WHO ARE RECKLESS OUTERWEAR?
We are an extreme sports and adventure clothing company based in North Devon. We promote the participation in extreme sports and adventure activities to combat mental health issues.
All of our products, big or small, are embroidered or printed locally in North Devon to support local businesses and to minimise our carbon footprint. We love our natural environment and want to look after it. With this in mind, we also use a variety of recycled and biodegradable packaging to send out our products.
The main driving force behind Reckless Outerwear is owner Ben's desire to promote participation in extreme sports and adventure activities for combatting mental health problems. Being a long-term sufferer from mental illness himself, Ben wants to raise awareness for mental health and promote how extreme sports can be a powerful remedy to keep your head above water when living with mental health conditions.
"The adrenaline that you feel when participating in extreme sports is more powerful than any medication you'll find. It can make you feel alive again through the darkest of times. Even if it's just for a moment, that feeling can breathe hope back into you and give you the motivation to keep fighting those daily battles." He goes on to say "I'm not saying it has to be an extreme sport you participate in. That's just what happened to work for me, any form of exercise can give you this feeling".
Whether or not you, or anyone you know, has been affected by mental illness, it is something we would urge you to educate yourself about as it can affect ANYONE (no matter how that person may appear on the outside). Leading mental health charity Mind reports that "1 in 4 people in the UK will suffer from a mental health problem each year." It is happening now and it's time to take it seriously.
We currently donate a percentage of our monthly proceeds to various UK mental health charities but we want to do so much more. So we are starting with this campaign!
What we would like to do is create a line of products including hoodies, t-shirts, caps and stickers branded with both our logo and our campaign slogan "MENTAL HEALTH MATTERS" for people to wear and become part of our movement. All products shown below will come in men's and women's sizes. The hoodies will have hood strings and kanga pockets. These mock up's have been created with the currently limited resources we have available to us.
So why do we use the term "combat mental health issues"? Well, if you ask anybody who is suffering or has suffered with mental health issues they will tell you that it is a daily battle. These battles are fought beyond the view of most. It is often well hidden but make no mistake, internal mental warfare is happening just under the surface for many people. We want to show our support to those fighting with mental health conditions and encourage people to be more open about it with loved ones. We want the world to realise that "MENTAL HEALTH MATTERS".
Owner Ben admits "I have no idea what might have happened if I hadn't reached out to family and friends for help when I did. I was in a bad way and trying to face it all alone only made it that much worse. I realise now that it is not weak to ask for help. It takes strength to overcome your fear of judgement and put your problems out there. Only once you take that first step, can you begin your journey to recovery." The message we want to send with this campaign to those suffering is that they are not alone in this fight and that it's OK to be open about your mental health. In fact, it's amazing.
Seriously though, will some items of clothing really make a difference? (you might ask) Well, everyday people all over the world put on CLOTHES to begin their day. Think about how many people one person encounters in any given day. Even if only one in a hundred happens to notice that person has a "COMBAT MENTAL HEALTH" logo upon their clothing, it is enough to start something. Every powerful movement starts merely as an idea but, with the support of others (YOU) there's no telling how far it can go and what it can achieve. Although we're only a small operation we have BIG ideas and plans for the future. We want to do more work with UK and international mental health charities and become a force for positive change, awareness and understanding. To do so though, we need your support.
WE NEED YOU!
Ben has been funding the company himself since its creation in 2013 and has worked hard in several jobs to keep things moving but he and the team now need your help to drive the company and its work with mental health onwards and upwards. We need your donations to raise the funds needed to create these products as well as to advertise them to a broader audience than we could achieve on our own. We would reach this broader audience by advertising on social media and by attending trade shows, sporting events and festivals across the UK.
MEET THE TEAM
From top left - Ben Grant (owner and designer), grandmother Christine Grant (sewing master), mother Karen Grant (chief of financial decision concerns) and girlfriend Jemima Smith (sewing apprentice and life PA)
We are also hoping to get some well known sporting names and high profile individuals involved with the campaign so keep an eye out for that.
Thank you ever so much for taking the time to read about our campaign. Anything you can donate will be so gratefully appreciated and will be put to great use. If you can't help us financially you can still help us by sharing our campaign on social media!
There are a variety of rewards we are giving to show our appreciation of your generosity. These include all of the EXCLUSIVE items of clothing we are creating for the campaign and a few extra surprises.
Here are few items we've made in the past for you to look at as a reference:
Below are links to our website and the Mind charity's website for you to do some more digging on us and mental health.
P.s. A recent programme aired on BBC 1 called "mind over marathon" organised by the headstogether initiative created by Prince William, Prince Harry and Kate Middleton was a terrific example of how sport can be used to aid your mental health. If you didn't see it it's well worth a watch and can still be seen on BBC iPlayer.
Again, our sincerest thanks and immense gratitude for any help you can give us,
Ben and the team