The UK Committee for UNICEF (UNICEF UK) has today announced the limited-edition release of 10 acclaimed albums for their Blue Vinyl series, raising money for the UNICEF UK Children’s Emergency Fund which helps children affected by conflict and disaster.
Just 48 limited edition Blue Vinyl copies have been pressed for each of the 10 albums, in recognition of UNICEF’s ability to respond to an emergency affecting children wherever they are, whenever crisis hits, within 48 hours. Fans are now able to enter a prize draw for each artist on the Crowdfunder website to be in with a chance of winning one of the 40 available iconic albums.
The artists involved in Blue Vinyl are Bob Dylan with his 1963 album The Freewheelin’ Bob Dylan, Carole King and her classic record Tapestry, The Clash with Combat Rock (40th Anniversary Edition), Eurythmics with Sweet Dreams (are made of this) and Foo Fighters most recent album Medicine at Midnight. Also involved are Janis Joplin with a 50th anniversary edition of her album Pearl, Jimi Hendrix with Live at Monterey, Leon Bridges and his 2015 album Coming Home, Little Mix with Confetti and a 20th anniversary edition of Prince’s The Rainbow Children.
Jade Thirlwall, Little Mix, says: “What an honour for Confetti to be part of the incredible Blue Vinyl album list alongside some iconic artists! As a UNICEF UK Supporter, I know how vital the money raised is for children around the world. There are 10 million children facing severe drought right now in the Horn of Africa. This prize draw will go such a long way in making a huge difference to children in great need around the world.”
Carole King, said: “I believe passionately and wholeheartedly in the rights of children and young people and have used my voice throughout my career to stand up and speak out on issues I feel are important. I’m proud that 50 years on from the release of Tapestry, this album is still able to have a positive impact. How wonderful to know that the money raised through the Blue Vinyl prize draw will be donated in its entirety to UNICEF UK, to help children around the world who are experiencing the most difficult circumstances – providing children with fair and equal access to education, vaccines to the hardest to reach areas, and safe spaces for children faced by the displacement and terror of conflict and war.”
Each of the Blue Vinyl albums have been pressed in UNICEF’s signature cyan blue, individually numbered from 1 to 48 and adorned with a numbered holographic UNICEF edition sticker on the front. Fans can enter the draw for each artist an unlimited amount of times to increase their chance of winning.
Blue Vinyl will be displayed on the immense floor to ceiling wrap around screens at Outernet London from the 13 July – 10 August. Outernet London is a major new media, music and culture district in the heart of London’s West End – the most advanced immersive space in the world. Music is at the heart of Outernet London, sitting on iconic Denmark Street with its rich musical heritage.
Blue Vinyl will be shown across three spaces at Outernet – Arcade, Trending and POP2. The campaign will be on rotation through Trending and Arcade over the four weeks, and permanently displayed on the POP2 space. Arcade will display each album and artist while Trending will display a timeline of each album aligned with historical UNICEF moments which coincided with the album’s release. The popup POP2 structure will permanently display all the albums and artists involved in the campaign.
Speaking about the partnership, James McEwan, Chief Operating Officer at Outernet London said: “Outernet London are proud to support UNICEF as the launch venue for UNICEF Blue Vinyl 2022. To partner with such an important charity and use our newly opened immersive screens and spaces to showcase this set of iconic albums and artists is so exciting.”
The Blue Vinyl series has been created in partnership with Sony Music UK. All the money raised from the series will go to UNICEF UK’s Children’s Emergency Fund, which helps children affected by conflict and disaster – such as Ukraine, Afghanistan and Yemen, and in response to the Covid-19 pandemic.
Jon Sparkes OBE, Chief Executive at the UK Committee for UNICEF (UNICEF UK), said: “It’s an absolute honour to be working with such an incredible list of world-renowned artists, and we’re hugely grateful to all those involved for their generosity in making UNICEF Blue Vinyl a reality. This project has the power to make a real difference for children across the world, supporting the crucial work of our Children’s Emergency Fund in responding to conflict and disaster wherever it hits.”
Head over to www.crowdfunder.co.uk/bluevinyl to find out more.