DIY Brand Strategy

Aim

We are building a Brand Database for small businesses to have access to affordable competitive analysis. We need your help to hire the talent to populate this brand database with brands. You fund us and we'll add your competitors first then give you free tool access. This Brand Database is connected to the BrandStar.Me online step-by-step brand strategy tools. These online tools enable any business to build a clear brand strategy and position themselves amongst successful competitors. We are helping businesses who understand little about building a brand strategy. Fund us and receive valuable competitive analysis, or GIFT IT!

I tell all the people I meet with businesses that you can't afford not to brand your business. It is the soul of your business. It is the vehicle by which you realise the prosperity and possibility of your business vision. Forget logos and identities, the core of branding is about building a strategy that you can use everyday to make qualified business decisions.

Simply said, if it doesn't fit with your strategy you don't do it. Your brand strategy gives you permission to stop doing all the things you waste time on that don't make you money and don't bring you paying customers. Would you like something that would give you that permission? Hopefully that is an 'aha' moment for you.

A brand strategy is a vital and practical core business component that high growth businesses rely on to grow efficiently and quickly. Successful business work on their brand every single day. Our DIY tools and Brand Concierge team will enable you to build a brand strategy that you will use as a matter of habit. You will see changes. We want your customers to love you, believe in you, trust you, go to you and recommend you.

OUR PROJECT : A BRAND DATABASE with YOUR COMPETITOR DATAWhy do you need a brand strategy? If your customers aren't talking about, referring friends to or raving about your business, then you it is something you can't live without....even if you don't believe it yet.

Why do you need the information on your competitors in our newly built Brand Database? When you position your business in your chosen market amongst your competitors, you'll need to know why you are making the strategy decisions that you are making. If you know your competitors stengths and weaknesses you can outshine them, outlast them and compel customers to chose your brand over theirs. Deciding to build a brand tells your customers that they are key to your business and that you take your business aspirations seriously.

Our business is enabling businesses like yours to build a solid and compelling DIY brand strategy using our online tools that will help you win more customers and grow your business quickly. A small business has 3 choices when it comes to building a branding strategy : 1 Do nothing and hope that what you don't know will not stagnate your business growth, 2 Hire an agency for £10K-£30 for a wholistic brand creation, 3 Try a new way of building a brand strategy like we are offering for ££ - £££.

OUR REWARDS : are fullfilled by our branding experts in our Brand Concierge team. This is the top, high-touch level of our service. We'll look at your business with fresh eyes and help you build a strategy that you can champion and implement. The rewards we are offering will give you 3x the value for your money. If you've ever considered turning your business into a brand, this is the time to do it since we are offering 60% off our agency prices.

HOW THE BRAND DATABASE IS KEY TO HELPING SMALL BUSINESSESWe excel at making people happy about shopping and we want to show you how you can create your Brand Proposition, Story, Values Culture & Vision through an analysis of your competitors. Our tools do this. The Brand Database is connected to each brand strategy tool and when selected, populates each tool with the competitive information for you, enabling you to leap over the branding learning curve and position your brand in your market with an informed point-of-view.

OUR FIRST BRAND STRATEGY TOOL :Our first tool is a Brand Proposition tool. You'll learn what your competitors offer to customers in exchange for their business and which brand offerings you should focus on to have a chance to be successful in your market. You'll then position your brand in amongst your competition by the value of importance that each offering has for your business and to your customer. At the end of the step-by-step tool, you'll be able to download your results as a presentation-ready graphic. This is Branding 2.0.

WHY WE NEED YOUR SUPPORT :1) It has always been our plan to initially populate the Brand Database with Brand information before we launch. We want to make a positive financial impact for every business that uses our Brand Database, so we've decided that we should fill the Brand Database with Brands that our Crowdfunder supporters have identified as their competitors, so they can receive full benefit from the first tool on the day we launch.2) Our Brand Database will later be populated by crowdsourcing and, or by hiring our Brand Concierge service to populate the tools for you. This is a unique opportunity to receive some traditionally expensive competitive analysis for a truly low price.3) Our Brand Culture has a mentoring facet : Everyone on our BrandStarMe team has mentored graduates into competent, confident human beings who now love their careers. We'd like to do our part and put some graduates into the workforce in a field they actually studied.

WHAT WE FOCUS ON :We are bringing affordable branding to small businesses, which is an underserved market. So many businesses are failing and our tools can help small businesses audit their brand from a customer point-of-view. We want your customers to love you, believe in you, trust you, go to you and recommend you.We aren't designing logos or brand identities, we only focus on helping businesses create the vital brand strategies they need to become more successful businesses. After you have a solid brand strategy you can then re-design your logo and market a brand identity that truly suits your business.

OUR BRAND CULTURE :"Our Team is Your Team" Building a great Brand is about focusing on what your customer needs and wants. In that spirit : Our attention is focused on all aspects of what what our customers' need to build their brands. We want you really enjoy working on your brand.

(A not-so-secret-secret : successful brands work on their brands every single day, that is why they are successful)

Once you like/love your brand you can live it and then you'll want to work on it everyday too.

WHY WE ARE DOING THIS :After 17 years of designing stores for high-end and luxury retail brands for my full-time profession and gifting my time to startups and small businesses for branding strategy sessions; I found that I could make clear and quick impacts in peoples livelihoods, by running their business or idea through my branding methodologies. I really enjoyed helping entrepreneurs align their business to a brand they could champion, so I founded BrandStarMe and recruited some talented branding enthusiasts to build it with me.We turn businesses into brands. 

Warm regards, Lynn Kingelin, CEO and founder of BrandStarMe

This project closed unsuccessfully on 26th September 2013