Throughout my optical career, I worked for a variety of companies, including Melson Wingate in Winton, Vision Express, Scrivens, and Specsavers, where I spent 12 years.
These businesses encouraged me to provide excellent customer support, high-quality goods, and brand security.
Forspex Optical Warehouse aims to introduce stores across the country, initiating in the south, with the intention of developing a brand that provides greater value to consumers, frames at fair prices.
However according to market research, consumers believe we are not the place to buy fashionable glasses. That is one objective we wanted to change
Optical goods are advertised throughout the social media at really low prices but it is difficult for the patient to try them.
That was the first thing we wanted to change. Optical goods are advertised at extremely low prices on social media, but it is difficult for patients to try them. that is the second goal.
Throughout the business's franchising, we wanted to demonstrate our frame range, improve the theory that low-cost glasses equal less value, raise awareness among non-shoppers, and appraise our fashionable frames and introduce our own branded frames.
Yell is a well-known web designer who works with a variety of businesses and has a large audience, so they created a website for us that introduced a brand that sells stylish and affordable glasses.
Utilize Yell to promote our strength of stylish, high-quality, and fashionable glasses at a low cost, our like-for-like price comparison to competitors, using leaflets, and offering discounts on social media via an advertising campaign run by WSS [email protected]
We used this strategy when we opened our first store on Ashley Road, Poole and the customer response was extremely positive, we have grown from strength to strength. Patients in Poole are aware of our presence, and we have dispensed a few patients, but opticians have never been an everyday procurement, so patients will come to us when they are due for a transaction. Our website is viewed 600 to 2400 times per month, and we are also followed on social media. All of these are positive results that support the idea of opening a flagship store to expand the brand and take it to the next level of franchising