Vie's needs a van!

by Elaine in Windermere, England, United Kingdom

We did it
On 3rd August 2020 we successfully raised £11,036 with 131 supporters in 28 days

I'm raising funds to help me purchase a van so 'The Rummiest Cakes in Cumbria' can be delivered to your doorstep.

by Elaine in Windermere, England, United Kingdom

New stretch target

Extra funds will enable me to hire hands to help me package the cakes!


1594031332_vie's_needs_a_van_-_project_image.pngWith your help, the Vie's Jamaican Rum Cakes brand will gain visibility as our cakes are delivered around Cumbria, the North West and the throughout the UK in our van!

TURNING LOSS INTO LEGACY

1591801197_agnes_vie_black-white_(2).jpeg

Vie was my mother. Her middle name was Viola but my dad used to call her
Vie (as in pie).

She was born in 1943 in Jamaica and died in 2018 in England, which had been her home since the sixties. 

My mother was well-known for her scRUMptious cakes which were generously infused with rum! 

When I moved to Cumbria in 2019, I was inspired to turn my loss into a legacy
and to honour my mother for the generous and talented cake maker she was, by reproducing cakes based on her traditional recipe.

1581872976_vie's_jamaican_rum_cakes_-_slices_on_slate_heart_m.jpg

FROM THE CARIBBEAN TO CUMBRIA

I wanted to create a superior product which honoured my Jamaican origins and my new home, Cumbria. So, I was delighted when I discovered Jefferson’s 1785 Extra Fine Dark Rum at The Rum Story in Whitehaven. 

Founded in 1785, Jefferson’s is a family wine and spirits business which, at that time, had interests in the Caribbean, interests with deep-seated links to the ‘Triangular Trade’ (slaves, sugar and rum). Jefferson’s 1785 Extra Fine Dark Rum, which is used in a special edition of Vie's cakes, bears testament to that. 

I'll never forget the first time I drove to the Georgian town of Whitehaven over the spectacular moors or the first time I took the train along the stunning Cumbrian coastline to discover Whitehaven's Rum Story attraction. 

The Rum Story brings to life the tragic story of the African slaves who were sent to the Caribbean to build the British rum trade. It's a truly unforgettable, moving exhibition which sheds light on the history of Cumbria. Indeed, our common history.

www.thewestmorlandgazette.co.uk/news/18446934.rum-cakes-cumbria-inspired-jamaica

1581872817_vie's_jamaican_rum_cakes_-_flower_m.jpg

A RUM-LACED CARIBBEAN DELIGHT - MADE IN CUMBRIA 

Vie’s Jamaican Rum Cakes are delicious treats for special occasions, offering cake lovers a taste of Jamaica on your doorstep!

The utmost care has been taken to ensure that both the original and gluten-free (GF) versions of the cake are as light, flavoursome and moist as my mother’s used to be.

The cakes are baked and packaged in an award-winning bakery in Kendal, Cumbria which has a separate gluten free kitchen.

They are made with local free-range eggs, local flours and the packaging is sustainable (biodegradable and compostable cellulose (cellophane) food grade bags and natural rafia). 

THE ORIGINAL COLLECTION

RUMMY - Doré

1592941193_1-dor%C3%A9_vie's_jamaican_rum_cakes.jpg

Imbued with a spiced gold Jamaican rum (35%), these cakes melt in your mouth. 

In French, doré means 'golden'.

RUMMIER - Delectable

1592941212_2-delectable_vie's_jamaican_rum_cakes.jpg

Infused with a dark Jamaican rum (40%) or Jefferson’s Extra Fine Dark Rum (40%), the moderate taste of rum in these cakes creates a beautifully harmonious experience 'en bouche'.

RUMMIEST - Divine

1592941224_3-divine_vie's_rum_jamaican_cakes.jpg

Laced with a white over-proof Jamaican rum (63%), the distinct taste of rum in these cakes will leave you feeling 'irie' - Jamaican patois for (really!) 'good'.

 

THE GLUTEN-FREE COLLECTION

RUMMY - Doux (GF)

1592941255_4-doux_vie's_jamaican_rum_cakes.jpg

Imbued with a spiced gold Jamaican rum (35%), these cakes melt in your mouth. 

In French, doux means 'mild'.

RUMMIER - Delightful (GF)

1592941279_5-delightful_vie's_jamaican_rum_cakes.jpg

Infused with a dark Jamaican rum (40%) or Jefferson’s Extra Fine Dark Rum (40%), the moderate taste of rum in these cakes creates a beautifully harmonious experience 'en bouche'.

RUMMIEST - Distinguished (GF)

1592941306_6-distinguished_vie's_jamaican_rum_cakes.jpg

Laced with a white over-proof Jamaican rum (63%), the distinct taste of rum in these cakes will leave you feeling 'irie' - Jamaican patois for (really!) 'good'.

BITTER SWEET MEMORIES...

Through Vie’s Jamaican Rum Cakes, I not only aim to create an exceptional cake experience which adds a bit of sweetness into your life, my objective is also to tell the story of Cumbria’s links with the bitter slave trade. By doing this, I'm honouring the memory of the slaves, without whom there would be no rum.

Above all, Vie’s Jamaican Rum Cakes is about honouring the memory of my Jamaican mother without whom there would be no cakes…and no me.

