The Vida For You story starts with the fact that your diet can greatly affect how you feel on the inside and on the outside. Also, I found it hard to believe that the skin care products on the market for those that enjoy a vegan lifestyle were as limited as they were. So began our journey. Using my 20 years of experience in the beauty industry, I wanted to produce a premium, vegan skincare range that was also friendly to the environment. Being able to use what is considered ‘surplus produce’ and turning it into 100% natural, super-charged raw ingredients has made this range incredibly eco-friendly and at the same time has resulted in creams and serums that I believe deliver what they promise. The range consists of eight products, including a combination of creams and serums specifically designed to target concerns such as oily skin, dry skin, signs of ageingand loss of skin elasticity. One product aims to brighten the skin. Further face products will be launched, along with the body range and baby range, by the end of the winter.