As mentioned above I hope to drive more people towards rental fashion and aim to limit the damages of fast fashion on the environment and also the many people affected by the industry.
WOW will be a subscription service with 3 levels of different monthly values. These will be aimed to suit each individuals needs to it is the perfect option for as many people as possible. The option will also be available to extend rental on a specific item rather than go forward with a swap. With the added option to purchase items you cannot bare to part with!
With WOW I plan to donate proceeds from monthly subscriptions to different charities all fighting to help those affected by the fast fashion industry and the environmental effects it has.
Fast fashion is SO last season!