Aim

Fight against human trafficking through mobile gaming.

Sonas World and LearningSigns, in co-creation develop a mobile gaming programme called ‘Human not for sale’ for the fight against human trafficking.

We believe that awareness in combination with tangible outcomes is the greatest agent for change. We are confident that we can achieve this through the ‘Human not for sale’ mobile learning game. For that purpose, we intend to design a gamified Android learning app, aiming to educate parents & communities in Cambodia about the risks of human trafficking. In collaboration with the Cambodian end-users we develop the app, equip the parents & community reps with smart-phones & monitor the learning progress. We start small in one specific community in Prey Veng, and create a positive ripple effect in Cambodia and around the world.

Who we are

LearningSigns are an expert consultancy in mobility, learning, and gamification. We develop, design, and implement gamified mobile learning programmes, helping people adopt positive behaviour change. Our gamified, image-based literacy apps “Learn the alphabet before the language” improved personal life circumstances to countless people worldwide.

We are a team of anthropologists, techies, and education experts. We have tech and behaviour change expertise: will develop and deploy the Android smart-phone app. We have a proven track record for localising products. Our literacy apps are available in 13 languages.

http://www.learningsigns.com

Our partner is Sonas World, a UK social business operating in Cambodia to empower individuals living in poverty, by combining resources from all levels of the value chain.

The key motivation to participate in the co-creation project is to bring additional resources to the communities they work with in Cambodia to reduce the risks of social issues that poverty brings and to encourage entrepreneurship and leadership. Sonas implement social projects on the ground & have already completed projects with 2 UK universities including University of Oxford. Bring the market reach and grassroot approach with rural communities where most trafficking cases exist.

http://www.sonas.org

Priya from LearningSigns had known Paul from Sonas through Ashridge Business School in London where he studied his MBA and Priya lectured. When she saw that Paul has left his cosy corporate job to start up a social business, she contacted him to see how they could collaborate. Paul and Keeva witnessed how human trafficking was a big problem in Cambodia. Both Sonas and LearningSigns decided to collaborate to try and save people from the risks of human trafficking. Education and training were integral to both organisations and therefore co-creating an educational tool to reduce the risk of slavery made sense.

LearningSigns developed gamified literacy apps for the Latin, Cyrillic, Arabic, Hebrew, and Greek alphabet, featuring a unique learning concept. The idea was to bring the learning apps to places where they are most needed. A logical consequence was to cooperate with Sonas as they operate in Cambodia and immerse themselves in the environment, and know the local problems inside out. Together, we identified the human trafficking problem as the most pressing issue. We are like-minded individuals who mean to create impact, we promote change at grassroot level, we achieve scalability through technology and gaming, a proven concept to implement sustainable behaviour change.

The issue

Today, the social issue of human trafficking & modern slavery impacts everyone especially as our world continues to become more interconnected. In Cambodia, an estimated 2.8 million people are working in forced labour, which is 10% of the world’s 27 million people working in modern slavery. The problems continues to grow because:

• Currently, countries like Cambodia have a severe lack of resources including technical, educational. financial, human &business resources to help reduce the risks of human trafficking.
• There is a significant lack of awareness on the human trafficking issue at all levels of the value chain, from the rural communities in poorer countries where the trafficking is often initiated to the customer who purchases the final product which was made under forced labour.
• There is a complexity in collaborating amongst various stakeholders in the value chain.

The solution

We can change behaviour by equipping social changemakers with smartphones with the image-based gamified safety app to educate families in an interactive and engaging way on the risks of human trafficking and ways out, e. g. the inclusion into the micro-financing programme. The learning tool is based on real life scenarios relevant to local culture and experiences.

Concrete steps will be:

Identify

• LearningSigns and Sonas World work with survivors of human trafficking and future users in Prey Vang region. In co-creation we identify the detailed needs, content and the images relevant to local culture and expertise. The future users are not just the recipients they are the co-creators.

Design

• We design the game flow of the safety app, test the user interface for its suitability in the region, and finally build the app;
• We also build a content management system, necessary for the future programme roll-out.

Deliver

• We operate, where it all happens. Therefore, we can ensure that the installed phones reach the future users. We start with the local changemakers.

