New stretch target
Meet the Shortfall
£30K is the figure we asked for the BFI to match fund the campaign to release DEAR WHITE PEOPLE in the UK so we are now asking for your help to meet the shortfall. Your generosity will mean that we can realise some of our ambitions for this campaign -
- We want to bring over the Film Director and Lead Actors of the film to the UK to give special Q&A and masterclasses to inspire the next generation of filmmakers
- We want to afford to advertise in the regions and get spots on Radio and TV that reach a wide range of communities
- We would also be able to afford extensive social media campaigns that can attract a mainstream audience so it does not get lost amongst the summer blockbusters
- We would also be able to pay for more prints and posters so that the cinemas have all they need to screen and promote the film
- We would be able to take on more staff and volunteers to help share the demanding workload of distributing a film nationwide
- We would like to provide educational resources so that this film can be seen in as many schools and universities as possible
- We want to reduce the fee and support members of the public to screen the film in their local community
We need your help to get US Sundance award-winning film DEAR WHITE PEOPLE in the UK so everybody can see it in their local cinema!!
About the project
'Dear White People' is an award winning US produced satirical comedy-drama film set on a University campus, directed and written by Justin Simien. The film won the U.S. Dramatic Special Jury Award for Breakthrough Talent at the 2014 Sundance Film Festival. Justin Simien has been named in Variety magazine's 2013 "10 Directors to Watch" list.
The film is due for general theatrical release in the UK from July 10th but so far very few cinemas have agreed to screen the film especially for standard full 7 day run.
The suggestion that the film is not mainstream enough and is only suitable for black audiences is not true at all. We believe the film is current and relevant for all audiences in the UK and we need your help to prove this.
We would like cinemas to pick up this film for a standard 7 day run because the film has important, relevant and timely things to say about equality and identity!
Your support will allow us to get advertising on billboards, buses, underground and in the media.
About the film
Trailer - https://youtu.be/J6bLF9sWMRk
"THRILLINGLY SHARP-WITTED COMEDY"
- OWEN GLEIBERMAN, BBC.COM
“FRESH, LIVELY, IMPORTANT”
- KAREN KRIZANOVICH, RADIO TIMES
“GIDDY, HEART-IN-THROAT VIEWING"
- TOM HUDDLESTON, TIME OUT US
“A BRACINGLY SMART, INCENDIARY SATIRE”
- JAMIE GRAHAM, TOTAL FILM
Rotten Tomatoes gave the film a rating of 92%
'Dear White People adds a welcome new voice to cinema's oft-neglected discussion of race, tackling its timely themes with intelligence, honesty, and gratifyingly sharp wit.'
The New York Times
'Everyone should see this movie, and everyone will see it a little differently. Maybe you will think it goes too far, or not far enough. Since I happen to belong to the group to which it is explicitly addressed, a direct response seems warranted. Dear “Dear White People”: Got your message. Keep in touch.'
'“Dear White People” nonetheless provokes admiration for having bothered to ask some of the hard questions without pretending to know any of the answers. It also works as a fine showcase for its actors: Fleshing out characters that could have been little more than one-note mouthpieces, Williams, Thompson, Parris and Bell all make strong, distinctive impressions, with Thompson perhaps the standout as the film’s sharpest and most enigmatic figure.'
DEAR WHITE PEOPLE is a sly, provocative satire of race relations in the age of Obama. Writer/director Justin Simien follows a group of African American students as they navigate campus life and racial politics at a predominantly white college in a sharp and funny feature film debut that earned him 'Best First Screenplay' at the Independent Spirit Awards.
The New Black Film Collective is a network of film programmers, educators and exhibitors of Black representation on screen.
We have already secured 5 cinemas to screen the film so it will be released and the premiere is already booked but we just want to widen the release so that it covers most of London and the regions. The success of this film at the box office will mean that The New Black Film Collective will be able to secure the rights of top quality films from the African Diaspora on a regular basis and release the titles in cinemas thereby developing the market to support Black film and Black British talent long-term.
Website - http://www.dearwhitepeoplemovie.co.uk/