1581873389_elaine_belsfield-bowness_lakeland-businesswomens-network_louise-thompson-photography-228_m.jpg

"After spending 20 years in France and the French West Indies, when I see ‘Vie’ I see the French for ‘life’…’ La Vie est belle !’ (Life is beautiful)"

Elaine, Vie’s youngest daughter & Founder of Vie's Jamaican Rum Cakes1591802875_elaine_smiling_with_vie's_jamaican_rum_cakes_by_sheenah_alcock_-_with_logo-s.png

VIE'S VALUES

REMEMBER

Let us never forget the slaves who PAVED THE WAY for us to be able to enjoy rum in so many different ways today.

HONOUR

Let us give credit to the slaves who POWERED THE PLANTATIONS and built the rum industry because they are true heroes.

CELEBRATE

Let us commemorate the slaves who PAID THE PRICE for future generations to live in freedom.

JOIN US FOR THE LAUNCH PARTY

See rewards for information on exclusive invitations

1593780125_vie's_roots,_rum,_reggae_launch_party-h1600.png

LET'S KEEP IN TOUCH

1591802676_vie%E2%80%99s_jamaican_rum_cakes_-_contact_details_claire_steele_-_lil'_creative_studio.png

Rewards

This project offers rewards in return for your donation.

£50 or more

Wall of Fame + 1 cake + bag + rum punch

Your name on the Vie's Jamaican Rum Cakes Crowdfunder Wall of Fame plaque + a 600g cake of your choice + a Vie's reusable cotton bag (delivery included) + an exclusive invitation to Vie's "Roots, Rum, Reggae" launch party in Windermere including a complimentary rum punch on arrival. (Provisional date: Monday 19th October 2020, Jamaica National Heroes' Day)

£10 or more

Wall of Fame + 1 slice to enjoy

Your name on the Vie's Jamaican Rum Cakes Crowdfunder Wall of Fame plaque + one 100g slice of the cake of your choice. Delivery included.

£15 or more

Wall of Fame + 2 slices to enjoy

Your name on the Vie's Jamaican Rum Cakes Crowdfunder Wall of Fame plaque + two 100g slices of the cakes of your choice. Delivery included.

£25 or more

Wall of Fame + 3 slices to enjoy + 1 bag

Your name on the Vie's Jamaican Rum Cakes Crowdfunder Wall of Fame plaque + three 100g slices of the cakes of your choice + a Vie's reusable cotton bag. Delivery included.

£75 or more

Wall of fame + 2 cakes + bag + rum punch + meal

Your name on the Vie's Jamaican Rum Cakes Crowdfunder Wall of Fame plaque + two 600g cakes of your choice + a Vie's reusable cotton bag (delivery included) + an exclusive invitation to Vie's "Roots, Rum, Reggae" launch party in Windermere including a complimentary rum punch on arrival and your Jamaican meal ticket. (Provisional date: Monday 19th October 2020, Jamaica National Heroes' Day)

£100 or more

Wall of fame + 3 cakes + bag + rum punch + meal

Your name on the Vie's Jamaican Rum Cakes Crowdfunder Wall of Fame plaque + three 600g cakes of your choice + a Vie's reusable cotton bag (delivery included) + an exclusive invitation to Vie's "Roots, Rum, Reggae" launch party in Windermere including a complimentary rum punch on arrival and your Jamaican meal ticket. (Provisional date: Monday 19th October 2020, Jamaica National Heroes' Day)

£250 or more

0 of 6 claimed

Rummy Sponsor (Reserved for selected companies)

Company name on Vie's Jamaican Rum Cakes Crowdfunder Wall of Fame plaque, three 600g cakes of your choice, three Vie's reusable cotton bags + logo and link on www.viesjamaicanrumcakes.co.uk + logo on sponsor postcard with every delivery + 3 exclusive invitations to Vie's "Roots, Rum, Reggae" launch party in Windermere to include complimentary rum punch on arrival and 3 Jamaican meal tickets. Date TBC 19/10/2020, Jamaica National Heroes' Day.

£500 or more

0 of 3 claimed

Rummier Sponsor (Reserved for selected companies)

Company name on Vie's Jamaican Rum Cakes Crowdfunder Wall of Fame plaque, six 600g cakes of your choice, six Vie's reusable cotton bags + logo and link on www.viesjamaicanrumcakes.co.uk + logo on sponsor postcard with every delivery + edible logos on one line of cakes + 6 exclusive invitations to launch party in Windermere to include complimentary rum punch on arrival and 6 Jamaican meal tickets. Date TBC 19/10/20, Jamaica National Heroes' Day

£1,000 or more

1 of 3 claimed

Rummiest Sponsor (Reserved for selected companies)

Company on Vie's Jamaican Rum Cakes Crowdfunder Wall of Fame plaque, twelve 600g cakes of your choice, twelve Vie's reusable cotton bags + logo and link on viesjamaicanrumcakes.co.uk + logo on sponsor postcard with every delivery + edible logos on one line of cakes + logo on van + 12 exclusive invitations to launch party in Windermere to include complimentary rum punch on arrival and 12 Jamaican meal tickets. Date TBC 19/10/20 Jamaica Heroes' Day

Got an idea like this?

Our crowd has raised over £70 million for bright ideas and good causes.