So I have worked in a very mundane recruitment role for over 4 years, I have always known I want to do my own thing and played with several ideas.
A year ago when I got my french bulldog I realised a massive gap in the market for fashion forward dog accessories. I find most brand either very ‘country’ or very ‘paw overload’ (if that makes sense) I have toyed with different brands some which are very practical but don’t look great.
So I have created a range designed by scratch which is totally gender fluid and will hit both female and males dog owners demographic. Looks so cool and chic and makes your dog look as fashionable as it’s owner. So instagrammable and ultra cool.
I need to raise money for production and launch of the best dog brand to hit the uk and beyond.
I also want to combine my dog brand with creating a cool millennial community and raising awareness and help on the link between dogs and mental heath, I think talking about mental health should be less frowned upon on and suffering with anxiety before I got my dog I have experienced it first hand and I can honestly say having my dog has been a game changer, I would like to give a small percentage from each sale to a mental health charity.