is Mum to baby Zachary.  This testimonial represents her own personal opinion of BellaMoon. 

Similarly, Catherine and Ruby provided a personal Mother's Review of BellaMoon;

There are several more product reviews available on the BellaMoon You Tube page. For information visit our website www.bellamoon.co. 

BellaMoon has also been independently tested by experts at an infant sleep lab in a prestigious UK University.  The results of this testing were used to further improve and refine the design and to inform the user guidance and instructions which you will find below.

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How does it work?

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There are 6 different functions to BellaMoon as outlined below;

1.     The Breastfeeding Day-Bed;

The Breastfeeding Day-Bed is for use on top of the adult bed. It is for supervised day-time breastfeeding whilst providing Mum with luxurious rest, intense comfort and support to all mothers pain points. It helps allow Mother and baby to bond together in their own little cocoon of love.

Mum lies on one side on the elongated pillow and baby lies next to her in a moon-shaped enclosure.  It is open to the inside for breastfeeding. There is a soft but structural removable wedge located between Mother and baby to create awareness of babys position. The baby side ‘the babymoon’ is sloped away from babies face for breathability and to prevent over-heating around babies head, with the outer edge raised to help create awareness for Dad, or prevent baby rolling out of the bed.  BellaMoon can be rotated, used in the opposite position, and has detachable head and feet pillows for Mothers comfort and flexibility.


2.     A pregnancy pillow before baby arrives;

BellaMoon can be used as a full-body pregnancy pillow before baby arrives.

To use the pregnancy pillow simply zip the Mother's head, foot and central pillows together.  The head and feet ends can be unzipped and re-configured during sleep to support other areas if required.

3.     A nursing privacy cover;

BellaMoon can be transformed into a breastfeeding privacy cover for when Mothers and babies are out and about. To use the breastfeeding cover, simply unzip the mothers base sheet from the mother’s pillow and place the strap over your head. The privacy cover can be used for supervised breastfeeding of babies of any age.

4.     An Infant Feeding Pillow;

In the early days of your breastfeeding journey, BellaMoon can be configured into an infant feeding pillow in order to provide support for Mothers arms whilst in the sitting position. To use the infant feeding pillow, simply, zip the Mothers head and foot pillows together.  The infant feeding cover can be used for supervised breastfeeding of babies of any age.

5.     A Tummy-Time Pillow;

As baby starts to develop, BellaMoon can be configured into a tummy time support for supervised tummy-time for short-periods of time.

6.     A Baby Lounger;

For growing babies, BellaMoon can be configured into a supervised baby lounger to help support them when learning to sit-up. 


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Safety, Testing, Compliance and User Video

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We take the health and safety of mother and baby very seriously, and prior to product launch BellaMoon® has been independently user tested at a specialist infant sleep lab in a UK University led by  international experts.

We have also taken into account guidance issued by the Lullaby Trust, a UK based charitable organisation, which aims to raise awareness of sudden infant death syndrome(SIDS) and provide expert advice on safer sleep for babies.

BellaMoon® has been designed and re-designed to take into account guidance given by the Lullaby Trust, and we have set out some important guidance on our website that should be borne in mind when using BellaMoon®.

BellaMoon is also designed to comply with the following tests and British Standards;

  • Oeko-Tex certification, Standard 100, Class 1


      
  • All components Intertek tested for and proven free from harmful substances

  • Air permeability according to BS4578


  • Resistant to ignition according to BS5852

The following draft video provides information on how to use BellaMoon.

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Rewards:

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As well as being the first in the world to purchase BellaMoon, we have some fantastic rewards up for grabs which help promote breastfeeding and a Mother's rest. Some are exclusive to our crowdfunding campaign, so be sure to act soon as they will go quick!


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Postage and Packaging:

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BellaMoon is packaged in a robust white fabric bag ( as shown above). This bag is inserted into a cardboard box for delivery.  The packaging is 100% protective guaranteed. The outer cardboard dimensions are approx. 780x580x270cm.

Rewards currently have FREE SHIPPING to UK and Ireland ONLY.  Outside the UK and Ireland, there is an additional cost for shipping, therefore you should consider this if making a pledge. For some destinations, shipping may be prohibitively expensive at present.

To help you decide, the estimated delivery costs for the purchase of a BellaMoon are listed below;

Delivery of all BellaMoon products will be September 2018.  Delivery of other rewards will be from May 2018.

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FINAL WORD
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Thank you for supporting BellaMoon!  

We have worked so hard to get it to this point. Our vision is to allow parents throughout the world to nurture and rest.  Please help us achieve this dream!

You can find out lots more on our website www.bellamoon.co.

Rewards

This project offers rewards in return for your donation.

£5 or more

Join the 'Nurture and Rest' movement

Pledge £5 to tell us you LOVE BellaMoon and what we are doing. You might not need a BellaMoon or even know any babies - but you dig it anyway! In return we will list your name on our website as a thank you! Plus we will send you regular updates with lots of insight into our journey.

