VITA Vodka - Forget Sugar, Just Add Water

by Victor Ruiz in London, England, United Kingdom

We did it
On 6th December 2019 we successfully raised £10,036 with 96 supporters in 36 days

Get Your Bottle of VITA Vodka, the First Premium Mediterranean Vodka Made to be Mixed with Water. Exclusively Available on Crowdfunder.

by Victor Ruiz in London, England, United Kingdom

New stretch target


Hello! Welcome to our Crowdfunding page. 

If you’re new to crowdfunding, this is a Rewards-Based Campaign. This means that in exchange for your support, you get rewards (vodka, obviously) with discounts up to 40% off (the kind we won't be doing for a long time). 

Please don't make any donations, get a reward instead! We want you to enjoy the product. Plus, as the beautiful Meditteranean is at the core of our brand, for every pledge we'll clear 500 plastic bottles from the ocean. 

Right, let's dive in.

Most people love to have a drink, but many people struggle with the high calories and sugary mixers that come with a drink.

That’s why we created VITA Vodka, the world’s first vodka made to be mixed with water - still or sparkling. Made for those of you who like to watch what you consume, but also like to enjoy a drink. 

Disclaimer: While water is wonderful, alcohol is still very unhealthy. Please drink responsibly.




What's in the Bottle? 

After tasting over 50 formulas from 5 different distilleries, over a 1 year period, we finally found the right partner to make the dream a reality; Destileries del Maresme, a 4th generation family-owned distillery in Barcelona with over 150 years experience. 

Exceptionally smooth, VITA Vodka is triple distilled and made using the finest Italian Wheat, low mineralisation water and infused with organic lemons harvested on the Mediterranean Coast. 

As the first premium Mediterranean vodka, the new bottle design is inspired by the fresh citrus flavours and clean, airy coastal shores. The colours reflect the beautiful surrounding area of our distillery, a stone's throw from Faro de Calella.


The Design Process: Many, Many Moodboards! 

Our goal was to capture the beauty and essence of the Mediterranean. Here's a peek into the process:  


The beautiful landscape surrounding the Distillery:  

Perfect for Low-Sugar Cocktails  

Let us not forget cocktails. After creating VITA Vodka, we soon discovered the strong burst of sugar-free, infused citrus flavour works wonders in cocktails too.

In the rewards, you'll find the Vita Cocktail Booklet, with unique cocktails designed especially for VITA Vodka by the mixologist Anthony Bannier. 

It's been a busy year. Over Summer, we celebrated being the highest-selling spirit at All Points East, one of the largest festivals in the UK attended by over 200 000 people. VITA ran sponsored nights in partnership with the famous London cocktails bars Nightjar & Oriole - one of the top 20 of The Worlds 50 Best Bars list. Plus, we enjoyed a partnership with the total-wipeout 10k obstacle course, Rough Runner, where we found our perfect target market of vodka soda lovers (and some gin converters).

Now it's time to get VITA Vodka in stores near you. With your support, a successful campaign will help us bring VITA Vodka to you, so you can enjoy delicious, sugar-free drinking whenever you want. 

With the new bottle design, we're excited for big things in 2020. 

We Don’t Take Ourselves Too Seriously, But What About The Planet?

Yes, that is our founder lifting pink 2kg weights in the video... 

But one thing we are serious about is building a brand for the future. To make sure we're doing our part, we've partnered with Ocean Bottle to donate on your behalf to clearing plastic from the ocean. Five hundred plastic bottles will be cleared for every donation, big or small. 

We have chosen to partner with Ocean Bottle after working with the team in the London Business School Start-up Incubator. As well as the amazing work they're doing clearing the oceans of plastic, we love their reusable water bottle.

A Massive Thanks for Your Support 

The VITA Vodka team are hugely grateful for all the support we've received from you so far and look forward to growing the business, together.

Muchas gracias,

The VITA Vodka team  

Victor, Inaki, Emily, Rob, Collin & the team at Destileries del Maresme

Rewards

This project offers rewards in return for your donation.

£25 or more

36 of 40 claimed

Get 1x VITA Vodka Bottle

Pledge £25 to get a bottle of the brand new, 1st batch VITA Vodka. Delivered direct to your door. You'll also get the VITA low-sugar Cocktail Booklet. (For every pledge, big or small, we clear 500 plastic bottles from our oceans.) RRP (£27) + FREE Delivery

£15 or more

6 of 8 claimed

The VITA Vodka Cap

Pledge £15 to get a special, exclusive VITA cap! Delivered direct to your door. (For every pledge, big or small, we clear 500 plastic bottles from our oceans.) FREE Delivery

£45 or more

8 of 10 claimed

Get 2x VITA Vodka Bottles

Pledge £45 to get 2 brilliant bottles of the brand new, 1st batch VITA Vodka. You'll also get the VITA low-sugar Cocktail Booklet. (For every pledge, big or small, we clear 500 plastic bottles from our oceans.) RRP (£56) + FREE Delivery

£75 or more

11 of 15 claimed

Get 3x VITA Vodka Bottles + Gift

Pledge £75 to get 3 bottles of the brand new, 1st batch VITA Vodka, the VITA Cocktail Booklet and a beautiful wooden VITA Gift Box, perfect to give to someone special. (For every pledge, big or small, we clear 500 plastic bottles from our oceans.) RRP (£97) + FREE Delivery

£100 or more

1 of 1 claimed

VITA fuelled London Dinner Date

Pledge £100 and enjoy dinner for two at Boqueria, a top-rated Spanish Restaurant in central London with 3 VITA cocktails each. (For every pledge, big or small, we clear 500 plastic bottles from our oceans.)

£100 or more

6 of 10 claimed

Get 6x VITA Vodka Bottles - 40% discount

NEW REWARD JUST ADDED | Pledge £100 to get a full case. That's 6 bottles of the brand new, 1st batch VITA Vodka. (For every pledge, big or small, we clear 500 plastic bottles from our oceans.) RRP (£167)

£150 or more

9 of 15 claimed

Get 6x VITA Vodka Bottles + All The Merch

Pledge £150 to get a full case! That's 6 bottles of the brand new, 1st batch VITA Vodka. 1 will be presented in a Gift Box to give to someone special. You'll also get 3 exclusive VITA caps, 1 VITA t-shirt and the Cocktail Booklet. (For every pledge, big or small, we clear 500 plastic bottles from our oceans.) RRP (£242) + FREE Delivery

£250 or more

2 of 5 claimed

Get 10x VITA Vodka Bottles + Special Merch

Pledge £250 to get a whopping 10 bottles of VITA Vodka. Two will be brilliantly Gift Wrapped to give to someone special. You'll also get 5 exclusive VITA caps, the Cocktail Booklet and to top it off, a sustainable cobranded exclusive Ocean Bottle. (For every pledge, big or small, we clear 500 plastic bottles from our oceans.) RRP (£440) + FREE Delivery

£500 or more

5 of 5 claimed

Your Own Mixologist for the Evening

Pledge £500 and get everyone together for a special night with VITA Vodka flowing and your own mixologist for the evening. Package includes 15 bottles of VITA Vodka, all the ingredients for 100 cocktails, a themed menu for your event. (For every pledge, big or small, we clear 500 plastic bottles from our oceans.) RRP (£1000+) London or Madrid only. Dates are flexible.


Got an idea like this?

Our crowd has raised over £70 million for bright ideas and good causes.