Sustainable and cruelty free silk scarves.

by jenna rush in London, England, United Kingdom

Sustainable and cruelty free silk scarves.
We did it
On 24th October 2019 we successfully raised £5,103 with 63 supporters in 41 days

My dream is to carve out a niche in the luxury silk scarf market, for sustainable, ethically produced and cruelty free silk scarves.

by jenna rush in London, England, United Kingdom

New stretch target

To be able to have the flexibility to explore printing designs on new and innovative vegan and sustainable fabrics such as banana fibres, tencel, organic linens and fabrics made from orange peel. 

Goal: to print a range on vegan fabric that mimics the qualities of silks. 

My name is Jenna,

for most of my working life I have taught art to school children, although I enjoyed this job, my dream was always to use my talents and work for myself. During my maternity leave period after having my second little boy, I set about making this dream a reality. I set up Love Jennr.

Love Jennr is a luxury silk scarf brand with a difference.

We use only sustainable fabrics that are ethically produced and cruelty free.

On first setting out to print my designs on silk, I learned quickly how cruel the process of making silk is and was determined to find an alternative to print my designs on to. This would become Love Jennr's USP. 

My designs are first hand drawn and then digitally manipulated to create original, whimsical designs. The silk I use is 100% organic Peace silk; a type of silk that does not harm the silk worm in the manufacturing process. You can read more about the Peace silk I use here: PEACE SILK

Help me get noticed.

Right now I have come to a bit of a stand still. I want to grow my business, by printing a substantial amount of new designs and getting them out there on a larger scale. To do this, I would need to purchase a minimum of 50 metres of Peace silk ( the print company I use will not accept less than 50 metres), the silk I use costs me 39 euros per metre and when you add on printing costs alone = very expensive! I also would like to have my work professionally photographed in order to help pitch my product to magazines and big department stores, attend trade fares and get professional help tweaking my website to boost my SEO. 

Trying to establish my brand around caring for a small baby, takes time and 'baby steps' (excuse the pun) and as I quickly realised, a lot more money than I'd first imagined.

£5000 would enable me to achieve all of the above. I am desperate to SHOUT about my product and make my mark in the growing sustainable and fair fashion movement, can you help me with the boost my business needs to make people HEAR me!

Thanks for reading,



This project offers rewards in return for your donation.

£1 or more

£1or more

A massive thank you from me and a big warm glow inside for you, that you're doing your bit help slow down the fast fashion movement and promote sustainable and ethical alternatives!

£10 or more

£10 or more Reward

A 15cm squared Giclee print postcard of one of my scarf designs

£40 or more

£40 or more Reward

an A 35 x 35 cm Giclee print of one of my scarf designs

£60 or more

2 of 20 claimed

60 or more Reward

a 35 x 35 cm organic, peace silk pocket square.

£90 or more

1 of 20 claimed

90 Reward

A 50cm squared organic peace silk Bandana/neckerchief.

£400 or more

0 of 1 claimed

400 Reward

A bespoke one off scarf, designed and made specifically for you. This will involve an in depth design consultation to allow you to put across your ideas: theme, colour, pattern. Regular involvement in the design process, so the scarf design meets your intentions. Can be any size up to 90cms x 90 cms Can feature monogram initials.

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