XMiles On the road

XMiles On the road

XMiles UK Ltd - To create a mobile store that will be a hub at events where you can hang out, chat, meet and grab something from our ranges

We did it!

On 9th Aug 2016 we successfully raised £130 with 3 supporters in 56 days

XMiles UK Ltd - XMiles.co.uk

Dorset based independent 'Endurance Sport Store' focused on improving performance through nutrition.

The Project

XMiles is looking to change the way runners and endurance sports enthusiasts think about nutrition and to promote and inform how improved nutrition from a healthy balanced diet to the correct race day nutrition can provide massive gains for all levels from being that 'running for the first time' to 'elite / top level club athletes' .

Alongside supporting local running events, XMiles has an established on-line presence with a great social community through social media channels and its 'Runners Profiles' posts giving an insight into how real runners and endurance sports athletes prepare and execute on race day. 

During late 2015 and 2016 XMiles introduced its successful pop-up store and is now ready to take the experience to the next level through the #ontheroad campaign.

What's different about us?

We are more than just a store, we are part of the community and passionate about supporting events and about the products we stock and sell to our customers. We want to educate to provide a better foundation for achieving goals and improve all round nutritional wellbeing.

Who we are?

The business was started by England International Ultra Runner Anthony Clark in 2015. Anthony has been an active member in the running community since he first took up the sport in June 2007, taking him on a journey from a 16.5 stone ex smoker to achieving the honour of representing his country in 2016.

Through his own personal journey with running, improved nutrition, experiences and the passion to continually improve provided the desire to launch XMiles UK Ltd.

The past 12 months have been busy to say the least. Alongside working with local events and running clubs across Dorset, we launched our pop-up store and Anthony has been back studying to gain his qualification in Nutrition and Weight Management. Together with the steady growth of the online business has enabled Anthony to go full-time with the project from June 2016. 

What's next?

Primarily, we want to be the No.1 sports nutrition provider but, looking at the short term, this year we want to continue our growth and build long term relationships in the running community and education in nutrition focused improvements for runners. 

To continue to grow and raise awareness, we need your support.

We are asking you join our journey and be part of our build to bring the XMiles Store #ontheroad. The concept is to create a mobile store that will be a hub at events where you can hang out, chat, meet others and grab something from our ranges.

The concept has been embraced by the community and we have already secured some great new brands such as 'Like The Wind Magazine' to be part of the journey.

We are running a flexible crowd funding campaign via crowdfunding.co.uk where you can make a pledge and receive a reward from XMiles.

We have already invested in the donor trailer, but we need support in kitting it out. So we are looking to raise £5,000 through Crowdfunder project.

With this we will:

Phase 1 - Offical Launch 31st July - Wimborne Square

 + Insulate and refresh the interior

 + Add Wrap and design to exterior 

 + Re-fit the trailer for our shop with storage, display shelving  so we can more effectively meet runners needs 

Phase 2

 + Add off-grid electrics including media facilities + chiller fridge

 + Create inside outside hub for runners

 + Add entrance awnings and rest area awning with social meeting space

How can you help?

1) Pledge your support by buying a reward and supporting our project - Inc. Raffle Entry

2) Go online and order your nutrition from our website www.xmiles.co.uk

And in return?

All individual pledges  from £5 - £50 will automatically see you entered into our 'On the Road Raffle' - Drawn 31st July

Firstly our heartfelt thanks...through hard work and determination we have made this dream a reality and have grown the business to where it is today.  To take it even further and to really make a difference we need your support.

We have a great list of rewards for you to buy.  Some of them are include some exclusive benefits for yourself, others are great ways to get involved.


Go on have a look, pledge a little or a lot.  Every pledge will make a massive difference!


Thanks from Anthony and the XMiles team

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