Beehaviour Buddies - Positive Parenting Portal

by Beehaviour Buddies in Shoreham By Sea, England, United Kingdom


raised in 173 days



To bring to market a new behaviour development toolkit offering greater flexibility, visability, consistency and ultimately results.

by Beehaviour Buddies in Shoreham By Sea, England, United Kingdom

New stretch target

We hope to raise funds to produce our innovative Beehaviour bands and the second addition of our Positive Parenting phrase book.

Any additional funds will go towards further research and design and creation of positive activity packs.

Our Story

Our journey to parenthood was a test of endurance. IVF,  loss, grief, fear, neonatal intensive care, hope, love and miracles.

Somehow, we got there and now we are learning everyday from our miracle twin boys. Trying to live more in the moment, setting realistic expectations, accepting the harder days and relishing the good times.

We count our lucky stars every day and hope to play a part in helping other like-minded parents and caregivers to be the best they can be. We want to lift families up with practical tools, support and resources (no judgment or preaching allowed).

Whilst we were in hospital with our boys we created four characters called the Beehaviour buddies - who looked out for all the families in the unit - JJ the Butterfly, Linnie the Bee, Diggle the Grasshopper and Ruby the Ladybird.

These characters were inspired by the Doctors and Nurses who gave us strength whilst selflessly caring for us all - representing all of the qualities we would want to nurture in our boys.

Our Vision

We are working hard to create a total solution for childcare products and resources to support parents and caregivers on their positive parenting journey. We aim do this is by:

  • Creating positive character-based content for children to spend screen free time - brought to life by our Beehaviour buddies.

  • Developing practical tools  to support parents and caregivers in practicing positive parenting

  • Collaborating with  businesses to share inspirational products and resources 

We will continue to research what's out there and ‘buzz’ about the good we discover. If we can’t find what we are looking for we will create our own, which is the reason for this crowd funding campaign.

We are at the point where we have created a basic toolkit that supports positive parenting in practice.  Covering the range of learning styles (visual, kinaesthetic, auditory and read/write) we have moved beyond concept and have tested and shared with experts for feedback.

Now we need to raise funds and gather insights to bring our prototypes to reality and broaden the reach.

Our Team

Our project has inspired the support of our fantastic team of experts who have volunteered to help us achieve our vision of positive parenting in practice.

 Fabulous Fi – Design & Branding

Lovely Laurs – Content & Collaborations

Cheery Cazza – Education & Insights

Marvellous Mikey – Finance & Legal

Jubilant Jolyon – Retail & Business Development

Happy Helen – Marketing Funnels & Strategy

Resourceful Rich – Logistics & Technology

Legendary Lindsay – Positive Psychology & Coaching

And me, Joyful Jen – Marketing, Research & Product Development (+everything else that is required to launch a small business)

Your Support

A focus of our crowdfund will be the sale of gift cards to spend in our Buddies Boutique. Offering a great Christmas gift that can be spent in the New Year on     pre-orders of our toolkit or inspirational children’s products from our micro marketplace.

We showcase small businesses who share our ethos and values, and are really excited to launch our Buddies Boutique with founding business buddies Clare at Grumpy Kid, Trish at Fair Kind Child and Fiona a Roccoco Home.

There will be several options available to pledge your support we hope we can inspire and tempt you to do so.

 Thank you so much

















Let's make 'Beehaviour Buddies - Positive Parenting Portal' happen

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