Electrify the 'Eel

Help us support the people that Grow, Cook, Make and Save good food in London by revitalising our magazine and digital services

We did it!

On 13th Jul 2017 we successfully raised £5,311 of £5,000 target with 139 supporters in 42 days

New stretch target

If we managed to hit our stretch target then we will also set up a new London Food Link training programme. 

Who are we?

London Food Link is the voice for good food in London.  Part of Sustain; the alliance for better food and farming, the network was created 12 years ago to help people bring about change in the capital’s food system. Over this time we have shared stories, celebrated the best and launched projects and campaigns to support 100’s of small producers, community groups and individuals on their quest to make London's food better for people and the planet.  This includes publishing our free magazine -  the Jellied Eel -  and running events such as Get Connected and Urban Food Fortnight to connect those passionate about good food in London.

We want to continue to make London’s food scene better but we need to move into the 21st century to reach the growing numbers that want their news online and on the go.  So here's what we are planning....

What would you be funding?

  • Creating a bigger and better online presence

We want to provide unique and regular good food features on a new look website, more social media content and better opportunities for small projects and producers to promote their work and get their projects off the ground. 

  • An online map of good food

In a recent survey our supporters told us they want an interactive map of the producers and purveyors of good food in London - so you can shop and eat at the best.

  • Taking the Jellied Eel into the future

We want to keep printing the mag but this will help us upgrade the magazine and make it simpler to produce and distribute, securing its future while keeping it free and free from any advertising that doesn’t meet our ethical guidelines.

  • Support for good food projects and enterprises

Ultimately you will be helping us to continue to support great projects with a positive social and environmental impact, giving people the chance to use their talents and create something they are genuinely passionate about. This includes our great networking events, Urban Food Fortnight and a hopefully a new training programme.


Got an idea like this?

Start your Crowdfunder