In the beginning....
I've always wanted to have my own business but I didn't want to just put another moisturiser or cleanser on the market. I wanted my business to be unique, so I also put it off. In 2018 after me and my boyfriend graduated from university, we made a bet where he had to be a vegetarian for a year as he also tried it but failed after a couple of days.
Throughout 2019 whilst he was a vegetarian, he started to look at zero-waste products and wanted to start implementing into our lifestyle. Which at first, I wasn't too sure about it but then we ended up moving to Guernsey in the Channel Island due to work. We found that there was a zero-waste shop that just opened up which we loved. The fact that you only pay for what you want and you don't have any packaging waste to deal with, it's great. However, I started to look into zero-waste beauty products and I found that it was either too expensive or very limited. Which got me thinking about my business idea. What if there was a beauty brand where you can buy beauty products of good quality at an affordable price and once you were done with the product, you return it to the brand for reuse/recycled.
That's where Bea Simple comes in. It's zero-waste beauty - simplified.
Bea Simple is a beauty brand where customers can return their packaging (e.g. jars, bottles, boxes etc.) to the brand for reuse or recycling in return for points and discounts.
Our mission statement - To tackle everyday skincare concerns whilst spreading the word about eco-friendly and ethical alternative beauty products.
Our Core Values:
Consistent - From the first point of contact with Bea Simple to returning the product, Bea Simple wants our customers to feel like they are part of a family. By providing great customer service and feeling that whatever their skin concern may be. Bea Simple is always there for them.
Value - Bea Simple wants to offer value to our customers through our products but as well on our social media.
Sustainable - Show to our customers how beauty can be sustainable for the environment by providing reuseable products or providing alternative ways for a sustainable beauty routine.
Cream jar design idea
Mailer boxes design idea
These designs are my own ideas and were drawn by me.
As I started to plan this business whilst I'm unemployed, the money raised from the Crowdfunder will be used to supply the ingredients, packaging, storage, and shipping for the products. At the moment, we are experimenting with ingredients to create two moisturisers. One will be targeted at oily/acne-prone skin and the other moisturiser will be targeted to uneven skin tone/texture. Bea Simple will be launching with these two products first and later on will be introducing more.