 Evaluate

• Digital: By analytics tools such as Flurry: analysis and illustration of learning progress
• In the field: By collection of observable behaviours, interpretation of learning progress summarized in management report

How we use the money

• Smartphones for implementation, testing, digital and field evaluation, and further necessary adaptations 35%
• Design and content management system 25%
• Customisation of learning app to local needs 20%
• Project stakeholder management 20%

Why we crowdfund

We have been working hard in Europe and in Cambodia to gain deep understanding of the root causes of the problem and to build the reach for the ‘Human not for sale’ programme. We have developed successful partnerships in Europe and Cambodia, including local CSOs and community leaders to connect with families affected by trafficking. Sonas along with CLA (Child and Life Association), have the reach to 130 villages and 1400 families in 3 districts of Prey Veng province where the majority of human trafficking cases occur. We have held 5 focus groups to identify the key challenges and learning behaviours of the communities affected. We are now in the position to work with survivors to identify the specific content for the safety app, turning future users into co-creators. We crowdfund because:

• • A pool of resources is needed: local knowledge and reach, technical expertise, financial resources and smartphones and, of course, the app.
• • It raises awareness of the issue of human trafficking that concerns us all and allows us to make a meaningful contribution in the fight against the problem.
• • It helps engaging more co-creators and changemakers and simply people who are interested in learning more about the issue and its solutions. See our great rewards which reflect your future engagement.

Rewards

You can invest as little as £10 and up to £2,980 or more. Our fantastic and unique rewards include a bespoke handmade t-shirt by trafficking survivors, to a Social Good Strategy Report and even a sustainable field trip to Cambodia!!

GBP 10 or more

Thank you

We offer you a personal thank you on our Human not for sale project site. We would also acknowledge any anonymous backers.

GBP 18 or more

Organic and ethically produced T-Shirt

We offer you a personal thank you on our Human not for sale project site.In addition, we send you a limited edition, organic and ethically produced T-Shirt. This T-shirt is made by friends-international. They empower people who have overcome slavery.Sizes range from men's S, M, L, XL, XXL and women's 6, 8, 10, 12, 14, 16, 18. Available colors: black, white, pink.

GBP 48 or more

Organic and ethically produced scarf

We offer you a personal thank you on our Human not for sale project site.In addition, we send you an awesome organic and ethically produced cotton scarf. This scarf is made www.wearimpact.org.

GBP 168 or more

Naturally dyed hand-woven handbag

We offer you a personal thank you on our Human not for sale project site. In addition, you receive a handbag made from naturally dyed hand-woven fabric.

GBP 950 or more

Unique photo documentation

We offer you a personal thank you on our Human not for sale project site.In addition, you receive a photo documentation of the project making as a pdf. In addition, you have the opportunity for 1-day field visit to be set with Sonas World to see the place of the making (expenses self-funded).

GBP 1,680 or more

Strategy report “Co-creation for the Social Impact”

We offer you a personal thank you on our Human not for sale project site. In addition, you receive the strategy report “Co-creation for the Social Impact”.

This report illustrates the strategic co-creation between organizations and businesses in developing countries. The report will specifically focus on the integration of technology and the transformation the co-creation will have on organizations, their employees and leaders. It will bring new skills, new management practice and new vision for the organisation as they experience cross-boundary co-creation in an unknown environment.

Availability: October 2014 as pdf.

More information at: http://www.sonas.org

GBP 2,980 or more

Cambodia Cultural Immersion Adventure

We offer you a personal thank you on our Human not for sale project site.In addition, you gain a unique 10-day field visit with Sonas, witnessing progress in Cambodia (flights self-funded).

The field visit to Cambodia will provide a once in a life time opportunity to experience the real issues at the base of the pyramid. This unique cultural immersion is off the typical tourist track as you get the opportunity to witness all levels of the value chain, from the bright lights of capital city Phnom Penh to the rural communities in the beautiful countryside. You will visit the communities who are working together to tackle social issues especially human trafficking.

Dates:

• November 22 - Dezember 1, 2014• Februar 1 - 10, 2015.

More information at: http://www.sonas.org/cambodian-cultural-adventure/

FAQs

How do you ensure that the smartphones do not “disappear”?Specifically, we will work with 30 local changemakers, whom we hand the smartphones and who will facilitate the learning process. This way we can ensure that the smartphones will not disappear over time.

How will mostly illiterate end-users work with a smartphone?

The app will be image-based. Also, the facilitation by the local changemakers will provide the personal contact necessary fort he initial learning process. The combination of face-to-face and mobile learning will eventually yield to the digital literacy, much needed for today's economic wellbeing.

How will families make up the financial loss from not selling their children or other family members?

The image-based safety app educates families in an interactive and engaging way on the risks of human trafficking. In addition, it shows the options available out of the existence-threatening situation, that is, entering a micro-finance programme available through Sonas World.

This project closed unsuccessfully on 2nd July 2014