We couldn’t help but feel as though retailers treated jewellery & accessories as an after-thought, a fact that was clear as day when Urbiana saw what was being offered on the high streets. So we set out to fix it! We feel anyone should be able to accessorise based on their mood - whether you feel like a Rockstar, Dainty Princess, Fashionista or the Girl Next Door. We try our best to find hidden young talent around the world and bring them to the heart of London- Brick Lane, which we chose to launch our very own store!
Not only do we travel to the remotest parts of the world in search of truly unique craftsmen, and designers, we pair it with exclusive designs from our very own studio.
Because of this Urbiana is able to bring only the very best and unique to you. We combine this is a carefully curated selection of designers from around the world. At Urbiana, we've set out to build an ultimate source for handmade, fairtrade fashion jewellery & accessories, by offering an unparalleled selection and shoppable style guidance, all at a guilt- free price point. Due to the government announced closure of non essential businesses to limit the spread of the COVID19 virus, our Brick Lane store has been shut since March. We are now turning towards our community to help us support our team members and stay afloat during these testing times. We aim to presell our jewellery and accessories for cash that will be used to pay our staff salaries, pay our utility bills and pay our artisans for their craftsmanship with a promise to make these available when our Brick Lane store reopens.