Well + Happy - growth in chocolate

by Chelsea in 

Help us scale into more retailers, bring you more products and flavours and enable us to deliver a monthly chocolate bundle to your door!

by Chelsea in

We did it
On 2nd July 2016 we successfully raised £16,170 with 177 supporters in 28 days

New stretch target

If we hit our target, then we'd love to smash it even further and hit our stretch target. With this extra money we will...

- Deliver 1000 bars to local hospices, childrens hospitals and charities across the UK

- Launch a new additional bar to our Well + Happy range

- Create an even bigger and better online platform

- Identify and source our first retail premises

- Work with an awesome branding team to help create something really special for Well + Happy


 Who we are...
 Well + Happy are the makers behind guilt free indulgence and we lovingly craft raw, artisanal, handmade chocolate bars - which are free from gluten, dairy, refined sugar and soy. Our products however, are not free from great taste and luxurious indulgence. Everything we produce is 'raw', meaning it is not heated above a certain temperature. This means that our chocolate maintains all of the rich goodness and minerals derived from the cacao plant. 

 Why raw chocolate... 

Raw chocolate is abundant in antioxidants, helps raise your magnesium levels - something many of us are deficient in - and increases the happy chemicals in your brain. Raw cacao is rich in theobromine, which elevates the 'feel good' receptors and it also increases our serotonin levels - which is why chocolate literally makes us feel so happy. Having it raw increases these tenfold, ensuring you get all of the natural goodness from the plant itself.... more on the amazingness of raw chocolate below 

      Photo credit: http://thejunglerocker.blogspot.co.uk


 Why Well + Happy raw chocolate?...
 
All this - teamed with the fact that Well + Happy bars are made with organic, ethically sourced ingredients and are also refined sugar, dairy, gluten and soy free, make for so many reasons to eat more raw chocolate.

Plus we're all about fusing our good food, with positive vibes. Each bar comes with its own positive and inspiring message to brighten your day too!

    
 Where we are currently... 

We currently stock wholesale chocolate at a number of independent cafes, some small chain retailers and fitness centres across the UK and also online at our shop and through other online selling platforms. But we want to take Well + Happy to the next step.

We want to reach more wholesalers and make sure that Well + Happy is a raw chocolate bar that is much more readily available across the UK and even globally too. We want to introduce a monthly chocolate club, for our online shoppers to enjoy Well + Happy goodies on a monthly basis and we want to grow our product range too. We have some extremely exciting ideas for new flavours and new products - but we need your help to make Well + Happy a huge success.

  

How you can help...

We're hoping you can help us to scale our offering to a bigger, wider reach. With your help, securing £15,000 will allow us to...

- Purchase commercial chocolate equipment to help us to ensure demand is achieved

- Perfect our packaging - making it more eco-friendly and more beautiful 

- Obtain our organic certification 

- Create a bigger and better online platfo rm - allowing you to opt for a monthly chocolate membership, to join a chocolate tasting club and to receive exclusive chocolate bars delivered to your door

- Bring you new flavours... we're working on some mega exciting new recipes and a line of chocolates SO special that you wont believe your eyes when they launch... but in order to launch them - we need your help to hit our target!

 

 
And just to recap on how amazing raw chocolate is... 

Raw chocolate is a chocolatiers way of processing pure cacao - without heating and destroying the nutrients. This means that all of the nutrients and health benefits from the cacao plant are retained and delivered to you in a delicious bar... and there are plenty of health benefitting reasons to get chomping. Here we're sharing the top 3!

MAGNESIUM - raw chocolate is full of it. A mineral which most of us are lacking from our diets - its essential for supporting our nervous system, helping us restore and repair after exercise, great for energy production and amazing to help regulate the glands which control sleeping patterns too.

Abundant is the mighty raw chocolate bar in ANTIOXIDANTS. These antioxidants help to lower our blood pressure, increase our good cholesterol and contribute to healthy skin and hair.

Raw chocolate increases HAPPY VIBES. Yup!... Eat your PEA's! Cacao contains a compound called phenylethylamine - which is named PEA for short. This compound helps to elevate our mood and energy levels. Its actually the chemical produced naturally in our body when we fall in love. Raw chocolate also contains SEROTONIN, as well as chemicals which boost the body’s natural production of serotonin - and its this chemical which increases and enhances our mood and ability to fend off stress.

Its now been proven that over 90% of our bodies serotonin recpetors are found in our stomachs, so it makes sense that eating well makes us happy - and thats why we love what we do, bringing you all happiness through food!

 

  

What's next…

Please be part of Well + Happy's growth to bring GOOD FOOD and POSITIVE VIBES to the masses. Support, pledge and get involved in our project and its funding to enable us to make everyones lives a little more happiness filled, through guilt-free indulgences.

