We are Project Embrace and our new billboard campaign for 2020 is 'DIFFERENCE IS BEAUTIFUL'. Here's why ...
And it's not just ordinary folks, that experience anxiety with having afro hair.
According to the Girls Attitude Survey by Girlsguiding: From as young as seven, girls say they feel embarrassed and ashamed of how they look. The trend in girls’ happiness is going the wrong way and gets worse as they get older.
Research by the Body Dysmorphic Disorder (BDD) Foundation found that the 3 most common areas of concern for perceived imperfection are nose, face and hair.
So no surprise then that....
"From the classroom to the workplace, bias against natural hair can undermine the ability for black/mixedheritage women to be their full selves and affects their professional trajectory, social life and self-esteem.” – Alexis McGill Johnson, Co-Founder & Executive Director, Perception Institute.
Through events, workshops, online content and billboards we inspire black and mixed race women to love and embrace their natural hair texture, it may be different but it is equally beautiful . We encourage them to feel confident in their authentic beauty so that they can realise their full potential, enjoy a good social life and contribute meaningfully to society.
BILLBOARDS 2017 & 2018
... and thankfully the message IS getting out there
... we cannot be what we cannot see, and as the saying goes, repetition is the mother of all learning, so it is not only crucial using images to create a different narrative around beauty and acceptance, it is necessary that it is done again and again and again to effect a change in thinking.
We need you to help us try and protect future generations from experiencing hair bias and discrimination, an ugly issue that has been entrenched in society for far too long. We don't want to stop people from seeing difference we want to encourage them to see difference from a more positive perspective.
The impact you will make by sharing and donating to this campaign will change the lives of both young and the not-so-young forever....
And wait for it... yes you'll helping the medical profession too!
Thank you so much for reading this far. Please donate either using the tiers listed or pledge money just for the cause and HELP US achieve our mission!
Share and donate what you can and help us change the narrative around difference to empower the next generation for a truly inclusive society.
Afrovisibility? Of course we can! Because DIFFERENCE IS BEAUTIFUL