The global COVID-19 pandemic has impacted our business unable to support Fell running races and events which is our on-road shop which links with our on-line retail store, which has impacted our cashflow to support our new project being the launch of our first Fell running shoe.
Hanger 18 is a small self-funded independent UK based company providing ultra-lightweight functional products to the outdoor industry primarily for fell runners and climbers.
The co-owners are both active fell and mountain runners and have identified a gap in the market for a functional fell shoe that meets the demands of the UK terrain for fell and mountain running. The design has been worked on for a number of years with various worldwide factory's samples and tested to prove the concept design. This Shoe along with all other company products have been developed in-house in the UK.
After various factory samples, it has proven difficult to obtain the quality that we thrive to achieve which led us to our chosen Italian manufacturer who has a long tradition in sports shoe manufacturing with the owner being a third generation of shoemakers. After meeting and discussing the concept and the specification they identified with the product performance requirements for the UK terrain and we have seen the capacity and capability of this factory to produce product fit for purpose.
The Zero Gravity Fell Shoe is a zero drop, ultimate grip, durable and with a contoured fit profiled around the skeleton structure movement of the foot for the varied terrain of fell running. This is the first of the range of shoes planned for H18 ORR-X.
We are now at the stage of a pre-production sample for testing prior to first batch production run for the market. Due to Covid-19 lockdown this has impacted our cashflow to support the Italian factory and our initial planned launch at the Classic Old County Tops Fell race which we have supported for many years. Our target schedule is to have the Gravity shoe available on the market for October 2020.
How can you help our adventure to bring the shoe to market which will be SRP £138.00, by supporting our crowdfunder initiative by purchasing the shoe at £80.00 which we are making 350 available to this campaign, size range from 6 to 12 full uk size which will be shipped free of charge (additional fee for outside UK).