£10 or more

'Nurture and Grow' BellaMoon Lavender Seeds

Pledge £10 to receive 2 packets of BellaMoon Lavender Seeds to grow in your garden. PLUS, we will send you regular updates and lots of insight into our journey :)

£15 or more

'Nurture and Rest' Lavender Scented Sachets

Pledge £15 to receive a packet of 3 luxury lavender scented sachets to help keep your home smelling fresh and create a relaxed environment. PLUS, we will list your name on our website as a thank you. PLUS, we will send you regular updates and lots of insight into our journey :)

£20 or more

'Nurture and Rest' Luxury Lavender Bath Salts

Pledge £20 to receive a packet of 2 luxury lavender bath salts bags to help you rest and unwind after a busy day. PLUS, we will list your name on our website as a thank you. PLUS, we will send you regular updates and lots of insight into our journey :)

£20 or more

Ticket to BellaMoon Exclusive Launch

Come join us at the prestigious BellaMoon launch event and Entrepreneurship Evening at the renowned Queen’s University "William J Clinton Leadership Institute" in September 2018. This is where the entrepreneur behind BellaMoon (Irene) studied her MBA, and where the business idea for BellaMoon was nurtured and developed. PLUS, we will send you regular updates and lots of insight into our journey :)

£50 or more

BellaMoon Gift Voucher (30% off)

Pledge £50 to receive a unique crowdfunder gift voucher to purchase a BellaMoon. All crowdfunded pledges will receive a once-off 30% discount off the RRP when they order at www.bellamoon.co. Valid for 2 years, until 31st March 2020. PLUS, we will list your name on our website as a thank you. PLUS, we will send you regular updates and lots of insight into our journey :)

£59 or more

Mothers Pillow (30% off)

Pledge £59 to receive the Mother Pillow ONLY at the exclusive crowdfunder 30% discounted rate. This include the BellaMoon pregnancy pillow, sitting up feeding pillow, infant support pillow and tummy time support. Note is does not include the breastfeeding baby pod. Product is delivered in September 2018. PLUS, 1 x FREE ticket to the Exclusive BellaMoon launch PLUS, 1 BellaMoon Lavender Scented Sachet

£89 or more

BabyMoon Pod (30% off)

Pledge £89 to receive the baby breastfeeding pod ONLY, at a one-time 30% off discounted rate. Note - this does NOT include the Mothers pillow (i.e. pregnancy pillow, feeding pillow, tummy time, lounger or feeding cover). Product is delivered in September 2018. PLUS, 1 x FREE ticket to the Exclusive BellaMoon launch PLUS, 1 BellaMoon Lavender Scented Sachet

£99 or more

50 of 50 claimed

BellaMoon Early Bird (50% off)

Be one of the first 50 people in the world to purchase a BellaMoon! You will receive a full BellaMoon product. PLUS, 1 x FREE ticket to the Exclusive BellaMoon launch

£99 or more

2 of 5 claimed

Last Minute EARLY BIRD Bellamoon! £99

DUE TO POPULAR DEMAND! We have extended the Early Bird Full BellaMoon by another 5 products. Reward includes the Full BellaMoon at the one-off crowdfunding price of £99 (or 50% off).

£139 or more

BellaMoon (30% off)

Pledge £139 to receive a full BellaMoon product at a once-off pre-launch discounted price (30% off RRP). This include the entire system of the lateral breastfeeding day bed, lateral breastfeeding pod, sitting up feeding pillow, nursing apron/cover, pregnancy pillow, infant support pillow and tummy time support. PLUS, we will send you 1 x FREE ticket to the exclusive BellaMoon Launch PLUS, 1 BellaMoon Lavender Scented Sachet

£199 or more

BellaMoon RRP

Pledge £199 to receive a full BellaMoon at the RRP price - just because you believe in BellaMoon and would like to pledge the full price. This include the entire system of the lateral breastfeeding day bed, pod, sitting up feeding pillow, nursing apron/cover, pregnancy pillow, infant support and tummy time support. PLUS, we will send you 1 x FREE ticket to the exclusive BellaMoon Launch PLUS, 1 BellaMoon Lavender Scented Sachet

£400 or more

Independent Retailer Offer

Pledge £400 to receive 5 BellaMoon's for retail. Includes 5 x fully packaged and boxed BellaMoon's at a unique crowdfunding retailer price. PLUS - 2 x FREE Tickets to Exclusive BellaMoon Launch Event

£500 or more

BellaMoon Corporate Pledge

Pledge £500 to support BellaMoon because you believe in the idea, the product and our ethos. You love what we do and you want to support us. In return you will meet the Founder for a 1-to-1 coffee or glass of wine and chat about our vision for the future.

£800 or more

Small Retailer Offer

Pledge £800 to receive 10 BellaMoon's. Includes 10 x fully packaged and boxed BellaMoon's at a unique crowdfunding retailer price. PLUS - 1 x Point of Sale Display Branding for your store PLUS - 2 x FREE Tickets to Exclusive BellaMoon Launch Event

£4,000 or more

Medium Retailer Offer

Pledge £4,000 to receive 50 BellaMoon's. Includes 50 x fully packaged and boxed BellaMoon's at a unique crowdfunding retailer price. PLUS - 1 x Exclusively designed retailer display stand for your store PLUS - 2 x FREE Tickets to Exclusive BellaMoon Launch Event

£8,000 or more

Large Retailer Offer

Pledge £8,000 to receive 100 BellaMoon's for retail. Includes 100 x fully packaged and boxed BellaMoon's at a unique crowdfunding retailer price. PLUS - 1 x Exclusively designed retailer display stand for your store PLUS - 4 x FREE Tickets to Exclusive BellaMoon Launch Event PLUS - 1 x nights hotel in Belfast and private dinner meeting with the Founder


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