Urbiana - Help Us Keep Brick Lane Sparkling

by Kate Brown in London, England, United Kingdom

£10,260

raised in 36 days

59

supporters

Urbiana aims to raise funds to weather the storm by preselling our unique artisan jewelry and accessories to the UK's amazing public

by Kate Brown in London, England, United Kingdom

New stretch target

As we indicated previously, our financial position has been severely impacted by the COVID-19 crisis and is likely to continue to be impacted in the short term.

In these unprecedented hard times we require funds for rent obligations, working capital, salaries, funds for purchase orders for Christmas.

We are confident too that this would be in the best interests of East London and that there should not be yet another empty premises on the buzzing Brick Lane street- that makes the heart of our city of London!


As an artisan jeweller, we’ve brought sparkle glitz bling and glamour to London’s Brick Lane for over three years.

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Like everyone else, we’ve done our best to weather the current storm and we’re hanging in there, but like other creative industries, we could really do with a little help.

We understand that bespoke jewellery, no matter how beautiful, unique and timeless, is perhaps not the highest priority on everyone’s list right now. We know that many of us are focussed on keeping a roof over our heads and having food in the cupboards and our hearts are with anyone who is suffering or has lost someone.

We’re not here to bring you down and it’s not all bad news. For the first time, some of us can see a light at the end of the tunnel and that’s what we need to focus on. 

Wouldn’t it be great if there was a little silver in the cloud’s lining?

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We’re here to ask lovers of art, design and other creative industries to help us make it to the end of the tunnel too and in return, we’re going to cross your palm with silver (or gold).

We’ve enrolled with Crowdfunder and the Mayor London’s PAYITFORWARD £5000 scheme and we’re launching our appeal here on the Crowdfunder page.

We’re asking for just £3000 to help tide us over until everything goes back to normal and we’ve been rummaging through our drawers and found some a trove of unique treasures to share in return.

Think of our campaign as a glorious Summer Fete Tombola except you get to pick exactly the prize you want.

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We’ll use the fund generated to pay bills and keep the wolves from the door while we keep the hatches battened down until the storm blows over.

Urbiana would like to say a HUGE thank you to everyone who reads this message and of course to everyone who backs our campaign.

We’ve set rewards at all levels so folks can pledge whatever they can afford and if you don’t have money to spend, we understand. Not everyone has funds to spare, but if you can share our message we’ll be so grateful.  

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We can’t help feeling retails is treating jewellery & accessories as an after-thought, a fact that was clear as day when Urbiana saw what was being offered on the high streets. So we set out to fix it! We feel anyone should be able to accessorise based on their mood - whether you feel like a Rockstar, Dainty Princess, Fashionista or the Girl Next Door. We try our best to find hidden young talent around the world and bring them to the heart of London's Brick Lane, where we chose to launch our very own store!

 

Not only do we search the world looking for unique crafts(wo)men, and designers, we pair their work with exclusive designs from our very own studio.

Because of this Urbiana is able to bring you unique treasures from carefully curated designers from around the world. 

At Urbiana, we set out to build the ultimate resource of handmade, fairtrade fashion jewellery & accessories, offering an unparalleled selection and style guidance, all at guilt-free prices. 

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Due to the government's announced closure of non-essential businesses to limit the spread of the COVID19 virus, our Brick Lane closed its doors in March. We are now turning to our community to help us support our team members and stay afloat during these testing times. 

We aim to presell our jewellery and accessories to raise the funds we need to pay our staff salaries, pay our utility bills and pay our artisans for their crafts(wo)manship and promise to make these available when our Brick Lane store reopens. 

Once again thank you for listening and if you'd like to feast your eyes on just some of the treasures you could choose for your donation take a look at our website.

We ask project owners to honour their rewards wherever possible but please note that all pledges are donations and there is no guarantee that you will receive any rewards from the project owner. Please see our Terms of Use for more information regarding rewards for pledges.

Let's make 'Urbiana - Help Us Keep Brick Lane Sparkling' happen

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