Breathe life into the future of Ānene

by Bridget Credland Dey in Twickenham, England, United Kingdom

Breathe life into the future of Ānene

£2,661

raised of £7,500 stretch target

41

supporters
35% 6 days left
This project will only be funded if at least £1,750 is pledged by December 18th 2019 at 7:00pm

Breathe life into this sustainable fashion label, so we can create beautiful and timeless garments whilst minimizing environmental impact.

by Bridget Credland Dey in Twickenham, England, United Kingdom

New stretch target

WHAT WILL  DO WITH EXTRA FUNDING?
To really next level Ānene it's time to move into professional space. This will enable me to establish UK manufacturing, employ more resource and open up Ānene to being an accredited living wage supporter, promoting flexible hours and providing employment for people with Mental Health Challenges.


Ānene was founded to deliver design led, quality clothing. The garments are created in an ethical and sustainable manner, with the aim to empower the women wearing these clothes to feel like the best version of themselves. Each sale gives the customer an additional feel good factor with 10% of profit going back into mental health charities. 

Ānene means to breathe gently and embodies my desire as a brand owner to show reverence and respect for people, natural resources and the environment. 

Ānene launched at the end of September of this year with a limited edition collection of resort wear created from used sari's with love in Richmond-Upon-Thames. 

Shop Ānene

I am an artist, designer and maker with 16 years marketing experience. With two children now settled in school I have decided to follow my passion creating beautiful garments and accessories. Each item is developed with consideration for the environment, contributes to social good, while aiming to help people feel amazing.

The link to mental health comes from growing up with a mother who suffered mental health issues all of her adult life. Growing up in the 1980s support for, and understanding of these issues was rare. The stigmas associated with the concept of mental health, was attached to not only the patient, but also their families. This is why Ānene is giving back and making plans to have an even bigger positive, social impact.

For Ānene to launch its capsule collection at its launch party on 20th March 2020 the business needs to invest in professional services including pattern cutters, a professional sewing machine, materials and haberdashery. 











I have been fortunate enough to be accepted on to the #backherbusiness #sidehustlecompetition sponsored by NatWest and powered by Crowdfunder UK. They will pledge my first £50 when I receive £200 in pledges from 5 supporters. They will pledge a further £500 when I receive £500 in pledges from a further 30 supporters.

If you pledge today, you will not only receive one of our rewards, you'll help breathe life into an sustainable business.

Should I reach the initial target of £1,750, the stretch target is set at £7,500. This will enable this brand to move from into professional space and grow the business. In 2020 we have goals to be an accredited living wage provider, to provide flexible working hours, as well as training and employment for people with mental health issues. We will be part of the change makers pushing to remove the stigma around mental health.  

Rewards

This project offers rewards in return for your donation.

£28 or more

5 of 28 claimed

Launch Party Tickets

An invitation to the launch party on the 20th March, 2020 (venue TBA) + 28% discount on your first order (*over £75) + Your name printed on a 'Giver of Life' legacy banner + VIP preview and access to all new launches

£5 or more

Kudos and Gratitude

A video thank you from me, my eternal gratitude and a shout out on Facebook, Instagram and Twitter

£7 or more

Win Lunch at Richmond Nurseries Cafe with Bridget

Win lunch for you and Founder Bridget at Richmond Nurseries Cafe. Richmond Nurseries Cafe is a charmingly casual yet sophisticated restaurant, set within a glasshouse. Brimming with bougainvillea and fragrant jasmine, draped with Indian blinds and decorated with antique furniture, mirrors and paintings. Respecting the Slow Food philosophy, the Café serves seasonal, Italian inspired food.

£20 or more

2 of 20 claimed

Limited Edition Notelets - hand printed & signed

5 pack of limited edition notelets, lino-printed on recycled card designed and signed by Bridget + A shout out on Facebook, Twitter and Instagram + Your name printed on a 'Giver of Life' legacy banner + VIP preview and access to all new launches

£44 or more

1 of 50 claimed

VIP Party Guests + 44% discount*

An invitation to the launch party on the 20th March, 2020 (venue TBA) + 44% discount on your first order (*over £75) + Your name printed on a 'Giver of Life' legacy banner + VIP preview and access to all new launches

£50 or more

5 of 10 claimed

Bespoke Scarf in Sari Fabric

A bespoke 60 x 90cm scarf created in beautiful sari fabric, in a colour to be agreed together with Bridget (VALUE £75) + A shout out on Facebook, Twitter and Instagram + Your name printed on a 'Giver of Life' legacy banner + VIP preview and access to all new launches

£75 or more

5 of 5 claimed

Bespoke Evening Coat in Sari Fabric

A bespoke up-cylced evening coat made from beautiful sari fabric in a colour and trim of your choosing to be agreed together (VALUE £150) + A shout out on Facebook, Twitter and Instagram + Your name printed on a 'Giver of Life' legacy banner + VIP preview and access to all new launches

£250 or more

0 of 11 claimed

Bespoke Scarf + £50 credit per year for 2 years

£50 credit to be used per year for 2 years on Ānene purchases + A bespoke 60 x 90cm scarf made in beautiful sari fabric in a colour agreed together with Bridget (VALUE £75) + VIP preview and access to all new launches + an invitation to the launch party on the 20th March, 2020 (venue TBA)

£500 or more

0 of 11 claimed

Bespoke Scarf + £50 credit per year for 5 years

£50 credit to be used per year for 5 years on Ānene purchases + A bespoke 90 x 90cm scarf create in sari fabric, a colour agreed together with Bridget (VALUE £100) + VIP preview and access to all new launches + an invitation to the launch party on the 20th March, 2020 (venue TBA)


Let's make 'Breathe life into the future of Ānene' happen

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