Afrovisibility Billboards: DIFFERENCE IS BEAUTIFUL

by Lekia Lée in Dagenham, England, United Kingdom

We did it
On 22nd December 2019 we successfully raised £1,485 with 54 supporters in 35 days

Our mission is to build black and mixed-race girl's self-esteem and confidence by creating highly visible representation of their hair type.

by Lekia Lée in Dagenham, England, United Kingdom

We are Project Embrace and our new billboard campaign for 2020 is 'DIFFERENCE IS BEAUTIFUL'. Here's why ...

 And it's not just ordinary folks, that experience anxiety with having afro hair. 

According to the Girls Attitude Survey by Girlsguiding: From as young as seven, girls say they feel embarrassed and ashamed of how they look. The trend in girls’ happiness is going the wrong way and gets worse as they get older.

Research by the Body Dysmorphic Disorder (BDD) Foundation found that the 3 most common areas of concern for perceived imperfection are nose, face and hair.

So no surprise then that....

"From the classroom to the workplace, bias against natural hair can undermine the ability for black/mixedheritage women to be their full selves and affects their professional trajectory, social life and self-esteem.”  – Alexis McGill Johnson, Co-Founder & Executive Director, Perception Institute.


Through events, workshops, online content and billboards we inspire black and mixed race women to love and embrace their natural hair texture, it may be different but it is equally beautiful . We encourage them to feel confident in their authentic beauty so that they can realise their full potential, enjoy a good social life and contribute meaningfully to society.

BILLBOARDS 2017 & 2018


... and thankfully the message IS getting out there


... we cannot be what we cannot see, and as the saying goes, repetition is the mother of all learning, so it is not only crucial using images to create a different narrative around beauty and acceptance, it is necessary that it is done again and again and again to effect a change in thinking.

We need you to help us try and protect future generations from experiencing hair bias and discrimination, an ugly issue that has been entrenched in society for far too long. We don't want to stop people from seeing difference we want to encourage them to see difference from a more positive perspective.

The impact you will make by sharing and donating to this campaign will change the lives of both young and the not-so-young forever....

And wait for it... yes you'll helping the medical profession too!

Thanking you!

Thank you so much for reading this far. Please donate either using the tiers listed or pledge money just for the cause and HELP US achieve our mission!

Share and donate what you can and help us change the narrative around difference to empower the next generation for a truly inclusive society.

Afrovisibility? Of course we can! Because DIFFERENCE IS BEAUTIFUL

Follow our progress:   Twitter  |  Facebook  |  Instagram


This project offers rewards in return for your donation.

£10 or more

Thank you!

A lovely virtual hug from our founder because you just want to give and not necessarily for a reward. We are very grateful.

£20 or more

IG Shout Out

A personal shout out message on our Instagram stories for taking a stand and supporting us

£35 or more

We See You!

To show our gratitude not only will you get a shout out on our Instagram stories but a post on our Facebook page dedicated to your contribution.Your support will be immortalised FOREVER!

£50 or more

Limited Edition Exclusive Tshirt

Exclusively designed 'DIFFERENCE IS BEAUTIFUL' Tshirt just for this campaign + FREE ticket to our children's hair workshop + shout out on Instagram stories and Facebook page.

£75 or more

0 of 15 claimed

Limited Edition Crochet Hats

With this pledge not only will you be helping towards making a great impact but also getting a beautiful and of course exclusive satin-lined woolly hat, hand-made exclusively for Project Embrace by the highly talented Sarah Hawke, one of the faces for the 2019 campaign! You will also get your Instagram shout out + Facebook post + FREE ticket to our IWD panel discussion (Date and venue TBC).

£100 or more

1 of 10 claimed

Consultation Session

This will make sure we get enough sponsored social media coverage, so that even more people get to see the powerful 2020 images. You will be helping us shout louder and educate more. You will receive free book, Hair is Hair (for all hair types) by Eugenia Shaw, a leading hair consultant + free consultation with Eugenia + Exclusively designed 'DIFFERENCE IS BEAUTIFUL' Tshirt + shout out on Instagram stories and Facebook page.

£250 or more

0 of 10 claimed

Your Very Own Poster

This will help us towards updating our website with all the new images from the 2020 campaign. To say thank you, you will get one of your very own A3 sized framed 'DIFFERENCE IS BEAUTIFUL' campaign poster of your choice + credit on our website as a supporter + shout out on Instagram stories and a Facebook post.

£500 or more

0 of 10 claimed

Video End Credits

You will help us pay for the behind-the-scenes (BTS) photoshoot video. As a thank you, we will credit you on the video with a BIG THANK YOU on top of your name + a framed A2 size poster from the 'DIFFERENCE IS BEAUTIFUL' 2020 campaign + credit on our website as a supporter + shout out on Instagram stories and a Facebook post..

£1,000 or more

0 of 5 claimed

Launch Party Recognition

You will be contributing in helping us put together a fantastic fun launch event to announce the 2020 campaign. We will give you special recognition at the launch party where you will be handed your framed A2 size poster from the 'DIFFERENCE IS BEAUTIFUL' 2020 campaign + 2 FREE tickets to the launch party + credit on our website as a supporter + shout out on Instagram stories and a Facebook post.

£5,000 or more

0 of 2 claimed

Corporate Sponsorship

Your company's logo will be displayed on all the billboards posters for our DIFFERENCE IS BEAUTIFUL campaign + opportunity to address our launch event audience + A2 size DIFFERENCE IS BEAUTIFUL campaign posters for your office + 4 FREE tickets to the launch party + end credit on the BTS and all audition videos + credit on our website as a supporter + a few shout outs on Instagram stories and a couple of Facebook posts.

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