If you’re not able to contribute with a pledge, but love what we’re doing, please help us get the word out! Shout about us on instagram (@wellandhappy ) twitter (@wellandhappy) and Facebook (@wellandhappy), whatsapp the link to your friends, forward the email it to your colleagues and talk about it with your loved ones. Feel  free to get in touch, we love talking all things chocolate... and of course if you have any reward ideas that arent currently on here - please shout... we're very accomodating :-)

 

 THANK YOU - From the team of happiness infused chocolate makers :-)

  

Rewards

This project offers rewards in return for your donation.

£15 or more

£15 Reward

3 of our Well + Happy chocolate bars (RRP £3.99) - delivered straight to your door. Why buy online when you can pledge instead for the same price! Plus a money cant buy entry into a huge chocolate prize draw...

£20 or more

9 of 10 claimed

£20 Reward

3 x Well + Happy raw chocolate bars AND a box of positivity's root chakra tea... there is literally nothing better than tea, chocolate and positive vibes!! Check out positivitea's amazing tea here - http://www.positivitea.london/product/thrive-root-chakra-blend/ Just 10 of these available - BE QUICK!!

£25 or more

£25 Reward

A thank you for believing in my project and your name listed on our website as one of our valued founding supporters... along with an exclusive 50% off at the Well + Happy shop!

£35 or more

£35 Reward

A totally bespoke raw chocolate bar selection, made exclusively for this campaign, with a handwritten thank you note and your name listed on our website as one of our valued supporters

£40 or more

£40 Reward

Receive the BIG 6 - all of our chocolate bar flavours (RRP £25) ANNNND 40% off at the Well + Happy shop

£50 or more

£50 Reward

An exclusive collection of raw chocolate recipes delivered to your inbox... 10 amazing cacao inspired recipes to enjoy creating yourself - plus 50% off to spend at the Well + Happy shop

£55 or more

£55 Reward

The BEST gift you could ever give... we're offering for one time only, Well + Happy hampers. Give the gift of good food, positive vibes and a bundle of raw chocolate to a recipient of your choice. We'll make it look gorgeous, we'll write a personalised note of your choice and then get it safely delivered to that special someone. Makes for an ideal birthday, anniversary or even just because gift!

£75 or more

1 of 3 claimed

£75 Reward

3 x 10 class passes with the Good Yoga Life AND a 6 pack selection of our chocolate bars... Kelly-Marie runs the Good Yoga life - hosting awesome yoga classes in very cool places across London. Her 10 class pass is normally £70... and our Big 6 chocolate bundle is normally £21.99 - so this reward is an absolute bargain! Just 3 available - get yours now :-)

£100 or more

£100 Reward

A special and exclusive box of chocolates delivered to your door - bespoke flavours and a sneak peek into some of the new flavours on offer when we launch our monthly chocolate club - along with a VIP invite to be one of the first to try out our tasting club for 1/2 price

£150 or more

£150 Reward

Chocolate charity LOVE - send a bundle of raw chocolate bars and a beautiful bespoke box of chocolates to your favourite charity. Maybe a charity close to your heart that you want to give back and say thank you to? Or maybe a charity team you know works tirelessly for others and deserves a little raw chocolate love!

£250 or more

£250 Reward

Design your very own exclusive chocolate bar... learn all about raw chocolate, flavour combining and even try out some winning combos - before deciding on your favourite flavours and designing your very own Well + happy chocolate bar. Each bar will be exclusively named by you and featured on our website at the Well + Happy shop too!

£300 or more

0 of 5 claimed

£300 Reward

Learn how to make raw chocolate - a 121 raw chocolate education session - with all of the tips, tricks and knowledge. A powerful training session, held at our Well + Happy kitchen

£500 or more

7 of 5 claimed

£500 Reward

A VIP chocolate tasting experience for you and 3 friends. Come and enjoy a raw chocolate filled afternoon exclusively for you and 3 friends. Meet the founder, find out all about raw chocolate, the health benefits, flavour combining and receive a special goody bag to take home with you (chocolate filled of course!)

£1,000 or more

3 of 10 claimed

£1,000 Reward

The ultimate raw chocolate experience - come and learn how to make raw chocolate... design and create your very own unique chocolate bar, along with some signature truffles to take home with you. This experience will last for 2-3 hours and is for 2 people. The perfect gift for a chocolate lover

£1,500 or more

£1,500 Reward

The gift of giving back... pledge £1500 and we'll put together a humungous hamper of raw chocolate treats for a charity of your choice... this could be a local hospital, hospice or even for a team of deserving workers at your favourite charity. Give back, make someones day and feel amazing...

£2,000 or more

2 of 15 claimed

£2,000 Reward

The ultimate raw chocolate dream... 12 months supply of chocolate bars. A delicious box of raw chocolate goodies delivered to your door every month for a whole year (each delivery will include a selection of bars and a large box of chocolates)


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