Hi Guys I’ve been working on this swimsuit brand for nearly a year, it’s called SWIMSARA a play on samsara a Buddhist word to describe the endless cycle of life. This is how I feel sometimes as a working mum, trying to get out of the cyclone of my ‘busy’ life. This project is my answer to escape the 9-5 and by launching a swimwear lifestyle brand designed with mums in mind I can work on this business around my two children. The swimsuits are all double lined and panelled for extra support across the stomach and feature a dart design not seen before which helps accentuate a woman’s natural body shape. My designs are bold and classic but still sexy as having tried pretty much every swimsuit possible I felt there were none that were supportive AND sexy, either old fashioned and supportive or just too young for me! My design also feature an innovative material called SunSelect which is a safe tan through material used for the straps so eliminating unsightly white strap marks. Why? Because after a days sunbathing I want to look and feel amazing and sexy and tan marks are a big no no.
All my designs use recycled materials as standard, the high quality materials used along with my bold but classic designs will last year after year. This is important to me due to the amount of waste I witness with fashion all around me, I want to support the recycling movement. We are only borrowing the earth from future children.
I already have the design, my website is nearly up and running but I need funding to get samples made and to produce a small run to test and sell along as well as to pay for Adwords and advertising to generate interest. I would also like to get some professional pictures of my swimsuits done!!
Hope you can help support me. The vision is to have mins work for me, to sell the swimsuits at parties, to friends etc so they too can work around their children.